HubSpot Breeze AI vs. Make: data protection per plan
HubSpot Breeze AI (4 plans) and Make (3 plans) side by side: DPA, training on inputs, hosting and data retention per plan, based on the providers’ public documents. Without rating.
Last updated: (latest review date of the tools shown)
At a glance
Each value is listed with the plans it applies to. Pick a tier to see only plans of that tier; if plans are chosen in the plan comparison below, the table shows exactly those.
All plans: each value is listed with the plans it applies to.
| Feature | HubSpot Breeze AI | Make |
|---|---|---|
| Provider based in | Cambridge, MA, USA | Celonis, Inc., One World Trade Center, 87th Floor, New York, NY 10007, USA |
| Plans recorded | 4 | 3 |
| Hosting | EU option: all 4 plans | EU option: all 3 plans |
| Training on inputs | opt-out available: all 4 plans | not documented: all 3 plans |
| DPA | yes: all 4 plans | yes: all 3 plans |
| As of | 18 Oct 2026 | 18 Oct 2026 |
Plans compared
Comparing: HubSpot Breeze AI Starter vs. Make Core / Pro / Teams
| Feature | HubSpot Breeze AIStarter | MakeCore / Pro / Teams |
|---|---|---|
| yes | yes | |
| Details: DPA available | yes (automatic) Provider’s DPA | yes (Celonis Data Processing Agreement for Make, version May 2024; DPF as the primary transfer mechanism, standard contractual clauses Module Two as fallback; SCCs for European customers additionally linked as a separate document); terms page: 'Your use of the Services is subject to the terms of the Data processing agreement' (thus applies to all plans) Provider’s DPA |
| differs by plan | opt-out available | not publicly documented |
| Details: Training on inputs | HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement." | Neither the pricing page, the security page, the privacy notice nor the DPA (version May 2024) mentions model training on customer data; likewise no statement in the help centre article 'AI providers and data zones in Make' or in the Make section of the Celonis Trust Center. Master Services Agreement for Make (March 2026), clause 6.2: licence to customer data 'solely as necessary to provide the Services'; DPA Annex 1: usage analysis only in anonymised form. Privacy notice: Google Workspace APIs are not used to train general AI/ML models. The Celonis Trust Center contains a training commitment only for the 'Celonis Platform', not for Make. Express training rules for Make: not publicly documented. |
| EU option | EU option | |
| Details: Data residency | Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre. | Sub-processor list (effective 2025-12-12): AWS hosting for non-Enterprise customers in Ireland or the USA; database for EU customers in Ireland; AI sub-processors: hosting in the USA (Microsoft France). Help centre 'AI providers and data zones in Make': data zones US1, US2, EU1, EU2; 'Selecting the EU1 or EU2 data zone does not automatically mean every request gets processed and stays in the EU.' Always in the USA (OpenAI): Maia, Make AI Web Search, all OpenAI models in Make's AI Provider, AI Content Extractor (image description, audio translation); always in the EU (Microsoft Azure AI services): the other AI Content Extractor functions. Own connections: EU processing guaranteed only for Microsoft Foundry, Amazon Bedrock and OpenAI-compatible endpoints, not for Anthropic, OpenAI, Google Gemini, Mistral AI, Cohere, Groq and xAI. According to the same page, some features route to the United Kingdom: Claude Sonnet 4.6 and Opus 4.6 in Make's AI Provider 'are served from a UK Bedrock region'; for further Claude models the table also lists, among others, Zurich and London for EU zones. |
| list available | list available | |
| Details: List published |
|
|
| differs by plan | Third-party AI: Zero Data Retention… | Pricing page: detailed execution logs 30… |
| Details: Data retention | Third-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions. | Pricing page: detailed execution logs 30 days (Core, Pro, Teams). Celonis Trust Center (Make, Data Erasure): execution logs are deleted after 30 days (Enterprise: 60 days); user data can be deleted by the customer at any time; 'Per default, the complete customer's database is deleted within 30 day after contract termination.' DPA clause 3.3: deletion or return on request within 30 days of the end of the contract. Help centre: retention period of the scenario run history per plan according to the pricing page; incomplete executions are stored only if enabled. |
