NiCE Cognigy vs. HubSpot Breeze AI: data protection per plan
NiCE Cognigy (1 plan) and HubSpot Breeze AI (4 plans) side by side: DPA, training on inputs, hosting and data retention per plan, based on the providers’ public documents. Without rating.
Last updated: (latest review date of the tools shown)
At a glance
Each value is listed with the plans it applies to. Pick a tier to see only plans of that tier; if plans are chosen in the plan comparison below, the table shows exactly those.
All plans: each value is listed with the plans it applies to.
| Feature | NiCE Cognigy | HubSpot Breeze AI |
|---|---|---|
| Provider based in | Cognigy GmbH, Kesselstraße 3, 40221 Düsseldorf, Germany | Cambridge, MA, USA |
| Plans recorded | 1 | 4 |
| Hosting | EU option: Enterprise | EU option: all 4 plans |
| Training on inputs | not documented: Enterprise | opt-out available: all 4 plans |
| DPA | yes: Enterprise | yes: all 4 plans |
| As of | 18 Oct 2026 | 18 Oct 2026 |
Plans compared
Comparing: NiCE Cognigy Enterprise vs. HubSpot Breeze AI Enterprise
| Feature | NiCE CognigyEnterprise (on request) | HubSpot Breeze AIEnterprise |
|---|---|---|
| yes | yes | |
| Details: DPA available | yes (Data Processing Agreement as an annex to the main contract for Cognigy.AI SaaS Services; publicly available version with file date 17 January 2022, whether it currently applies is not stated) Provider’s DPA | yes (automatic) Provider’s DPA |
| differs by plan | not publicly documented | opt-out available |
| Details: Training on inputs | not publicly documented: an express statement by Cognigy on the use of customer data for model training (including for the platform-provided LLM) is not documented on the public pages. Contractually, the purpose limitation in the DPA (public 2022 version) section 2.1 applies: the processor processes personal data exclusively within the framework of the DPA and 'shall not process the personal data concerned for any other purpose and in particular not for own purposes'. For connected LLM providers their terms apply ('You are subject to the terms of the Generative AI model providers to which you are connecting', documentation). | HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement." |
| EU option | EU option | |
| Details: Data residency | Documentation 'IP ranges': SaaS environments including 'Europe SaaS' (app.cognigy.ai), US, United Kingdom, Australia, as well as NiCE CXone clusters on AWS, including EU1 Europe (Frankfurt), UK, US, Canada, Japan, India, Australia, South Africa. Sub-processors according to the Trust Center: Microsoft Azure and Amazon Web Services. The specific storage location per environment is not documented beyond the region name. | Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre. |
| list available | list available | |
| Details: List published |
|
|
| differs by plan | Documentation 'Data Expiration'… | Third-party AI: Zero Data Retention… |
| Details: Data retention | Documentation 'Data Expiration': retention period configurable per organisation via TTL; default for contact profiles and conversations 30 days (43,200 minutes), Insights raw data, sessions and steps without expiry unless a TTL is set; the smallest positive TTL applies. Endpoint settings allow masking of IP addresses and sensitive analytics and log data and switching off storage. DPA section 9.1: after the end of the contract return and deletion, confirmed with date. Trust Center: customer data is deleted when customers leave. | Third-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions. |
| differs by plan | Not public: no pricing page | from 75 USD/user/mo |
| Details: Price | Not public: no pricing page; prices only via sales. A free trial (Cognigy.AI Trial) is time-limited according to the privacy policy and is not a permanent plan. | from 75 USD per seat/month (Smart CRM pricing page, retrieved 2026-10-18: "Starts at $75/mo/seat", only "Talk to Sales"; matches the list price according to the Product and Services Catalog, q11; no indication whether excl. taxes); 5,000 HubSpot Credits/month included (q11, q15) |
| yes | yes | |
| Details: AI features included | yes (AI agents for voice and chat, NLU, generative AI features with connected LLMs, Knowledge AI, Agent Copilot, Live Chat, Insights; platform-provided LLM for design-time features only in SaaS) | yes |
| 10 sources | 10 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- NiCE Cognigy Enterpriseyes
- HubSpot Breeze AI Enterpriseyes
- NiCE Cognigy Enterprise
yes (Data Processing Agreement as an annex to the main contract for Cognigy.AI SaaS Services; publicly available version with file date 17 January 2022, whether it currently applies is not stated)
Provider’s DPA
Training
- differs by plan
- NiCE Cognigy Enterprisenot publicly documented
- HubSpot Breeze AI Enterpriseopt-out available
- NiCE Cognigy Enterprise
not publicly documented: an express statement by Cognigy on the use of customer data for model training (including for the platform-provided LLM) is not documented on the public pages. Contractually, the purpose limitation in the DPA (public 2022 version) section 2.1 applies: the processor processes personal data exclusively within the framework of the DPA and 'shall not process the personal data concerned for any other purpose and in particular not for own purposes'. For connected LLM providers their terms apply ('You are subject to the terms of the Generative AI model providers to which you are connecting', documentation).
