HubSpot Breeze AI vs. SAP Joule: data protection per plan
HubSpot Breeze AI (4 plans) and SAP Joule (2 plans) side by side: DPA, training on inputs, hosting and data retention per plan, based on the providers’ public documents. Without rating.
Last updated: (latest review date of the tools shown)
At a glance
Each value is listed with the plans it applies to. Pick a tier to see only plans of that tier; if plans are chosen in the plan comparison below, the table shows exactly those.
All plans: each value is listed with the plans it applies to.
| Feature | HubSpot Breeze AI | SAP Joule |
|---|---|---|
| Provider based in | Cambridge, MA, USA | SAP SE, Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany |
| Plans recorded | 4 | 2 |
| Hosting | EU option: all 4 plans | EU option: all 2 plans |
| Training on inputs | opt-out available: all 4 plans | not documented: all 2 plans |
| DPA | yes: all 4 plans | yes: all 2 plans |
| As of | 18 Oct 2026 | 18 Oct 2026 |
Plans compared
Comparing: HubSpot Breeze AI Enterprise vs. SAP Joule Base AI
| Feature | HubSpot Breeze AIEnterprise | SAP JouleBase AI (included in every SAP cloud subscription) |
|---|---|---|
| yes | yes | |
| Details: DPA available | yes (automatic) Provider’s DPA | yes (the SAP Trust Center lists the 'Data Processing Agreement for Cloud Services, SAP Support and SAP Services', including GERMAN v.11-2024 (DACH) and ENGLISH v.10-2024, as a PDF; content not read, PDF retrieval blocked by bot protection (403)) Provider’s DPA |
| differs by plan | opt-out available | not publicly documented |
| Details: Training on inputs | HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement." | Responsible AI FAQ: customer data 'can be used to improve existing AI features and functionalities of the SAP cloud service to which the customer has subscribed' (subject to the contract and DPA); use for new AI features only under the 'product development schedule'; customers 'can monitor in which SAP solutions their data might be used and opt out in the SAP for Me interface'. No sharing with LLM/image model providers for training. Joule documentation: conversation logs are stored only with the consent of the global account admin (Joule Booster); analysis to improve Joule only after anonymisation; special categories of personal data are not processed for this purpose. |
| EU option | EU option | |
| Details: Data residency | Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre. | Joule documentation 'Data Centers Supported by Joule': data centres including Frankfurt (EU01 Converge Cloud, EU10 AWS, EU11 AWS 'EU access only', EU30 GCP) and Amsterdam (EU20 Microsoft Azure), each with 'Subprocessor Region' Europe; also USA, Brazil, UAE, India, Japan, Australia, Singapore. Joule can be consumed from a different data centre than the business application (cross consumption); according to SAP, assessing transfer restrictions is the customer's responsibility. Responsible AI page: with third-party foundation models, data are sent to the model provider for processing only and are not stored there; location of these model providers: not publicly documented. |
| list available | list available | |
| Details: List published |
|
|
| differs by plan | Third-party AI: Zero Data Retention… | Joule documentation: interaction data |
| Details: Data retention | Third-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions. | Joule documentation: interaction data (where log storage has been consented to) retained by default for one year or 365 days, changeable via support ticket; conversation history for users 7 days; a session ends after 24 hours or 8 hours of inactivity; on offboarding from Joule all interaction data are deleted, and when a user is deactivated their conversation logs are deleted. Responsible AI FAQ: after the end of the contract, remaining customer data are deleted unless retention is required by law; foundation model providers do not store data. |
| differs by plan | from 75 USD/user/mo | Included in the price of the SAP cloud… |
| Details: Price | from 75 USD per seat/month (Smart CRM pricing page, retrieved 2026-10-18: "Starts at $75/mo/seat", only "Talk to Sales"; matches the list price according to the Product and Services Catalog, q11; no indication whether excl. taxes); 5,000 HubSpot Credits/month included (q11, q15) | Included in the price of the SAP cloud subscription; no surcharge according to the pricing page (subscription prices not recorded) |
| yes | yes | |
| Details: AI features included | yes | yes (Joule Base and Embedded AI at no additional cost; 'no AI Units required'; availability varies by SAP solution) |
| 10 sources | 7 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- HubSpot Breeze AI Enterpriseyes
- SAP Joule Base AIyes
- SAP Joule Base AI
yes (the SAP Trust Center lists the 'Data Processing Agreement for Cloud Services, SAP Support and SAP Services', including GERMAN v.11-2024 (DACH) and ENGLISH v.10-2024, as a PDF; content not read, PDF retrieval blocked by bot protection (403))
Provider’s DPA
Training
- differs by plan
- HubSpot Breeze AI Enterpriseopt-out available
- SAP Joule Base AInot publicly documented
- HubSpot Breeze AI Enterprise
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
SAP Joule Base AIResponsible AI FAQ: customer data 'can be used to improve existing AI features and functionalities of the SAP cloud service to which the customer has subscribed' (subject to the contract and DPA); use for new AI features only under the 'product development schedule'; customers 'can monitor in which SAP solutions their data might be used and opt out in the SAP for Me interface'. No sharing with LLM/image model providers for training. Joule documentation: conversation logs are stored only with the consent of the global account admin (Joule Booster); analysis to improve Joule only after anonymisation; special categories of personal data are not processed for this purpose.
