HubSpot Breeze AI vs. Pipedrive AI: data protection per plan
HubSpot Breeze AI (4 plans) and Pipedrive AI (4 plans) side by side: DPA, training on inputs, hosting and data retention per plan, based on the providers’ public documents. Without rating.
Last updated: (latest review date of the tools shown)
At a glance
Each value is listed with the plans it applies to. Pick a tier to see only plans of that tier; if plans are chosen in the plan comparison below, the table shows exactly those.
All plans: each value is listed with the plans it applies to.
| Feature | HubSpot Breeze AI | Pipedrive AI |
|---|---|---|
| Provider based in | Cambridge, MA, USA | Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia |
| Plans recorded | 4 | 4 |
| Hosting | EU option: all 4 plans | EU option: all 4 plans |
| Training on inputs | opt-out available: all 4 plans | no: all 4 plans |
| DPA | yes: all 4 plans | yes: all 4 plans |
| As of | 18 Oct 2026 | 18 Oct 2026 |
Plans compared
Comparing: HubSpot Breeze AI Starter vs. Pipedrive AI Lite
| Feature | HubSpot Breeze AIStarter | Pipedrive AILite |
|---|---|---|
| yes | yes | |
| Details: DPA available | yes (automatic) Provider’s DPA | yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK) Provider’s DPA |
| differs by plan | opt-out available | no |
| Details: Training on inputs | HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement." | AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described. |
| EU option | EU option | |
| Details: Data residency | Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre. | Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated. |
| list available | list available | |
| Details: List published |
|
|
| differs by plan | Third-party AI: Zero Data Retention… | DPA section 5.11: contents of closed… |
| Details: Data retention | Third-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions. | DPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented. |
| differs by plan | several tiers | 14 EUR/user/mo… (further prices in the details) |
| Details: Price | List price 20 USD per seat/month (Smart CRM Starter, q11). According to the Starter page (q12), currently a time-limited offer for new customers: 7 USD per seat/month with annual prepayment or 10 USD per seat/month with monthly payment, with no end date stated. 500 HubSpot Credits/month included (q11, q12). Many AI functions and agents consume credits. | EUR 14 per seat/month billed annually (EUR 168 per seat/year), EUR 24 per seat/month billed monthly; plus VAT. 14-day free trial. |
| yes | yes | |
| Details: AI features included | yes | yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search) |
| 11 sources | 8 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- HubSpot Breeze AI Starteryes
- Pipedrive AI Liteyes
- Pipedrive AI Lite
yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)
Provider’s DPA
Training
- differs by plan
- HubSpot Breeze AI Starteropt-out available
- Pipedrive AI Liteno
- HubSpot Breeze AI Starter
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
Pipedrive AI LiteAI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.
Hosting
- HubSpot Breeze AI StarterEU option
- Pipedrive AI LiteEU option
- HubSpot Breeze AI Starter
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
Pipedrive AI LiteSub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.
Sub-processors
- HubSpot Breeze AI Starterlist available
- Pipedrive AI Litelist available
- HubSpot Breeze AI Starter
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
Pipedrive AI Lite- Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
- Anthropic, PBC, USA (AI features)
- OpenAI Ireland Limited, Ireland (AI features)
- AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
- Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
- Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
- feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list
Retention
- differs by plan
- HubSpot Breeze AI StarterThird-party AI: Zero Data Retention…
- Pipedrive AI LiteDPA section 5.11: contents of closed…
- HubSpot Breeze AI StarterThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.Pipedrive AI LiteDPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented.
Price
- differs by plan
- HubSpot Breeze AI Starterseveral tiers
- Pipedrive AI Lite14 EUR/user/mo… (further prices in the details)
- HubSpot Breeze AI Starter
List price 20 USD per seat/month (Smart CRM Starter, q11). According to the Starter page (q12), currently a time-limited offer for new customers: 7 USD per seat/month with annual prepayment or 10 USD per seat/month with monthly payment, with no end date stated. 500 HubSpot Credits/month included (q11, q12). Many AI functions and agents consume credits.
