HubSpot Breeze AI vs. Salesforce Einstein / Agentforce: data protection per plan
HubSpot Breeze AI (4 plans) and Salesforce Einstein / Agentforce (6 plans) side by side: DPA, training on inputs, hosting and data retention per plan, based on the providers’ public documents. Without rating.
Last updated: (latest review date of the tools shown)
At a glance
Each value is listed with the plans it applies to. Pick a tier to see only plans of that tier; if plans are chosen in the plan comparison below, the table shows exactly those.
All plans: each value is listed with the plans it applies to.
| Feature | HubSpot Breeze AI | Salesforce Einstein / Agentforce |
|---|---|---|
| Provider based in | Cambridge, MA, USA | San Francisco, CA, USA |
| Plans recorded | 4 | 6 |
| Hosting | EU option: all 4 plans | mixed: all 6 plans |
| Training on inputs | opt-out available: all 4 plans | no: all 6 plans |
| DPA | yes: all 4 plans | yes: all 6 plans |
| As of | 18 Oct 2026 | 18 Oct 2026 |
Plans compared
Comparing: HubSpot Breeze AI Enterprise vs. Salesforce Einstein / Agentforce Salesforce Foundations
| Feature | HubSpot Breeze AIEnterprise | Salesforce Einstein / AgentforceSalesforce Foundations (start Agentforce free of charge) |
|---|---|---|
| yes | yes | |
| Details: DPA available | yes (automatic) Provider’s DPA | yes (on request) Provider’s DPA |
| differs by plan | opt-out available | no |
| Details: Training on inputs | HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement." | Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7). SPARC and Notices apply to the "Covered Services branded as Agentforce" without differentiating by edition; Salesforce Foundations is not named separately there (q7, q8). |
| differs by plan | EU option | mixed |
| Details: Data residency | Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre. | Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others. |
| list available | list available | |
| Details: List published |
|
|
| differs by plan | Third-party AI: Zero Data Retention… | External LLM providers: Zero Data… |
| Details: Data retention | Third-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions. | External LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days. |
| differs by plan | from 75 USD/user/mo | 0 USD |
| Details: Price | from 75 USD per seat/month (Smart CRM pricing page, retrieved 2026-10-18: "Starts at $75/mo/seat", only "Talk to Sales"; matches the list price according to the Product and Services Catalog, q11; no indication whether excl. taxes); 5,000 HubSpot Credits/month included (q11, q15) | USD 0 (Salesforce Foundations, incl. Agentforce Builder, Prompt Builder, Agentforce Coworker and others; as of 2026-10-14) |
| yes | yes | |
| Details: AI features included | yes | yes |
| 10 sources | 7 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- HubSpot Breeze AI Enterpriseyes
- Salesforce Einstein / Agentforce Salesforce Foundationsyes
Training
- differs by plan
- HubSpot Breeze AI Enterpriseopt-out available
- Salesforce Einstein / Agentforce Salesforce Foundationsno
- HubSpot Breeze AI Enterprise
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
Salesforce Einstein / Agentforce Salesforce FoundationsDocumentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7). SPARC and Notices apply to the "Covered Services branded as Agentforce" without differentiating by edition; Salesforce Foundations is not named separately there (q7, q8).
Hosting
- differs by plan
- HubSpot Breeze AI EnterpriseEU option
- Salesforce Einstein / Agentforce Salesforce Foundationsmixed
- HubSpot Breeze AI Enterprise
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
Salesforce Einstein / Agentforce Salesforce FoundationsInfrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.
Sub-processors
- HubSpot Breeze AI Enterpriselist available
- Salesforce Einstein / Agentforce Salesforce Foundationslist available
- HubSpot Breeze AI Enterprise
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
Salesforce Einstein / Agentforce Salesforce Foundations- OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
- Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
- Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
- Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
- Bright Data Inc. (web search for generative AI, only if enabled by the customer)
- SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
- Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
- Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
- Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)
Retention
- differs by plan
- HubSpot Breeze AI EnterpriseThird-party AI: Zero Data Retention…
- Salesforce Einstein / Agentforce Salesforce FoundationsExternal LLM providers: Zero Data…
- HubSpot Breeze AI EnterpriseThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.Salesforce Einstein / Agentforce Salesforce FoundationsExternal LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days.