Hosting
- HubSpot Breeze AI EnterpriseEU option
- SAP Joule Base AIEU option
- HubSpot Breeze AI Enterprise
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
SAP Joule Base AIJoule documentation 'Data Centers Supported by Joule': data centres including Frankfurt (EU01 Converge Cloud, EU10 AWS, EU11 AWS 'EU access only', EU30 GCP) and Amsterdam (EU20 Microsoft Azure), each with 'Subprocessor Region' Europe; also USA, Brazil, UAE, India, Japan, Australia, Singapore. Joule can be consumed from a different data centre than the business application (cross consumption); according to SAP, assessing transfer restrictions is the customer's responsibility. Responsible AI page: with third-party foundation models, data are sent to the model provider for processing only and are not stored there; location of these model providers: not publicly documented.
Sub-processors
- HubSpot Breeze AI Enterpriselist available
- SAP Joule Base AIlist available
- HubSpot Breeze AI Enterprise
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
SAP Joule Base AI- Infrastructure according to the Joule data centre table: Amazon Web Services, Microsoft Azure, Google Cloud Platform, Converge Cloud (depending on the selected data centre)
Retention
- differs by plan
- HubSpot Breeze AI EnterpriseThird-party AI: Zero Data Retention…
- SAP Joule Base AIJoule documentation: interaction data
- HubSpot Breeze AI EnterpriseThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.SAP Joule Base AIJoule documentation: interaction data (where log storage has been consented to) retained by default for one year or 365 days, changeable via support ticket; conversation history for users 7 days; a session ends after 24 hours or 8 hours of inactivity; on offboarding from Joule all interaction data are deleted, and when a user is deactivated their conversation logs are deleted. Responsible AI FAQ: after the end of the contract, remaining customer data are deleted unless retention is required by law; foundation model providers do not store data.
Price
- differs by plan
- HubSpot Breeze AI Enterprisefrom 75 USD/user/mo
- SAP Joule Base AIIncluded in the price of the SAP cloud…
- HubSpot Breeze AI Enterprise
from 75 USD per seat/month (Smart CRM pricing page, retrieved 2026-10-18: "Starts at $75/mo/seat", only "Talk to Sales"; matches the list price according to the Product and Services Catalog, q11; no indication whether excl. taxes); 5,000 HubSpot Credits/month included (q11, q15)
SAP Joule Base AIIncluded in the price of the SAP cloud subscription; no surcharge according to the pricing page (subscription prices not recorded)
- HubSpot Breeze AI Enterpriseyes
- SAP Joule Base AIyes
- HubSpot Breeze AI Enterprise
yes
SAP Joule Base AIyes (Joule Base and Embedded AI at no additional cost; 'no AI Units required'; availability varies by SAP solution)
Evidence
- HubSpot Breeze AI Enterprise10 sources
- SAP Joule Base AI7 sources
- HubSpot Breeze AI Enterprise
- HubSpot Data Processing Agreement (Last Modified 2026-09-16)DPA, retrieved 18 Oct 2026
- HubSpot Privacy PolicyPrivacy notice, retrieved 7 Oct 2026
- HubSpot Sub-Processors Page (Last Modified 2026-09-16)Sub-processor list, retrieved 18 Oct 2026
- HubSpot AI Cloud Infrastructure FAQ (updated 2026-07-21)Documentation, retrieved 18 Oct 2026
- Understand Agent Hub (updated 2026-10-01)Documentation, retrieved 7 Oct 2026
- HubSpot AI Model CardsTrust Center, retrieved 18 Oct 2026
- Understand HubSpot's AI model training (updated 2026-09-08)Documentation, retrieved 18 Oct 2026
- HubSpot Product & Services Catalog (Legal Center)Pricing page / service description, retrieved 14 Oct 2026
- HubSpot Customer Terms of Service (Last Modified 2026-09-16)Terms and conditions, retrieved 18 Oct 2026
- HubSpot Smart CRM PricingPricing page, retrieved 18 Oct 2026
SAP Joule Base AI- SAP Business AI packages and pricingPricing page, retrieved 18 Oct 2026