Pipedrive AI LiteEUR 14 per seat/month billed annually (EUR 168 per seat/year), EUR 24 per seat/month billed monthly; plus VAT. 14-day free trial.
- HubSpot Breeze AI Starteryes
- Pipedrive AI Liteyes
- HubSpot Breeze AI Starter
yes
Pipedrive AI Liteyes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search)
Evidence
- HubSpot Breeze AI Starter11 sources
- Pipedrive AI Lite8 sources
- HubSpot Breeze AI Starter
- HubSpot Data Processing Agreement (Last Modified 2026-09-16)DPA, retrieved 18 Oct 2026
- HubSpot Privacy PolicyPrivacy notice, retrieved 7 Oct 2026
- HubSpot Sub-Processors Page (Last Modified 2026-09-16)Sub-processor list, retrieved 18 Oct 2026
- HubSpot AI Cloud Infrastructure FAQ (updated 2026-07-21)Documentation, retrieved 18 Oct 2026
- Understand Agent Hub (updated 2026-10-01)Documentation, retrieved 7 Oct 2026
- HubSpot AI Model CardsTrust Center, retrieved 18 Oct 2026
- Understand HubSpot's AI model training (updated 2026-09-08)Documentation, retrieved 18 Oct 2026
- HubSpot CRM PricingPricing page, retrieved 7 Oct 2026
- HubSpot Product & Services Catalog (Legal Center)Pricing page / service description, retrieved 14 Oct 2026
- HubSpot Starter (product page)Pricing page, retrieved 14 Oct 2026
- HubSpot Customer Terms of Service (Last Modified 2026-09-16)Terms and conditions, retrieved 18 Oct 2026
Pipedrive AI Lite- Pricing (incl. plan comparison)Pricing page, retrieved 18 Oct 2026
- Data Processing Addendum (last updated 2 July 2026)DPA, retrieved 18 Oct 2026
- Sub-processors (current as of August 28, 2026)Sub-processor list, retrieved 18 Oct 2026
- Terms of Service (current as of September 16, 2026), section 3.11 AI FunctionalityTerms and conditions, retrieved 18 Oct 2026
- Privacy Notice (current as of July 2, 2026), section 4.8 How We Use AI and MLPrivacy notice, retrieved 18 Oct 2026
- Privacy and securitySecurity page, retrieved 18 Oct 2026
- Pipedrive AI: AI CRM (incl. FAQ on AI sub-processors and training)Product page, retrieved 18 Oct 2026
- Supplemental Terms (current as of 16 September 2026), section Pipedrive NovaTerms and conditions, retrieved 18 Oct 2026
| Feature | HubSpot Breeze AI | Pipedrive AI |
|---|---|---|
| yesall 4 plans | yesall 4 plans | |
| Details: DPA available |
|
|
| differs by tool | opt-out availableall 4 plans | noall 4 plans |
| Details: Training on inputs |
|
|
| EU optionall 4 plans | EU optionall 4 plans | |
| Details: Data residency |
|
|
| list availableall 4 plans | list availableall 4 plans | |
| Details: List published |
|
|
| differs by tool | Third-party AI: Zero Data Retention…all 4 plans | DPA section 5.11: contents of closed…all 4 plans |
| Details: Data retention |
|
|
| differs by tool |
|
|
| Details: Price |
|
|
| differs by tool |
| yesall 4 plans |
| Details: AI features included |
|
|
| 12 sources | 8 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- HubSpot Breeze AIyesall 4 plans
- Pipedrive AIyesall 4 plans
- HubSpot Breeze AI
- Free
yes (automatic)
Provider’s DPA - Starter
yes (automatic)
Provider’s DPA - Professional
yes (automatic)
Provider’s DPA - Enterprise
yes (automatic)
Provider’s DPA
Pipedrive AI- Lite
yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)
Provider’s DPA - Growth
yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)
Provider’s DPA - Premium
yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)
Provider’s DPA - Ultimate
yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)
Provider’s DPA
- Free
Training
- differs by tool
- HubSpot Breeze AIopt-out availableall 4 plans
- Pipedrive AInoall 4 plans
- HubSpot Breeze AI
- Free
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Starter
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Professional
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Enterprise
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
Pipedrive AI- Lite
AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.