Price
- differs by plan
- HubSpot Breeze AI Enterprisefrom 75 USD/user/mo
- Salesforce Einstein / Agentforce Salesforce Foundations0 USD
- HubSpot Breeze AI Enterprise
from 75 USD per seat/month (Smart CRM pricing page, retrieved 2026-10-18: "Starts at $75/mo/seat", only "Talk to Sales"; matches the list price according to the Product and Services Catalog, q11; no indication whether excl. taxes); 5,000 HubSpot Credits/month included (q11, q15)
Salesforce Einstein / Agentforce Salesforce FoundationsUSD 0 (Salesforce Foundations, incl. Agentforce Builder, Prompt Builder, Agentforce Coworker and others; as of 2026-10-14)
- HubSpot Breeze AI Enterpriseyes
- Salesforce Einstein / Agentforce Salesforce Foundationsyes
- HubSpot Breeze AI Enterprise
yes
Salesforce Einstein / Agentforce Salesforce Foundationsyes
Evidence
- HubSpot Breeze AI Enterprise10 sources
- Salesforce Einstein / Agentforce Salesforce Foundations7 sources
- HubSpot Breeze AI Enterprise
- HubSpot Data Processing Agreement (Last Modified 2026-09-16)DPA, retrieved 18 Oct 2026
- HubSpot Privacy PolicyPrivacy notice, retrieved 7 Oct 2026
- HubSpot Sub-Processors Page (Last Modified 2026-09-16)Sub-processor list, retrieved 18 Oct 2026
- HubSpot AI Cloud Infrastructure FAQ (updated 2026-07-21)Documentation, retrieved 18 Oct 2026
- Understand Agent Hub (updated 2026-10-01)Documentation, retrieved 7 Oct 2026
- HubSpot AI Model CardsTrust Center, retrieved 18 Oct 2026
- Understand HubSpot's AI model training (updated 2026-09-08)Documentation, retrieved 18 Oct 2026
- HubSpot Product & Services Catalog (Legal Center)Pricing page / service description, retrieved 14 Oct 2026
- HubSpot Customer Terms of Service (Last Modified 2026-09-16)Terms and conditions, retrieved 18 Oct 2026
- HubSpot Smart CRM PricingPricing page, retrieved 18 Oct 2026
Salesforce Einstein / Agentforce Salesforce Foundations- Trusted AI / Einstein Trust LayerTrust Center, retrieved 18 Oct 2026
- Salesforce Infrastructure and Sub-processors (Published 2026-10-02)Sub-processor list, retrieved 18 Oct 2026
- Salesforce Data Processing Addendum (Revision August 2026)DPA, retrieved 14 Oct 2026
- Agentforce PricingPricing page, retrieved 18 Oct 2026
- Trust and Compliance DocumentationDocumentation, retrieved 18 Oct 2026
- Einstein Platform Notices and License Information (Published 2026-05-22)Documentation, retrieved 18 Oct 2026
- Einstein Platform Security, Privacy and Architecture (Published 2026-07-24)Documentation, retrieved 18 Oct 2026
| Feature | HubSpot Breeze AI | Salesforce Einstein / Agentforce |
|---|---|---|
| yesall 4 plans | yesall 6 plans | |
| Details: DPA available |
|
|
| differs by tool | opt-out availableall 4 plans | noall 6 plans |
| Details: Training on inputs |
|
|
| differs by tool | EU optionall 4 plans | mixedall 6 plans |
| Details: Data residency |
|
|
| list availableall 4 plans | list availableall 6 plans | |
| Details: List published |
|
|
| differs by tool | Third-party AI: Zero Data Retention…all 4 plans | External LLM providers: Zero Data…all 6 plans |
| Details: Data retention |
|
|
| differs by tool |
|
|
| Details: Price |
|
|
| differs by tool |
| yesall 6 plans |
| Details: AI features included |
|
|
| 12 sources | 8 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- HubSpot Breeze AIyesall 4 plans
- Salesforce Einstein / Agentforceyesall 6 plans
- HubSpot Breeze AI
- Free
yes (automatic)
Provider’s DPA - Starter
yes (automatic)
Provider’s DPA - Professional
yes (automatic)
Provider’s DPA - Enterprise
yes (automatic)
Provider’s DPA
Salesforce Einstein / Agentforce- Salesforce Foundations (start Agentforce free of charge)
yes (on request)
Provider’s DPA - Flex Credits (consumption-based)
yes (on request)
Provider’s DPA - Conversations (per conversation)
yes (on request)
Provider’s DPA - Agentforce User License
yes (on request)
Provider’s DPA - Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)
yes (on request)
Provider’s DPA - Agentforce Max Editions (Sales/Service/Industries)
yes (on request)
Provider’s DPA
- Free
Training
- differs by tool
- HubSpot Breeze AIopt-out availableall 4 plans
- Salesforce Einstein / Agentforcenoall 6 plans
- HubSpot Breeze AI
- Free
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Starter
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Professional
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Enterprise
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
Salesforce Einstein / Agentforce- Salesforce Foundations (start Agentforce free of charge)
Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7). SPARC and Notices apply to the "Covered Services branded as Agentforce" without differentiating by edition; Salesforce Foundations is not named separately there (q7, q8).
