HubSpot Breeze AI
Provider: HubSpot, Inc. · Based in: Cambridge, MA, USA · Provider website
- Plans
- 4
- Sources
- 16
- As of
- 18 Oct
As of 18 Oct 2026. Based on our research on this date and the process described in the methodology. No guarantee of accuracy, not legal advice. The provider’s current documents take precedence. Found an error? Report a correction.
Incomplete. 4 points could not be verified in any provider source (see open points). This does not mean the matter is unproblematic; it means we have not checked it.
At a glance
- Hosting
- EU option: all 4 plans
- Training on inputs
- opt-out available: all 4 plans
- DPA
- yes: all 4 plans
- Provider
- HubSpot, Inc.
- Based in
- Cambridge, MA, USA (Two Canal Park, Cambridge, MA 02141; Privacy Policy)
Values from 4 plans, each listed with the plans it applies to. Details and evidence are in the plan table.
Compare HubSpot Breeze AI
Compare with another toolCompared plan by plan with other tools in the category Business software:
Details per plan
Short values per plan. Click a feature to open the evidence and notes for all plans; sources with retrieval dates are under “Evidence”.
| Feature | FreeCompare HubSpot Breeze AI Free with another tool | StarterCompare HubSpot Breeze AI Starter with another tool | ProfessionalCompare HubSpot Breeze AI Professional with another tool | EnterpriseCompare HubSpot Breeze AI Enterprise with another tool |
|---|---|---|---|---|
| differs by plan | 0 USD | several tiers | from 45 USD/user/mo… (further prices in the details) | from 75 USD/user/mo |
| Details: Price | 0 USD (Free CRM, up to 2 users, max. 1,000 contacts; q11) | List price 20 USD per seat/month (Smart CRM Starter, q11). According to the Starter page (q12), currently a time-limited offer for new customers: 7 USD per seat/month with annual prepayment or 10 USD per seat/month with monthly payment, with no end date stated. 500 HubSpot Credits/month included (q11, q12). Many AI functions and agents consume credits. | from 45 USD per seat/month according to the Smart CRM pricing page (retrieved 2026-10-18: "Starts at $45/mo/seat", alongside a struck-through "$50/mo/seat"; billing options "Pay Monthly – Commit annually" and "Pay Annually", 45 USD shown for both; no indication whether excl. taxes). List price according to the Product and Services Catalog: 50 USD (q11). 3,000 HubSpot Credits/month included (q11, q15) | from 75 USD per seat/month (Smart CRM pricing page, retrieved 2026-10-18: "Starts at $75/mo/seat", only "Talk to Sales"; matches the list price according to the Product and Services Catalog, q11; no indication whether excl. taxes); 5,000 HubSpot Credits/month included (q11, q15) |
| differs by plan | not publicly documented | yes | yes | yes |
| Details: AI features included | not publicly documented | yes | yes | yes |
| yes | yes | yes | yes | |
| Details: DPA | yes (automatic) Provider’s DPA | yes (automatic) Provider’s DPA | yes (automatic) Provider’s DPA | yes (automatic) Provider’s DPA |
| opt-out available | opt-out available | opt-out available | opt-out available | |
| Details: Training on inputs | HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement." | HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement." | HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement." | HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement." |
| Third-party AI: Zero Data Retention… | Third-party AI: Zero Data Retention… | Third-party AI: Zero Data Retention… | Third-party AI: Zero Data Retention… | |
| Details: Data retention | Third-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions. | Third-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions. | Third-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions. | Third-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions. |
| EU option | EU option | EU option | EU option | |
| Details: Hosting | Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre. | Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre. | Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre. | Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre. |
| list available | list available | list available | list available | |
| Details: Sub-processors |
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| differs by plan | 10 sources | 11 sources | 10 sources | 10 sources |
| Details: Sources with retrieval date |