| several tiers | several tiers | |
| Details: Price | List price 20 USD per seat/month (Smart CRM Starter, q11). According to the Starter page (q12), currently a time-limited offer for new customers: 7 USD per seat/month with annual prepayment or 10 USD per seat/month with monthly payment, with no end date stated. 500 HubSpot Credits/month included (q11, q12). Many AI functions and agents consume credits. | Base tier 10,000 credits per month: with annual billing Core USD 9, Pro USD 16, Teams USD 29 per month ('Save 15 %'), with monthly billing USD 10.59, USD 18.82, USD 34.12. Higher credit tiers with monthly billing (Core/Pro/Teams per month): 20,000 credits USD 18.82/34.12/62.35; 40,000: USD 34.12/62.35/116.47; 80,000: USD 64.71/107.06/203.41; 150,000: USD 116.47/180.53/343.01; 300,000: USD 214.31/315.93/600.26; from 500,000 credits Core 'Not available' (500,000: Pro USD 482.67, Teams USD 917.06; 750,000: Pro USD 678.75, Teams USD 1,289.62). No indication whether VAT is included. All plans with 'Unlimited users' according to the pricing page; Teams additionally teams and team roles. AI surcharge: no separate AI credit; AI features via Make's AI Provider partly consume more credits. |
| yes | yes | |
| Details: AI features included | yes | yes (Make AI Agents (beta) and AI Toolkit in all plans: 'Make's AI Provider (all plans) or your own LLM key'; 10,000 credits per month in the base tier; Make Code App 2 credits per second) |
| 11 sources | 9 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- HubSpot Breeze AI Starteryes
- Make Core / Pro / Teamsyes
- Make Core / Pro / Teams
yes (Celonis Data Processing Agreement for Make, version May 2024; DPF as the primary transfer mechanism, standard contractual clauses Module Two as fallback; SCCs for European customers additionally linked as a separate document); terms page: 'Your use of the Services is subject to the terms of the Data processing agreement' (thus applies to all plans)
Provider’s DPA
Training
- differs by plan
- HubSpot Breeze AI Starteropt-out available
- Make Core / Pro / Teamsnot publicly documented
- HubSpot Breeze AI Starter
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
Make Core / Pro / TeamsNeither the pricing page, the security page, the privacy notice nor the DPA (version May 2024) mentions model training on customer data; likewise no statement in the help centre article 'AI providers and data zones in Make' or in the Make section of the Celonis Trust Center. Master Services Agreement for Make (March 2026), clause 6.2: licence to customer data 'solely as necessary to provide the Services'; DPA Annex 1: usage analysis only in anonymised form. Privacy notice: Google Workspace APIs are not used to train general AI/ML models. The Celonis Trust Center contains a training commitment only for the 'Celonis Platform', not for Make. Express training rules for Make: not publicly documented.
Hosting
- HubSpot Breeze AI StarterEU option
- Make Core / Pro / TeamsEU option
- HubSpot Breeze AI Starter
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
Make Core / Pro / TeamsSub-processor list (effective 2025-12-12): AWS hosting for non-Enterprise customers in Ireland or the USA; database for EU customers in Ireland; AI sub-processors: hosting in the USA (Microsoft France). Help centre 'AI providers and data zones in Make': data zones US1, US2, EU1, EU2; 'Selecting the EU1 or EU2 data zone does not automatically mean every request gets processed and stays in the EU.' Always in the USA (OpenAI): Maia, Make AI Web Search, all OpenAI models in Make's AI Provider, AI Content Extractor (image description, audio translation); always in the EU (Microsoft Azure AI services): the other AI Content Extractor functions. Own connections: EU processing guaranteed only for Microsoft Foundry, Amazon Bedrock and OpenAI-compatible endpoints, not for Anthropic, OpenAI, Google Gemini, Mistral AI, Cohere, Groq and xAI. According to the same page, some features route to the United Kingdom: Claude Sonnet 4.6 and Opus 4.6 in Make's AI Provider 'are served from a UK Bedrock region'; for further Claude models the table also lists, among others, Zurich and London for EU zones.