- Growth
AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.
- Premium
AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.
- Ultimate
AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.
- Free
Hosting
- HubSpot Breeze AIEU optionall 4 plans
- Pipedrive AIEU optionall 4 plans
- HubSpot Breeze AI
- Free
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Starter
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Professional
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Enterprise
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
Pipedrive AI- Lite
Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.
- Growth
Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.
- Premium
Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.
- Ultimate
Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.
- Free
Sub-processors
- HubSpot Breeze AIlist availableall 4 plans
- Pipedrive AIlist availableall 4 plans
- HubSpot Breeze AI
- Free
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Starter
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Professional
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Enterprise
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
Pipedrive AI- Lite
- Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
- Anthropic, PBC, USA (AI features)
- OpenAI Ireland Limited, Ireland (AI features)
- AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
- Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
- Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
- feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list
- Growth
- Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
- Anthropic, PBC, USA (AI features)
- OpenAI Ireland Limited, Ireland (AI features)
- AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
- Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
- Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
- feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list
- Premium
- Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
- Anthropic, PBC, USA (AI features)
- OpenAI Ireland Limited, Ireland (AI features)
- AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
- Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
- Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
- feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list
- Ultimate
- Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
- Anthropic, PBC, USA (AI features)
- OpenAI Ireland Limited, Ireland (AI features)
- AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
- Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
- Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
- feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list
- Free
Retention
- differs by tool
- HubSpot Breeze AIThird-party AI: Zero Data Retention…all 4 plans
- Pipedrive AIDPA section 5.11: contents of closed…all 4 plans
- HubSpot Breeze AI
- FreeThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- StarterThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- ProfessionalThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- EnterpriseThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
Pipedrive AI- LiteDPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented.
- GrowthDPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented.
- PremiumDPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented.
- UltimateDPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented.
Price
- differs by tool
- HubSpot Breeze AI
- 0 USDFree
- several tiersStarter
- from 45 USD/user/mo… (further prices in the details)Professional
- from 75 USD/user/moEnterprise
- Pipedrive AI
- 14 EUR/user/mo… (further prices in the details)Lite
- 39 EUR/user/mo… (further prices in the details)Growth
- 59 EUR/user/mo… (further prices in the details)Premium
- 79 EUR/user/mo… (further prices in the details)Ultimate
- HubSpot Breeze AI
- Free
0 USD (Free CRM, up to 2 users, max. 1,000 contacts; q11)
- Starter
List price 20 USD per seat/month (Smart CRM Starter, q11). According to the Starter page (q12), currently a time-limited offer for new customers: 7 USD per seat/month with annual prepayment or 10 USD per seat/month with monthly payment, with no end date stated. 500 HubSpot Credits/month included (q11, q12). Many AI functions and agents consume credits.
- Professional
from 45 USD per seat/month according to the Smart CRM pricing page (retrieved 2026-10-18: "Starts at $45/mo/seat", alongside a struck-through "$50/mo/seat"; billing options "Pay Monthly – Commit annually" and "Pay Annually", 45 USD shown for both; no indication whether excl. taxes). List price according to the Product and Services Catalog: 50 USD (q11). 3,000 HubSpot Credits/month included (q11, q15)
- Enterprise
from 75 USD per seat/month (Smart CRM pricing page, retrieved 2026-10-18: "Starts at $75/mo/seat", only "Talk to Sales"; matches the list price according to the Product and Services Catalog, q11; no indication whether excl. taxes); 5,000 HubSpot Credits/month included (q11, q15)
Pipedrive AI- Lite
EUR 14 per seat/month billed annually (EUR 168 per seat/year), EUR 24 per seat/month billed monthly; plus VAT. 14-day free trial.