HubSpot Breeze AI EnterpriseHubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
Hosting
- NiCE Cognigy EnterpriseEU option
- HubSpot Breeze AI EnterpriseEU option
- NiCE Cognigy Enterprise
Documentation 'IP ranges': SaaS environments including 'Europe SaaS' (app.cognigy.ai), US, United Kingdom, Australia, as well as NiCE CXone clusters on AWS, including EU1 Europe (Frankfurt), UK, US, Canada, Japan, India, Australia, South Africa. Sub-processors according to the Trust Center: Microsoft Azure and Amazon Web Services. The specific storage location per environment is not documented beyond the region name.
HubSpot Breeze AI EnterpriseChoice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
Sub-processors
- NiCE Cognigy Enterpriselist available
- HubSpot Breeze AI Enterpriselist available
- NiCE Cognigy Enterprise
- Trust Center (as of 2026-10-18): Microsoft Azure and Amazon Web Services, each as cloud provider
- DPA Annex 2 (2022 version): Amazon Web Services EMEA SARL (Luxembourg), Microsoft Ireland Operations Limited (Ireland), AudioCodes Ltd. (Israel) – Voice Gateway Managed Service
- LLM providers connected by the customer (e.g. OpenAI, Anthropic, Google) are used under their own terms; classification as sub-processors not publicly documented
HubSpot Breeze AI Enterprise- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
Retention
- differs by plan
- NiCE Cognigy EnterpriseDocumentation 'Data Expiration'…
- HubSpot Breeze AI EnterpriseThird-party AI: Zero Data Retention…
- NiCE Cognigy EnterpriseDocumentation 'Data Expiration': retention period configurable per organisation via TTL; default for contact profiles and conversations 30 days (43,200 minutes), Insights raw data, sessions and steps without expiry unless a TTL is set; the smallest positive TTL applies. Endpoint settings allow masking of IP addresses and sensitive analytics and log data and switching off storage. DPA section 9.1: after the end of the contract return and deletion, confirmed with date. Trust Center: customer data is deleted when customers leave.HubSpot Breeze AI EnterpriseThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
Price
- differs by plan
- NiCE Cognigy EnterpriseNot public: no pricing page
- HubSpot Breeze AI Enterprisefrom 75 USD/user/mo
- NiCE Cognigy Enterprise
Not public: no pricing page; prices only via sales. A free trial (Cognigy.AI Trial) is time-limited according to the privacy policy and is not a permanent plan.