Sub-processors
- HubSpot Breeze AI Starterlist available
- Make Core / Pro / Teamslist available
- HubSpot Breeze AI Starter
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
Make Core / Pro / Teams- Amazon Web Services (hosting; location selectable: USA or Germany (Enterprise) or Ireland (others))
- MongoDB (database; EU customers Germany (Enterprise) or Ireland, non-EU customers USA)
- Supabase (database for Make and Grid; EU customers Ireland, otherwise USA)
- 84codes (execution; region as for AWS)
- AI: OpenAI OpCo (USA), Anthropic Ireland (hosting USA), Google (USA), Microsoft (France), Groq (USA)
- E2B.dev (code execution, USA)
- Cloudflare (CDN; data of European customers only via EU servers), Mixpanel (Netherlands), Rudderstack, Freshdesk (Germany) and others
- Group: Celonis SE, Celonis s.r.o. (Czech Republic, support) and others
Retention
- differs by plan
- HubSpot Breeze AI StarterThird-party AI: Zero Data Retention…
- Make Core / Pro / TeamsPricing page: detailed execution logs 30…
- HubSpot Breeze AI StarterThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.Make Core / Pro / TeamsPricing page: detailed execution logs 30 days (Core, Pro, Teams). Celonis Trust Center (Make, Data Erasure): execution logs are deleted after 30 days (Enterprise: 60 days); user data can be deleted by the customer at any time; 'Per default, the complete customer's database is deleted within 30 day after contract termination.' DPA clause 3.3: deletion or return on request within 30 days of the end of the contract. Help centre: retention period of the scenario run history per plan according to the pricing page; incomplete executions are stored only if enabled.
Price
- HubSpot Breeze AI Starterseveral tiers
- Make Core / Pro / Teamsseveral tiers
- HubSpot Breeze AI Starter
List price 20 USD per seat/month (Smart CRM Starter, q11). According to the Starter page (q12), currently a time-limited offer for new customers: 7 USD per seat/month with annual prepayment or 10 USD per seat/month with monthly payment, with no end date stated. 500 HubSpot Credits/month included (q11, q12). Many AI functions and agents consume credits.
Make Core / Pro / TeamsBase tier 10,000 credits per month: with annual billing Core USD 9, Pro USD 16, Teams USD 29 per month ('Save 15 %'), with monthly billing USD 10.59, USD 18.82, USD 34.12. Higher credit tiers with monthly billing (Core/Pro/Teams per month): 20,000 credits USD 18.82/34.12/62.35; 40,000: USD 34.12/62.35/116.47; 80,000: USD 64.71/107.06/203.41; 150,000: USD 116.47/180.53/343.01; 300,000: USD 214.31/315.93/600.26; from 500,000 credits Core 'Not available' (500,000: Pro USD 482.67, Teams USD 917.06; 750,000: Pro USD 678.75, Teams USD 1,289.62). No indication whether VAT is included. All plans with 'Unlimited users' according to the pricing page; Teams additionally teams and team roles. AI surcharge: no separate AI credit; AI features via Make's AI Provider partly consume more credits.
- HubSpot Breeze AI Starteryes
- Make Core / Pro / Teamsyes
- HubSpot Breeze AI Starter
yes
Make Core / Pro / Teamsyes (Make AI Agents (beta) and AI Toolkit in all plans: 'Make's AI Provider (all plans) or your own LLM key'; 10,000 credits per month in the base tier; Make Code App 2 credits per second)
Evidence
- HubSpot Breeze AI Starter11 sources
- Make Core / Pro / Teams9 sources
- HubSpot Breeze AI Starter
- HubSpot Data Processing Agreement (Last Modified 2026-09-16)DPA, retrieved 18 Oct 2026
- HubSpot Privacy PolicyPrivacy notice, retrieved 7 Oct 2026
- HubSpot Sub-Processors Page (Last Modified 2026-09-16)Sub-processor list, retrieved 18 Oct 2026
- HubSpot AI Cloud Infrastructure FAQ (updated 2026-07-21)Documentation, retrieved 18 Oct 2026
- Understand Agent Hub (updated 2026-10-01)Documentation, retrieved 7 Oct 2026
- HubSpot AI Model CardsTrust Center, retrieved 18 Oct 2026
- Understand HubSpot's AI model training (updated 2026-09-08)Documentation, retrieved 18 Oct 2026
- HubSpot CRM PricingPricing page, retrieved 7 Oct 2026
- HubSpot Product & Services Catalog (Legal Center)Pricing page / service description, retrieved 14 Oct 2026
- HubSpot Starter (product page)Pricing page, retrieved 14 Oct 2026
- HubSpot Customer Terms of Service (Last Modified 2026-09-16)Terms and conditions, retrieved 18 Oct 2026