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Compare HubSpot Breeze AI Free with another tool
Price and scope
- differs by plan
- 0 USD
0 USD (Free CRM, up to 2 users, max. 1,000 contacts; q11)
- differs by plan
- not publicly documented
not publicly documented
Contract and data use
- yes
yes (automatic)
Provider’s DPA- opt-out available
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Third-party AI: Zero Data Retention…
- Third-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
Hosting and sharing
- EU option
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- list available
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
Evidence
- differs by plan
- 10 sources
- HubSpot Data Processing Agreement (Last Modified 2026-09-16)DPA, retrieved 18 Oct 2026
- HubSpot Privacy PolicyPrivacy notice, retrieved 7 Oct 2026
- HubSpot Sub-Processors Page (Last Modified 2026-09-16)Sub-processor list, retrieved 18 Oct 2026
- HubSpot AI Cloud Infrastructure FAQ (updated 2026-07-21)Documentation, retrieved 18 Oct 2026
- Understand Agent Hub (updated 2026-10-01)Documentation, retrieved 7 Oct 2026
- HubSpot AI Model CardsTrust Center, retrieved 18 Oct 2026
- Understand HubSpot's AI model training (updated 2026-09-08)Documentation, retrieved 18 Oct 2026
- HubSpot CRM PricingPricing page, retrieved 7 Oct 2026
- HubSpot Product & Services Catalog (Legal Center)Pricing page / service description, retrieved 14 Oct 2026
- HubSpot Customer Terms of Service (Last Modified 2026-09-16)Terms and conditions, retrieved 18 Oct 2026
not documentedmeans: not publicly documented, not verifiable in any provider source. It does not mean “no”.
Third-country transfers
DPA (Last Modified 2026-09-16), Section 11.1: HubSpot, Inc. is certified under the EU-US Data Privacy Framework. Section 11.2: EU standard contractual clauses (Decision (EU) 2021/914; Module Two/Three for Customer Personal Data, Module One for Controller Personal Data) incl. UK and Swiss adjustments. The DPA mentions binding corporate rules only as a possible basis for recipients with BCR approval (8.5), not as HubSpot's own mechanism. Available: Transfer Impact Assessment (linked, not opened). Web search sub-processors Bright Data and Exa also process in the USA for the EU data centre (q3). DPF List (q16, retrieved 2026-10-18): HubSpot, Inc. with EU-US, Swiss-US and UK Extension, each "Active".
- HubSpot Data Processing Agreement (Last Modified 2026-09-16) (DPA), retrieved 18 Oct 2026
- HubSpot Sub-Processors Page (Last Modified 2026-09-16) (Sub-processor list), retrieved 18 Oct 2026
- HubSpot AI Cloud Infrastructure FAQ (updated 2026-07-21) (Documentation), retrieved 18 Oct 2026
- Data Privacy Framework List: HubSpot, Inc. (DPF List), retrieved 18 Oct 2026
Certifications (as stated by the provider)
Trust Center (q13) lists SOC 1 Type II (first report, announcement 2026-06-23), SOC 2 Type II (current report "HubSpot - SOC 2 Type 2 Report - 2026", announcement 2026-06-23), SOC 3, an independent HIPAA attestation, EU Cloud Code of Conduct (Level 2), TRUSTe Certified Privacy as well as the CAIQ and SIG Lite questionnaires. According to q9, the hosting providers have SOC 2 Type 2 and ISO 27001. Trust Center FAQ: "HubSpot and its products are not certified against ISO 27001 standards"; ISO 27701/42001 not mentioned for HubSpot itself in the Trust Center (checked again 2026-10-18). The AI Model Cards (q7) name NIST AI RMF, OWASP LLM Top 10, OWASP LLM AI Checklist and MITRE ATLAS as frameworks.
- HubSpot AI Model Cards (Trust Center), retrieved 18 Oct 2026
- HubSpot Security (Trust Center), retrieved 7 Oct 2026
- HubSpot Trust Center (Trust Center), retrieved 18 Oct 2026
AI Act
Functions: Breeze Assistant (chat), content generation (text, image, audio), content editing, analysis/scoring/predictions (e.g. deal closing, forecast), summaries, meeting transcripts, Customer Agent and Prospecting Agent (autonomous agents), web search.
Provider’s statement: not publicly documentedno AI Act statement found on AI Trust, Model Cards and Cloud Infrastructure FAQ; the page states generally "We build with regulatory standards in mind"
Classification (for review, not legal advice): For review: customer typically deployer (Art. 3(4)). Possibly relevant under Art. 50: AI-generated texts/images/audio and Customer Agent as chatbot interaction (para. 1 transparency towards persons, para. 2/4 labelling). Review Prospecting scoring/profiling separately. Not legal advice.