HubSpot Breeze AI Enterprisefrom 75 USD per seat/month (Smart CRM pricing page, retrieved 2026-10-18: "Starts at $75/mo/seat", only "Talk to Sales"; matches the list price according to the Product and Services Catalog, q11; no indication whether excl. taxes); 5,000 HubSpot Credits/month included (q11, q15)
- NiCE Cognigy Enterpriseyes
- HubSpot Breeze AI Enterpriseyes
- NiCE Cognigy Enterprise
yes (AI agents for voice and chat, NLU, generative AI features with connected LLMs, Knowledge AI, Agent Copilot, Live Chat, Insights; platform-provided LLM for design-time features only in SaaS)
HubSpot Breeze AI Enterpriseyes
Evidence
- NiCE Cognigy Enterprise10 sources
- HubSpot Breeze AI Enterprise10 sources
- NiCE Cognigy Enterprise
- Cognigy installation (SaaS and on-premises)Documentation, retrieved 18 Oct 2026
- Data Processing Agreement – Cognigy.AI SaaS Services (file date 17 January 2022)DPA, retrieved 18 Oct 2026
- NiCE Cognigy Trust Center (Compliance, Subprocessors, Controls)Trust Center, retrieved 18 Oct 2026
- Public IP Ranges for Shared Environments (SaaS regions)Documentation, retrieved 18 Oct 2026
- Trust Center – SubprocessorsSub-processor list, retrieved 18 Oct 2026
- Generative AIDocumentation, retrieved 18 Oct 2026
- Cognigy Platform-Provided LLMDocumentation, retrieved 18 Oct 2026
- Data Expiration (TTL for analytics data)Documentation, retrieved 18 Oct 2026
- Endpoint – Data Protection & AnalyticsDocumentation, retrieved 18 Oct 2026
- Privacy Policy (website, section 7 free trial)Privacy policy, retrieved 18 Oct 2026
HubSpot Breeze AI Enterprise- HubSpot Data Processing Agreement (Last Modified 2026-09-16)DPA, retrieved 18 Oct 2026
- HubSpot Privacy PolicyPrivacy notice, retrieved 7 Oct 2026
- HubSpot Sub-Processors Page (Last Modified 2026-09-16)Sub-processor list, retrieved 18 Oct 2026
- HubSpot AI Cloud Infrastructure FAQ (updated 2026-07-21)Documentation, retrieved 18 Oct 2026
- Understand Agent Hub (updated 2026-10-01)Documentation, retrieved 7 Oct 2026
- HubSpot AI Model CardsTrust Center, retrieved 18 Oct 2026
- Understand HubSpot's AI model training (updated 2026-09-08)Documentation, retrieved 18 Oct 2026
- HubSpot Product & Services Catalog (Legal Center)Pricing page / service description, retrieved 14 Oct 2026
- HubSpot Customer Terms of Service (Last Modified 2026-09-16)Terms and conditions, retrieved 18 Oct 2026
- HubSpot Smart CRM PricingPricing page, retrieved 18 Oct 2026
| Feature | NiCE Cognigy | HubSpot Breeze AI |
|---|---|---|
| yesonly plan | yesall 4 plans | |
| Details: DPA available |
|
|
| differs by tool | not publicly documentedonly plan | opt-out availableall 4 plans |
| Details: Training on inputs |
|
|
| EU optiononly plan | EU optionall 4 plans | |
| Details: Data residency |
|
|
| list availableonly plan | list availableall 4 plans | |
| Details: List published |
|
|
| differs by tool | Documentation 'Data Expiration'…only plan | Third-party AI: Zero Data Retention…all 4 plans |
| Details: Data retention |
|
|
| differs by tool | Not public: no pricing pageonly plan |
|
| Details: Price |
|
|
| differs by tool | yesonly plan |
|
| Details: AI features included |
|
|
| 10 sources | 12 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- NiCE Cognigyyesonly plan
- HubSpot Breeze AIyesall 4 plans
- NiCE Cognigy
- Enterprise (on request)
yes (Data Processing Agreement as an annex to the main contract for Cognigy.AI SaaS Services; publicly available version with file date 17 January 2022, whether it currently applies is not stated)
Provider’s DPA
HubSpot Breeze AI- Free
yes (automatic)
Provider’s DPA - Starter
yes (automatic)
Provider’s DPA - Professional
yes (automatic)
Provider’s DPA - Enterprise
yes (automatic)
Provider’s DPA
- Enterprise (on request)
Training
- differs by tool
- NiCE Cognigynot publicly documentedonly plan
- HubSpot Breeze AIopt-out availableall 4 plans
- NiCE Cognigy
- Enterprise (on request)
not publicly documented: an express statement by Cognigy on the use of customer data for model training (including for the platform-provided LLM) is not documented on the public pages. Contractually, the purpose limitation in the DPA (public 2022 version) section 2.1 applies: the processor processes personal data exclusively within the framework of the DPA and 'shall not process the personal data concerned for any other purpose and in particular not for own purposes'. For connected LLM providers their terms apply ('You are subject to the terms of the Generative AI model providers to which you are connecting', documentation).