Make Core / Pro / Teams- PricingPricing page, retrieved 18 Oct 2026
- Privacy Notice (as of 2026-07-20)Privacy notice, retrieved 8 Oct 2026
- SecurityTrust Center, retrieved 18 Oct 2026
- Terms and conditions (legal documents)Terms and conditions, retrieved 18 Oct 2026
- Make List of sub-processors (effective 2025-12-12)Sub-processor list, retrieved 14 Oct 2026
- Data Processing AgreementDPA, retrieved 18 Oct 2026
- Master Services Agreement for Make (March 2026)Terms and conditions, retrieved 18 Oct 2026
- AI providers and data zones in MakeHelp centre, retrieved 18 Oct 2026
- Make Enterprise by Celonis Trust CenterTrust Center, retrieved 18 Oct 2026
| Feature | HubSpot Breeze AI | Make |
|---|---|---|
| yesall 4 plans | yesall 3 plans | |
| Details: DPA available |
|
|
| differs by tool | opt-out availableall 4 plans | not publicly documentedall 3 plans |
| Details: Training on inputs |
|
|
| EU optionall 4 plans | EU optionall 3 plans | |
| Details: Data residency |
|
|
| list availableall 4 plans | list availableall 3 plans | |
| Details: List published |
|
|
| differs by tool | Third-party AI: Zero Data Retention…all 4 plans | Pricing page: detailed execution logs 7…all 3 plans |
| Details: Data retention |
|
|
| differs by tool |
|
|
| Details: Price |
|
|
| differs by tool |
| yesall 3 plans |
| Details: AI features included |
|
|
| 12 sources | 9 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- HubSpot Breeze AIyesall 4 plans
- Makeyesall 3 plans
- HubSpot Breeze AI
- Free
yes (automatic)
Provider’s DPA - Starter
yes (automatic)
Provider’s DPA - Professional
yes (automatic)
Provider’s DPA - Enterprise
yes (automatic)
Provider’s DPA
Make- Free
yes (Celonis Data Processing Agreement for Make, version May 2024; DPF as the primary transfer mechanism, standard contractual clauses Module Two as fallback; SCCs for European customers additionally linked as a separate document); terms page: 'Your use of the Services is subject to the terms of the Data processing agreement' (thus applies to all plans)
Provider’s DPA - Core / Pro / Teams
yes (Celonis Data Processing Agreement for Make, version May 2024; DPF as the primary transfer mechanism, standard contractual clauses Module Two as fallback; SCCs for European customers additionally linked as a separate document); terms page: 'Your use of the Services is subject to the terms of the Data processing agreement' (thus applies to all plans)
Provider’s DPA - Enterprise
yes (Celonis Data Processing Agreement for Make, version May 2024; DPF as the primary transfer mechanism, standard contractual clauses Module Two as fallback; SCCs for European customers additionally linked as a separate document)
Provider’s DPA
- Free
Training
- differs by tool
- HubSpot Breeze AIopt-out availableall 4 plans
- Makenot publicly documentedall 3 plans
- HubSpot Breeze AI
- Free
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Starter
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Professional
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
- Enterprise
HubSpot's own model training on customer data: on by default, Super Admin can switch it off ("By default, the setting will be turned on."). Accounts with Sensitive Data are automatically opted out. Third-party AI: "We do not permit HubSpot AI service providers ... to use your data for model training." Opt-out applies only going forward. According to the documentation, Breeze agents and workflows require Professional or Enterprise. Customer Terms of Service 5.3.1 (q14): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement."
Make- Free
Neither the pricing page, the security page, the privacy notice nor the DPA (version May 2024) mentions model training on customer data; likewise no statement in the help centre article 'AI providers and data zones in Make' or in the Make section of the Celonis Trust Center. Master Services Agreement for Make (March 2026), clause 6.2: licence to customer data 'solely as necessary to provide the Services'; DPA Annex 1: usage analysis only in anonymised form. Privacy notice: Google Workspace APIs are not used to train general AI/ML models. The Celonis Trust Center contains a training commitment only for the 'Celonis Platform', not for Make. Express training rules for Make: not publicly documented.