- Growth
EUR 39 per seat/month billed annually (EUR 468 per seat/year), EUR 49 per seat/month billed monthly; plus VAT.
- Premium
EUR 59 per seat/month billed annually (EUR 708 per seat/year), EUR 79 per seat/month billed monthly; plus VAT.
- Ultimate
EUR 79 per seat/month billed annually (EUR 948 per seat/year), EUR 99 per seat/month billed monthly; plus VAT.
- Free
- differs by tool
- HubSpot Breeze AI
- not publicly documentedFree
- yesStarter, Professional, Enterprise
- Pipedrive AIyesall 4 plans
- HubSpot Breeze AI
- Free
not publicly documented
- Starter
yes
- Professional
yes
- Enterprise
yes
Pipedrive AI- Lite
yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search)
- Growth
yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search; plus automations and email sync without additional AI features)
- Premium
yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search; additionally AI email creation, email summarisation and AI notifications)
- Ultimate
yes (all AI features from Premium; additionally device history and audit log, sandbox)
- Free
Evidence
- HubSpot Breeze AI12 sources
- Pipedrive AI8 sources
- HubSpot Breeze AI
- HubSpot Data Processing Agreement (Last Modified 2026-09-16)DPA, retrieved 18 Oct 2026
- HubSpot Privacy PolicyPrivacy notice, retrieved 7 Oct 2026
- HubSpot Sub-Processors Page (Last Modified 2026-09-16)Sub-processor list, retrieved 18 Oct 2026
- HubSpot AI Cloud Infrastructure FAQ (updated 2026-07-21)Documentation, retrieved 18 Oct 2026
- Understand Agent Hub (updated 2026-10-01)Documentation, retrieved 7 Oct 2026
- HubSpot AI Model CardsTrust Center, retrieved 18 Oct 2026
- Understand HubSpot's AI model training (updated 2026-09-08)Documentation, retrieved 18 Oct 2026
- HubSpot CRM PricingPricing page, retrieved 7 Oct 2026
- HubSpot Product & Services Catalog (Legal Center)Pricing page / service description, retrieved 14 Oct 2026
- HubSpot Starter (product page)Pricing page, retrieved 14 Oct 2026
- HubSpot Customer Terms of Service (Last Modified 2026-09-16)Terms and conditions, retrieved 18 Oct 2026
- HubSpot Smart CRM PricingPricing page, retrieved 18 Oct 2026
Pipedrive AI- Pricing (incl. plan comparison)Pricing page, retrieved 18 Oct 2026
- Data Processing Addendum (last updated 2 July 2026)DPA, retrieved 18 Oct 2026
- Sub-processors (current as of August 28, 2026)Sub-processor list, retrieved 18 Oct 2026
- Terms of Service (current as of September 16, 2026), section 3.11 AI FunctionalityTerms and conditions, retrieved 18 Oct 2026
- Privacy Notice (current as of July 2, 2026), section 4.8 How We Use AI and MLPrivacy notice, retrieved 18 Oct 2026
- Privacy and securitySecurity page, retrieved 18 Oct 2026
- Pipedrive AI: AI CRM (incl. FAQ on AI sub-processors and training)Product page, retrieved 18 Oct 2026
- Supplemental Terms (current as of 16 September 2026), section Pipedrive NovaTerms and conditions, retrieved 18 Oct 2026
not documentedmeans: not publicly documented, not verifiable in any provider source. It does not mean “no”.
No guarantee of accuracy, not legal advice. Each entry is valid as of the date shown. Open points are listed on the detail pages.
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HubSpot Breeze AI compared with
Individual pages: HubSpot Breeze AI, Pipedrive AI. All tools in the category: Business software.