HubSpot Breeze AI- Free
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Starter
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Professional
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Enterprise
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Enterprise (on request)
Hosting
- NiCE CognigyEU optiononly plan
- HubSpot Breeze AIEU optionall 4 plans
- NiCE Cognigy
- Enterprise (on request)
Documentation 'IP ranges': SaaS environments including 'Europe SaaS' (app.cognigy.ai), US, United Kingdom, Australia, as well as NiCE CXone clusters on AWS, including EU1 Europe (Frankfurt), UK, US, Canada, Japan, India, Australia, South Africa. Sub-processors according to the Trust Center: Microsoft Azure and Amazon Web Services. The specific storage location per environment is not documented beyond the region name.
HubSpot Breeze AI- Free
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Starter
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Professional
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Enterprise
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Enterprise (on request)
Sub-processors
- NiCE Cognigylist availableonly plan
- HubSpot Breeze AIlist availableall 4 plans
- NiCE Cognigy
- Enterprise (on request)
- Trust Center (as of 2026-10-18): Microsoft Azure and Amazon Web Services, each as cloud provider
- DPA Annex 2 (2022 version): Amazon Web Services EMEA SARL (Luxembourg), Microsoft Ireland Operations Limited (Ireland), AudioCodes Ltd. (Israel) – Voice Gateway Managed Service
- LLM providers connected by the customer (e.g. OpenAI, Anthropic, Google) are used under their own terms; classification as sub-processors not publicly documented
HubSpot Breeze AI- Free
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Starter
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Professional
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Enterprise
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Enterprise (on request)
Retention
- differs by tool
- NiCE CognigyDocumentation 'Data Expiration'…only plan
- HubSpot Breeze AIThird-party AI: Zero Data Retention…all 4 plans
- NiCE Cognigy
- Enterprise (on request)Documentation 'Data Expiration': retention period configurable per organisation via TTL; default for contact profiles and conversations 30 days (43,200 minutes), Insights raw data, sessions and steps without expiry unless a TTL is set; the smallest positive TTL applies. Endpoint settings allow masking of IP addresses and sensitive analytics and log data and switching off storage. DPA section 9.1: after the end of the contract return and deletion, confirmed with date. Trust Center: customer data is deleted when customers leave.
HubSpot Breeze AI- FreeThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- StarterThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- ProfessionalThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- EnterpriseThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
Price
- differs by tool
- NiCE CognigyNot public: no pricing pageonly plan
- HubSpot Breeze AI
- 0 USDFree
- several tiersStarter
- from 45 USD/user/mo… (further prices in the details)Professional
- from 75 USD/user/moEnterprise
- NiCE Cognigy
- Enterprise (on request)
Not public: no pricing page; prices only via sales. A free trial (Cognigy.AI Trial) is time-limited according to the privacy policy and is not a permanent plan.
HubSpot Breeze AI- Free
0 USD (Free CRM, up to 2 users, max. 1,000 contacts; q11)
- Starter
List price 20 USD per seat/month (Smart CRM Starter, q11). According to the Starter page (q12), currently a time-limited offer for new customers: 7 USD per seat/month with annual prepayment or 10 USD per seat/month with monthly payment, with no end date stated. 500 HubSpot Credits/month included (q11, q12). Many AI functions and agents consume credits.