- Core / Pro / Teams
Neither the pricing page, the security page, the privacy notice nor the DPA (version May 2024) mentions model training on customer data; likewise no statement in the help centre article 'AI providers and data zones in Make' or in the Make section of the Celonis Trust Center. Master Services Agreement for Make (March 2026), clause 6.2: licence to customer data 'solely as necessary to provide the Services'; DPA Annex 1: usage analysis only in anonymised form. Privacy notice: Google Workspace APIs are not used to train general AI/ML models. The Celonis Trust Center contains a training commitment only for the 'Celonis Platform', not for Make. Express training rules for Make: not publicly documented.
- Enterprise
as above: not publicly documented (no statement on training for Make on the pricing page, in the DPA, MSA, help centre or Trust Center).
- Free
Hosting
- HubSpot Breeze AIEU optionall 4 plans
- MakeEU optionall 3 plans
- HubSpot Breeze AI
- Free
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Starter
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Professional
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
- Enterprise
Choice of data centre US, EU (Frankfurt, selectable since 2021-07-19), Canada, Australia. AI sub-processors according to the sub-processor list (q3), EU data centre column: OpenAI "European Economic Area and Switzerland"; AWS, Google and Baseten (from 2026-10-16) "European Economic Area regions"; Hyperdoc (meeting recordings/transcripts) Germany. The web search providers Bright Data and Exa (from 2026-10-16) also process in the USA for the EU data centre.
Make- Free
Sub-processor list (effective 2025-12-12): AWS hosting for non-Enterprise customers in Ireland or the USA; database for EU customers in Ireland; AI sub-processors: hosting in the USA (Microsoft France). Help centre 'AI providers and data zones in Make': data zones US1, US2, EU1, EU2; 'Selecting the EU1 or EU2 data zone does not automatically mean every request gets processed and stays in the EU.' Always in the USA (OpenAI): Maia, Make AI Web Search, all OpenAI models in Make's AI Provider, AI Content Extractor (image description, audio translation); always in the EU (Microsoft Azure AI services): the other AI Content Extractor functions. Own connections: EU processing guaranteed only for Microsoft Foundry, Amazon Bedrock and OpenAI-compatible endpoints, not for Anthropic, OpenAI, Google Gemini, Mistral AI, Cohere, Groq and xAI. According to the same page, some features route to the United Kingdom: Claude Sonnet 4.6 and Opus 4.6 in Make's AI Provider 'are served from a UK Bedrock region'; for further Claude models the table also lists, among others, Zurich and London for EU zones.
- Core / Pro / Teams
Sub-processor list (effective 2025-12-12): AWS hosting for non-Enterprise customers in Ireland or the USA; database for EU customers in Ireland; AI sub-processors: hosting in the USA (Microsoft France). Help centre 'AI providers and data zones in Make': data zones US1, US2, EU1, EU2; 'Selecting the EU1 or EU2 data zone does not automatically mean every request gets processed and stays in the EU.' Always in the USA (OpenAI): Maia, Make AI Web Search, all OpenAI models in Make's AI Provider, AI Content Extractor (image description, audio translation); always in the EU (Microsoft Azure AI services): the other AI Content Extractor functions. Own connections: EU processing guaranteed only for Microsoft Foundry, Amazon Bedrock and OpenAI-compatible endpoints, not for Anthropic, OpenAI, Google Gemini, Mistral AI, Cohere, Groq and xAI. According to the same page, some features route to the United Kingdom: Claude Sonnet 4.6 and Opus 4.6 in Make's AI Provider 'are served from a UK Bedrock region'; for further Claude models the table also lists, among others, Zurich and London for EU zones.
- Enterprise
Sub-processor list: AWS hosting in Germany for Enterprise; Trust Center: infrastructure in private AWS EC2 instances (Amazon VPC), cluster across two zones. Help centre 'AI providers and data zones in Make': data zones US1, US2, EU1, EU2; 'Selecting the EU1 or EU2 data zone does not automatically mean every request gets processed and stays in the EU.' Always in the USA (OpenAI): Maia, Make AI Web Search, all OpenAI models in Make's AI Provider, AI Content Extractor (image description, audio translation); always in the EU (Microsoft Azure AI services): the other AI Content Extractor functions. Own connections: EU processing guaranteed only for Microsoft Foundry, Amazon Bedrock and OpenAI-compatible endpoints, not for Anthropic, OpenAI, Google Gemini, Mistral AI, Cohere, Groq and xAI. According to the same page, some features route to the United Kingdom: Claude Sonnet 4.6 and Opus 4.6 in Make's AI Provider 'are served from a UK Bedrock region'; for further Claude models the table also lists, among others, Zurich and London for EU zones.