- Responsible AITrust Center, retrieved 18 Oct 2026
- SAP Privacy Statement (Effective 2026-10-01)Privacy notice, retrieved 8 Oct 2026
- Data Centers Supported by JouleProduct documentation, retrieved 18 Oct 2026
- Joule – Data Protection and PrivacyProduct documentation, retrieved 18 Oct 2026
- Data Processing Agreements | SAP Trust CenterDPA, retrieved 18 Oct 2026
- Data Protection and Privacy | SAP Trust CenterTrust Center, retrieved 18 Oct 2026
| Feature | HubSpot Breeze AI | SAP Joule |
|---|---|---|
| yesall 4 plans | yesall 2 plans | |
| Details: DPA available |
|
|
| differs by tool | opt-out availableall 4 plans | not publicly documentedall 2 plans |
| Details: Training on inputs |
|
|
| EU optionall 4 plans | EU optionall 2 plans | |
| Details: Data residency |
|
|
| list availableall 4 plans | list availableall 2 plans | |
| Details: List published |
|
|
| differs by tool | Third-party AI: Zero Data Retention…all 4 plans | Joule documentation: interaction dataall 2 plans |
| Details: Data retention |
|
|
| differs by tool |
|
|
| Details: Price |
|
|
| differs by tool |
| yesall 2 plans |
| Details: AI features included |
|
|
| 12 sources | 7 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- HubSpot Breeze AIyesall 4 plans
- SAP Jouleyesall 2 plans
- HubSpot Breeze AI
- Free
yes (automatic)
Provider’s DPA - Starter
yes (automatic)
Provider’s DPA - Professional
yes (automatic)
Provider’s DPA - Enterprise
yes (automatic)
Provider’s DPA
SAP Joule- Base AI (included in every SAP cloud subscription)
yes (the SAP Trust Center lists the 'Data Processing Agreement for Cloud Services, SAP Support and SAP Services', including GERMAN v.11-2024 (DACH) and ENGLISH v.10-2024, as a PDF; content not read, PDF retrieval blocked by bot protection (403))
Provider’s DPA - Premium AI (AI Units)
yes (the SAP Trust Center lists the 'Data Processing Agreement for Cloud Services, SAP Support and SAP Services', including GERMAN v.11-2024 (DACH) and ENGLISH v.10-2024, as a PDF; content not read, PDF retrieval blocked by bot protection (403))
Provider’s DPA
- Free
Training
- differs by tool
- HubSpot Breeze AIopt-out availableall 4 plans
- SAP Joulenot publicly documentedall 2 plans
- HubSpot Breeze AI
- Free
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Starter
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Professional
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Enterprise
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
SAP Joule- Base AI (included in every SAP cloud subscription)
Responsible AI FAQ: customer data 'can be used to improve existing AI features and functionalities of the SAP cloud service to which the customer has subscribed' (subject to the contract and DPA); use for new AI features only under the 'product development schedule'; customers 'can monitor in which SAP solutions their data might be used and opt out in the SAP for Me interface'. No sharing with LLM/image model providers for training. Joule documentation: conversation logs are stored only with the consent of the global account admin (Joule Booster); analysis to improve Joule only after anonymisation; special categories of personal data are not processed for this purpose.
- Premium AI (AI Units)
Responsible AI FAQ: customer data 'can be used to improve existing AI features and functionalities of the SAP cloud service to which the customer has subscribed' (subject to the contract and DPA); use for new AI features only under the 'product development schedule'; customers 'can monitor in which SAP solutions their data might be used and opt out in the SAP for Me interface'. No sharing with LLM/image model providers for training. Joule documentation: conversation logs are stored only with the consent of the global account admin (Joule Booster); analysis to improve Joule only after anonymisation; special categories of personal data are not processed for this purpose.