- Flex Credits (consumption-based)
Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).
- Conversations (per conversation)
Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).
- Agentforce User License
Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).
- Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)
Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).
- Agentforce Max Editions (Sales/Service/Industries)
Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).
- Free
Hosting
- differs by tool
- HubSpot Breeze AIEU optionall 4 plans
- Salesforce Einstein / Agentforcemixedall 6 plans
- HubSpot Breeze AI
- Free
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Starter
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Professional
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Enterprise
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
Salesforce Einstein / Agentforce- Salesforce Foundations (start Agentforce free of charge)
Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.
- Flex Credits (consumption-based)
Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.
- Conversations (per conversation)
Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.
- Agentforce User License
Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.
- Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)
Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.
- Agentforce Max Editions (Sales/Service/Industries)
Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.
- Free
Sub-processors
- HubSpot Breeze AIlist availableall 4 plans
- Salesforce Einstein / Agentforcelist availableall 6 plans
- HubSpot Breeze AI
- Free
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Starter
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Professional
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Enterprise
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
Salesforce Einstein / Agentforce- Salesforce Foundations (start Agentforce free of charge)
- OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
- Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
- Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
- Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
- Bright Data Inc. (web search for generative AI, only if enabled by the customer)
- SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
- Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
- Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
- Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)
- Flex Credits (consumption-based)
- OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
- Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
- Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
- Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
- Bright Data Inc. (web search for generative AI, only if enabled by the customer)
- SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
- Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
- Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
- Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)
- Conversations (per conversation)
- OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
- Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
- Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
- Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
- Bright Data Inc. (web search for generative AI, only if enabled by the customer)
- SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
- Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
- Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
- Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)
- Agentforce User License
- OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
- Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
- Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
- Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
- Bright Data Inc. (web search for generative AI, only if enabled by the customer)
- SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
- Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
- Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
- Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)
- Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)
- OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
- Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
- Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
- Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
- Bright Data Inc. (web search for generative AI, only if enabled by the customer)
- SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
- Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
- Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
- Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)
- Agentforce Max Editions (Sales/Service/Industries)
- OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
- Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
- Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
- Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
- Bright Data Inc. (web search for generative AI, only if enabled by the customer)
- SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
- Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
- Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
- Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)
- Free
Retention
- differs by tool
- HubSpot Breeze AIThird-party AI: Zero Data Retention…all 4 plans
- Salesforce Einstein / AgentforceExternal LLM providers: Zero Data…all 6 plans
- HubSpot Breeze AI
- FreeThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- StarterThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- ProfessionalThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- EnterpriseThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
Salesforce Einstein / Agentforce- Salesforce Foundations (start Agentforce free of charge)External LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days.
- Flex Credits (consumption-based)External LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days.
- Conversations (per conversation)External LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days.
- Agentforce User LicenseExternal LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days.
- Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)External LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days.
- Agentforce Max Editions (Sales/Service/Industries)External LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days.
Price
- differs by tool
- HubSpot Breeze AI
- 0 USDFree
- several tiersStarter
- from 45 USD/user/mo… (further prices in the details)Professional
- from 75 USD/user/moEnterprise
- Salesforce Einstein / Agentforce
- 0 USDSalesforce Foundations (start Agentforce free of charge)
- 500 USDFlex Credits (consumption-based)
- 2 USDConversations (per conversation)
- 5 USD/user/moAgentforce User License
- 125 USD/user/mo… (further prices in the details)Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)
- from 550 USD/user/moAgentforce Max Editions (Sales/Service/Industries)
- HubSpot Breeze AI
- Free
0 USD (Free CRM, up to 2 users, max. 1,000 contacts; q11)
- Starter
List price 20 USD per seat/month (Smart CRM Starter, q11). According to the Starter page (q12), currently a time-limited offer for new customers: 7 USD per seat/month with annual prepayment or 10 USD per seat/month with monthly payment, with no end date stated. 500 HubSpot Credits/month included (q11, q12). Many AI functions and agents consume credits.