- Professional
from 45 USD per seat/month according to the Smart CRM pricing page (retrieved 2026-10-18: "Starts at $45/mo/seat", alongside a struck-through "$50/mo/seat"; billing options "Pay Monthly – Commit annually" and "Pay Annually", 45 USD shown for both; no indication whether excl. taxes). List price according to the Product and Services Catalog: 50 USD (q11). 3,000 HubSpot Credits/month included (q11, q15)
- Enterprise
from 75 USD per seat/month (Smart CRM pricing page, retrieved 2026-10-18: "Starts at $75/mo/seat", only "Talk to Sales"; matches the list price according to the Product and Services Catalog, q11; no indication whether excl. taxes); 5,000 HubSpot Credits/month included (q11, q15)
- Enterprise (on request)
- differs by tool
- NiCE Cognigyyesonly plan
- HubSpot Breeze AI
- not publicly documentedFree
- yesStarter, Professional, Enterprise
- NiCE Cognigy
- Enterprise (on request)
yes (AI agents for voice and chat, NLU, generative AI features with connected LLMs, Knowledge AI, Agent Copilot, Live Chat, Insights; platform-provided LLM for design-time features only in SaaS)
HubSpot Breeze AI- Free
not publicly documented
- Starter
yes
- Professional
yes
- Enterprise
yes
- Enterprise (on request)
Evidence
- NiCE Cognigy10 sources
- HubSpot Breeze AI12 sources
- NiCE Cognigy
- Cognigy installation (SaaS and on-premises)Documentation, retrieved 18 Oct 2026
- Data Processing Agreement – Cognigy.AI SaaS Services (file date 17 January 2022)DPA, retrieved 18 Oct 2026
- NiCE Cognigy Trust Center (Compliance, Subprocessors, Controls)Trust Center, retrieved 18 Oct 2026
- Public IP Ranges for Shared Environments (SaaS regions)Documentation, retrieved 18 Oct 2026
- Trust Center – SubprocessorsSub-processor list, retrieved 18 Oct 2026
- Generative AIDocumentation, retrieved 18 Oct 2026
- Cognigy Platform-Provided LLMDocumentation, retrieved 18 Oct 2026
- Data Expiration (TTL for analytics data)Documentation, retrieved 18 Oct 2026
- Endpoint – Data Protection & AnalyticsDocumentation, retrieved 18 Oct 2026
- Privacy Policy (website, section 7 free trial)Privacy policy, retrieved 18 Oct 2026
HubSpot Breeze AI- HubSpot Data Processing Agreement (Last Modified 2026-09-16)DPA, retrieved 18 Oct 2026
- HubSpot Privacy PolicyPrivacy notice, retrieved 7 Oct 2026
- HubSpot Sub-Processors Page (Last Modified 2026-09-16)Sub-processor list, retrieved 18 Oct 2026
- HubSpot AI Cloud Infrastructure FAQ (updated 2026-07-21)Documentation, retrieved 18 Oct 2026
- Understand Agent Hub (updated 2026-10-01)Documentation, retrieved 7 Oct 2026
- HubSpot AI Model CardsTrust Center, retrieved 18 Oct 2026
- Understand HubSpot's AI model training (updated 2026-09-08)Documentation, retrieved 18 Oct 2026
- HubSpot CRM PricingPricing page, retrieved 7 Oct 2026
- HubSpot Product & Services Catalog (Legal Center)Pricing page / service description, retrieved 14 Oct 2026
- HubSpot Starter (product page)Pricing page, retrieved 14 Oct 2026
- HubSpot Customer Terms of Service (Last Modified 2026-09-16)Terms and conditions, retrieved 18 Oct 2026
- HubSpot Smart CRM PricingPricing page, retrieved 18 Oct 2026
not documentedmeans: not publicly documented, not verifiable in any provider source. It does not mean “no”.
No guarantee of accuracy, not legal advice. Each entry is valid as of the date shown. Open points are listed on the detail pages.
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NiCE Cognigy compared with
Individual pages: NiCE Cognigy, HubSpot Breeze AI. All tools in the category: Business software.