- HubSpot Privacy Policy (Privacy notice), retrieved 7 Oct 2026
- HubSpot AI Trust and Safety (Trust Center), retrieved 7 Oct 2026
- HubSpot AI Model Cards (Trust Center), retrieved 18 Oct 2026
Current notes 2026
Sub-processor list (as of Last Modified 2026-09-16) announces new AI sub-processors Baseten Labs, Bright Data, Exa Labs with effect from 2026-10-16 (evidence q3). Privacy Policy: HubSpot may process personal data "to train our AI models"; HubSpot's own training active by default, opt-out in the account (evidence q2, q8).
Open points of the review
- Professional price: the pricing page shows 45 USD per seat/month with a struck-through list price of 50 USD; whether this is a time-limited offer and which price applies without an annual commitment is not stated on the page.
- Retention periods of the AI providers: no specific periods. FAQ (q4): "we enforce zero data retention wherever possible"; the Model Cards (q7) name "Model Zero Data Retention" as a control without describing exceptions.
- Allocation of roles in model training: Customer Terms 5.3.1 (q14) permit training on Customer Data; whether HubSpot acts as controller or processor in doing so is governed neither by the DPA (controller role only for enrichment products and the tracking code) nor by the knowledge base article (q8).
- Anthropic and Perplexity: named as model providers in the AI Model Cards (q7), but not in the sub-processor list (q3); whether they are provided via listed providers (e.g. AWS, Google) is not publicly documented.
Frequently asked questions
Where does HubSpot Breeze AI store data?
EU hosting selectable (plans: Free, Starter, Professional, Enterprise). According to the provider, as of 18 Oct 2026.
Is there a DPA for HubSpot Breeze AI?
yes in: Free, Starter, Professional, Enterprise. According to the provider, as of 18 Oct 2026.
Does HubSpot Breeze AI use inputs for AI training?
opt-out available in: Free, Starter, Professional, Enterprise. According to the provider, as of 18 Oct 2026.
Where is the provider based?
Cambridge, MA, USA (Two Canal Park, Cambridge, MA 02141; Privacy Policy). According to the provider, as of 18 Oct 2026.
All sources
- 01HubSpot Data Processing Agreement (Last Modified 2026-09-16)DPA · retrieved 18 Oct 2026
- 02HubSpot Privacy PolicyPrivacy notice · retrieved 7 Oct 2026
- 03HubSpot Sub-Processors Page (Last Modified 2026-09-16)Sub-processor list · retrieved 18 Oct 2026
- 04HubSpot AI Cloud Infrastructure FAQ (updated 2026-07-21)Documentation · retrieved 18 Oct 2026
- 05Understand Agent Hub (updated 2026-10-01)Documentation · retrieved 7 Oct 2026
- 06HubSpot AI Trust and SafetyTrust Center · retrieved 7 Oct 2026
- 07HubSpot AI Model CardsTrust Center · retrieved 18 Oct 2026
- 08Understand HubSpot's AI model training (updated 2026-09-08)Documentation · retrieved 18 Oct 2026
- 09HubSpot SecurityTrust Center · retrieved 7 Oct 2026
- 10HubSpot CRM PricingPricing page · retrieved 7 Oct 2026
- 11HubSpot Product & Services Catalog (Legal Center)Pricing page / service description · retrieved 14 Oct 2026
- 12HubSpot Starter (product page)Pricing page · retrieved 14 Oct 2026
- 13HubSpot Trust CenterTrust Center · retrieved 18 Oct 2026
- 14HubSpot Customer Terms of Service (Last Modified 2026-09-16)Terms and conditions · retrieved 18 Oct 2026
- 15HubSpot Smart CRM PricingPricing page · retrieved 18 Oct 2026
- 16Data Privacy Framework List: HubSpot, Inc.DPF List · retrieved 18 Oct 2026
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Further reading
All tools in the category: Business software. HubSpot Breeze AI has at least one plan with an EU hosting option; see also AI tools with an EU hosting option. Figures across all tools: Data report.