- Professional
from 45 USD per seat/month according to the Smart CRM pricing page (retrieved 2026-10-18: "Starts at $45/mo/seat", alongside a struck-through "$50/mo/seat"; billing options "Pay Monthly – Commit annually" and "Pay Annually", 45 USD shown for both; no indication whether excl. taxes). List price according to the Product and Services Catalog: 50 USD (q11). 3,000 HubSpot Credits/month included (q11, q15)
- Enterprise
from 75 USD per seat/month (Smart CRM pricing page, retrieved 2026-10-18: "Starts at $75/mo/seat", only "Talk to Sales"; matches the list price according to the Product and Services Catalog, q11; no indication whether excl. taxes); 5,000 HubSpot Credits/month included (q11, q15)
Salesforce Einstein / Agentforce- Salesforce Foundations (start Agentforce free of charge)
USD 0 (Salesforce Foundations, incl. Agentforce Builder, Prompt Builder, Agentforce Coworker and others; as of 2026-10-14)
- Flex Credits (consumption-based)
USD 500 per 100,000 Flex Credits (as of 2026-10-14; pricing page shows a USD/EUR converter, EUR 500 per 100k)
- Conversations (per conversation)
USD 2 per conversation; for customer-facing agents, cannot be used in the same org as Flex Credits (as of 2026-10-14)
- Agentforce User License
USD 5 per user/month, requires Flex Credits (as of 2026-10-14)
- Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)
USD 125 per user/month (Sales/Service/Field Service/Operations add-ons) or USD 150 per user/month (Industries add-ons), unlimited employee agent usage (as of 2026-10-14)
- Agentforce Max Editions (Sales/Service/Industries)
from USD 550 per user/month, includes Agentforce add-on and 2.75 million Flex Credits per org/year (as of 2026-10-14). Sales Cloud pricing page (as of 2026-10-18): Max USD 550 or EUR 550 per user/month, billed annually, no indication whether VAT is included (q9)
- Free
- differs by tool
- HubSpot Breeze AI
- not publicly documentedFree
- yesStarter, Professional, Enterprise
- Salesforce Einstein / Agentforceyesall 6 plans
- HubSpot Breeze AI
- Free
not publicly documented
- Starter
yes
- Professional
yes
- Enterprise
yes
Salesforce Einstein / Agentforce- Salesforce Foundations (start Agentforce free of charge)
yes
- Flex Credits (consumption-based)
yes
- Conversations (per conversation)
yes
- Agentforce User License
yes
- Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)
yes
- Agentforce Max Editions (Sales/Service/Industries)
yes
- Free
Evidence
- HubSpot Breeze AI12 sources
- Salesforce Einstein / Agentforce8 sources
- HubSpot Breeze AI
- HubSpot Data Processing Agreement (Last Modified 2026-09-16)DPA, retrieved 18 Oct 2026
- HubSpot Privacy PolicyPrivacy notice, retrieved 7 Oct 2026
- HubSpot Sub-Processors Page (Last Modified 2026-09-16)Sub-processor list, retrieved 18 Oct 2026
- HubSpot AI Cloud Infrastructure FAQ (updated 2026-07-21)Documentation, retrieved 18 Oct 2026
- Understand Agent Hub (updated 2026-10-01)Documentation, retrieved 7 Oct 2026
- HubSpot AI Model CardsTrust Center, retrieved 18 Oct 2026
- Understand HubSpot's AI model training (updated 2026-09-08)Documentation, retrieved 18 Oct 2026
- HubSpot CRM PricingPricing page, retrieved 7 Oct 2026
- HubSpot Product & Services Catalog (Legal Center)Pricing page / service description, retrieved 14 Oct 2026
- HubSpot Starter (product page)Pricing page, retrieved 14 Oct 2026
- HubSpot Customer Terms of Service (Last Modified 2026-09-16)Terms and conditions, retrieved 18 Oct 2026
- HubSpot Smart CRM PricingPricing page, retrieved 18 Oct 2026
Salesforce Einstein / Agentforce- Trusted AI / Einstein Trust LayerTrust Center, retrieved 18 Oct 2026
- Salesforce Infrastructure and Sub-processors (Published 2026-10-02)Sub-processor list, retrieved 18 Oct 2026
- Salesforce Data Processing Addendum (Revision August 2026)DPA, retrieved 14 Oct 2026
- Agentforce PricingPricing page, retrieved 18 Oct 2026
- Trust and Compliance DocumentationDocumentation, retrieved 18 Oct 2026
- Einstein Platform Notices and License Information (Published 2026-05-22)Documentation, retrieved 18 Oct 2026
- Einstein Platform Security, Privacy and Architecture (Published 2026-07-24)Documentation, retrieved 18 Oct 2026
- Sales Cloud PricingPricing page, retrieved 18 Oct 2026
not documentedmeans: not publicly documented, not verifiable in any provider source. It does not mean “no”.
No guarantee of accuracy, not legal advice. Each entry is valid as of the date shown. Open points are listed on the detail pages.
More comparisons
HubSpot Breeze AI compared with
Salesforce Einstein / Agentforce compared with
Individual pages: HubSpot Breeze AI, Salesforce Einstein / Agentforce. All tools in the category: Business software.