- Free
Hosting
- HubSpot Breeze AIEU optionall 4 plans
- SAP JouleEU optionall 2 plans
- HubSpot Breeze AI
- Free
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Starter
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Professional
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Enterprise
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
SAP Joule- Base AI (included in every SAP cloud subscription)
Joule documentation 'Data Centers Supported by Joule': data centres including Frankfurt (EU01 Converge Cloud, EU10 AWS, EU11 AWS 'EU access only', EU30 GCP) and Amsterdam (EU20 Microsoft Azure), each with 'Subprocessor Region' Europe; also USA, Brazil, UAE, India, Japan, Australia, Singapore. Joule can be consumed from a different data centre than the business application (cross consumption); according to SAP, assessing transfer restrictions is the customer's responsibility. Responsible AI page: with third-party foundation models, data are sent to the model provider for processing only and are not stored there; location of these model providers: not publicly documented.
- Premium AI (AI Units)
Joule documentation 'Data Centers Supported by Joule': data centres including Frankfurt (EU01 Converge Cloud, EU10 AWS, EU11 AWS 'EU access only', EU30 GCP) and Amsterdam (EU20 Microsoft Azure), each with 'Subprocessor Region' Europe; also USA, Brazil, UAE, India, Japan, Australia, Singapore. Joule can be consumed from a different data centre than the business application (cross consumption); according to SAP, assessing transfer restrictions is the customer's responsibility. Responsible AI page: with third-party foundation models, data are sent to the model provider for processing only and are not stored there; location of these model providers: not publicly documented.
- Free
Sub-processors
- HubSpot Breeze AIlist availableall 4 plans
- SAP Joulelist availableall 2 plans
- HubSpot Breeze AI
- Free
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Starter
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Professional
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Enterprise
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
SAP Joule- Base AI (included in every SAP cloud subscription)
- Infrastructure according to the Joule data centre table: Amazon Web Services, Microsoft Azure, Google Cloud Platform, Converge Cloud (depending on the selected data centre)
- Premium AI (AI Units)
- Infrastructure according to the Joule data centre table: Amazon Web Services, Microsoft Azure, Google Cloud Platform, Converge Cloud (depending on the selected data centre)
- Free
Retention
- differs by tool
- HubSpot Breeze AIThird-party AI: Zero Data Retention…all 4 plans
- SAP JouleJoule documentation: interaction dataall 2 plans
- HubSpot Breeze AI
- FreeThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- StarterThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- ProfessionalThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- EnterpriseThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
SAP Joule- Base AI (included in every SAP cloud subscription)Joule documentation: interaction data (where log storage has been consented to) retained by default for one year or 365 days, changeable via support ticket; conversation history for users 7 days; a session ends after 24 hours or 8 hours of inactivity; on offboarding from Joule all interaction data are deleted, and when a user is deactivated their conversation logs are deleted. Responsible AI FAQ: after the end of the contract, remaining customer data are deleted unless retention is required by law; foundation model providers do not store data.
- Premium AI (AI Units)Joule documentation: interaction data (where log storage has been consented to) retained by default for one year or 365 days, changeable via support ticket; conversation history for users 7 days; a session ends after 24 hours or 8 hours of inactivity; on offboarding from Joule all interaction data are deleted, and when a user is deactivated their conversation logs are deleted. Responsible AI FAQ: after the end of the contract, remaining customer data are deleted unless retention is required by law; foundation model providers do not store data.
Price
- differs by tool
- HubSpot Breeze AI
- 0 USDFree
- several tiersStarter
- from 45 USD/user/mo… (further prices in the details)Professional
- from 75 USD/user/moEnterprise
- SAP Joule
- Included in the price of the SAP cloud…Base AI (included in every SAP cloud subscription)
- AI surcharge: AI Units as a shared…Premium AI (AI Units)
- HubSpot Breeze AI
- Free
0 USD (Free CRM, up to 2 users, max. 1,000 contacts; q11)
- Starter
List price 20 USD per seat/month (Smart CRM Starter, q11). According to the Starter page (q12), currently a time-limited offer for new customers: 7 USD per seat/month with annual prepayment or 10 USD per seat/month with monthly payment, with no end date stated. 500 HubSpot Credits/month included (q11, q12). Many AI functions and agents consume credits.
- Professional
from 45 USD per seat/month according to the Smart CRM pricing page (retrieved 2026-10-18: "Starts at $45/mo/seat", alongside a struck-through "$50/mo/seat"; billing options "Pay Monthly – Commit annually" and "Pay Annually", 45 USD shown for both; no indication whether excl. taxes). List price according to the Product and Services Catalog: 50 USD (q11). 3,000 HubSpot Credits/month included (q11, q15)
- Enterprise
from 75 USD per seat/month (Smart CRM pricing page, retrieved 2026-10-18: "Starts at $75/mo/seat", only "Talk to Sales"; matches the list price according to the Product and Services Catalog, q11; no indication whether excl. taxes); 5,000 HubSpot Credits/month included (q11, q15)
SAP Joule- Base AI (included in every SAP cloud subscription)
Included in the price of the SAP cloud subscription; no surcharge according to the pricing page (subscription prices not recorded)
- Premium AI (AI Units)
AI surcharge: AI Units as a shared consumption currency (SKU 8019164), purchased annually, expire after 12 months; price per AI Unit: not publicly documented (price list via sales); Custom-built AI (Joule Studio) free of charge in operation until the end of 2026 (pricing page)
- Free
- differs by tool
- HubSpot Breeze AI
- not publicly documentedFree
- yesStarter, Professional, Enterprise
- SAP Jouleyesall 2 plans
- HubSpot Breeze AI
- Free
not publicly documented
- Starter
yes
- Professional
yes
- Enterprise
yes
SAP Joule- Base AI (included in every SAP cloud subscription)
yes (Joule Base and Embedded AI at no additional cost; 'no AI Units required'; availability varies by SAP solution)
- Premium AI (AI Units)
yes (agents and extended AI services based on consumption; SAP-delivered agents 0.02 AI Units per agent action; Joule for Consultants 35 AI Units per user per month)
- Free
Evidence
- HubSpot Breeze AI12 sources
- SAP Joule7 sources
- HubSpot Breeze AI
- HubSpot Data Processing Agreement (Last Modified 2026-09-16)DPA, retrieved 18 Oct 2026
- HubSpot Privacy PolicyPrivacy notice, retrieved 7 Oct 2026
- HubSpot Sub-Processors Page (Last Modified 2026-09-16)Sub-processor list, retrieved 18 Oct 2026
- HubSpot AI Cloud Infrastructure FAQ (updated 2026-07-21)Documentation, retrieved 18 Oct 2026
- Understand Agent Hub (updated 2026-10-01)Documentation, retrieved 7 Oct 2026
- HubSpot AI Model CardsTrust Center, retrieved 18 Oct 2026
- Understand HubSpot's AI model training (updated 2026-09-08)Documentation, retrieved 18 Oct 2026
- HubSpot CRM PricingPricing page, retrieved 7 Oct 2026
- HubSpot Product & Services Catalog (Legal Center)Pricing page / service description, retrieved 14 Oct 2026
- HubSpot Starter (product page)Pricing page, retrieved 14 Oct 2026
- HubSpot Customer Terms of Service (Last Modified 2026-09-16)Terms and conditions, retrieved 18 Oct 2026
- HubSpot Smart CRM PricingPricing page, retrieved 18 Oct 2026
SAP Joule- SAP Business AI packages and pricingPricing page, retrieved 18 Oct 2026
- Responsible AITrust Center, retrieved 18 Oct 2026
- SAP Privacy Statement (Effective 2026-10-01)Privacy notice, retrieved 8 Oct 2026
- Data Centers Supported by JouleProduct documentation, retrieved 18 Oct 2026
- Joule – Data Protection and PrivacyProduct documentation, retrieved 18 Oct 2026
- Data Processing Agreements | SAP Trust CenterDPA, retrieved 18 Oct 2026
- Data Protection and Privacy | SAP Trust CenterTrust Center, retrieved 18 Oct 2026
not documentedmeans: not publicly documented, not verifiable in any provider source. It does not mean “no”.
No guarantee of accuracy, not legal advice. Each entry is valid as of the date shown. Open points are listed on the detail pages.
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Individual pages: HubSpot Breeze AI, SAP Joule. All tools in the category: Business software.