- Free
Sub-processors
- HubSpot Breeze AIlist availableall 4 plans
- Makelist availableall 3 plans
- HubSpot Breeze AI
- Free
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Starter
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Professional
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
- Enterprise
- OpenAI, L.L.C. (AI Service Provider, HubSpot AI)
- Amazon Web Services, Inc. (AI Service Provider, HubSpot AI; additionally hosting)
- Google LLC (AI Service Provider, HubSpot AI)
- Baseten Labs, Inc. (AI Service Provider, effective from 2026-10-16)
- Bright Data Ltd. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Exa Labs, Inc. (Web Search Results, from 2026-10-16; processing location also for the EU data centre: USA)
- Hyperdoc, Inc. (meeting recordings and transcripts, HubSpot AI; EU data centre: Germany)
- additional models used according to the AI Model Cards (q7): Anthropic (Claude), Perplexity (Sonar); not listed in the sub-processor list (Last Modified 2026-09-16, retrieved 2026-10-18)
Make- Free
- Amazon Web Services (hosting; location selectable: USA or Germany (Enterprise) or Ireland (others))
- MongoDB (database; EU customers Germany (Enterprise) or Ireland, non-EU customers USA)
- Supabase (database for Make and Grid; EU customers Ireland, otherwise USA)
- 84codes (execution; region as for AWS)
- AI: OpenAI OpCo (USA), Anthropic Ireland (hosting USA), Google (USA), Microsoft (France), Groq (USA)
- E2B.dev (code execution, USA)
- Cloudflare (CDN; data of European customers only via EU servers), Mixpanel (Netherlands), Rudderstack, Freshdesk (Germany) and others
- Group: Celonis SE, Celonis s.r.o. (Czech Republic, support) and others
- Core / Pro / Teams
- Amazon Web Services (hosting; location selectable: USA or Germany (Enterprise) or Ireland (others))
- MongoDB (database; EU customers Germany (Enterprise) or Ireland, non-EU customers USA)
- Supabase (database for Make and Grid; EU customers Ireland, otherwise USA)
- 84codes (execution; region as for AWS)
- AI: OpenAI OpCo (USA), Anthropic Ireland (hosting USA), Google (USA), Microsoft (France), Groq (USA)
- E2B.dev (code execution, USA)
- Cloudflare (CDN; data of European customers only via EU servers), Mixpanel (Netherlands), Rudderstack, Freshdesk (Germany) and others
- Group: Celonis SE, Celonis s.r.o. (Czech Republic, support) and others
- Enterprise
- Amazon Web Services (hosting; location selectable: USA or Germany (Enterprise) or Ireland (others))
- MongoDB (database; EU customers Germany (Enterprise) or Ireland, non-EU customers USA)
- Supabase (database for Make and Grid; EU customers Ireland, otherwise USA)
- 84codes (execution; region as for AWS)
- AI: OpenAI OpCo (USA), Anthropic Ireland (hosting USA), Google (USA), Microsoft (France), Groq (USA)
- E2B.dev (code execution, USA)
- Cloudflare (CDN; data of European customers only via EU servers), Mixpanel (Netherlands), Rudderstack, Freshdesk (Germany) and others
- Group: Celonis SE, Celonis s.r.o. (Czech Republic, support) and others
- Free
Retention
- differs by tool
- HubSpot Breeze AIThird-party AI: Zero Data Retention…all 4 plans
- MakePricing page: detailed execution logs 7…all 3 plans
- HubSpot Breeze AI
- FreeThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- StarterThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- ProfessionalThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
- EnterpriseThird-party AI: Zero Data Retention "wherever possible" or minimised retention; specific periods not stated. The AI Model Cards (q7, retrieved 2026-10-18) list "Model Zero Data Retention" as an AI control for agents, Breeze Assistant and embedded AI features; they state no specific periods or exceptions.
Make- FreePricing page: detailed execution logs 7 days. Security page: log data stored for 30 days by default. Celonis Trust Center (Make, Data Erasure): execution logs are deleted after 30 days (Enterprise: 60 days); user data can be deleted by the customer at any time; 'Per default, the complete customer's database is deleted within 30 day after contract termination.' DPA clause 3.3: deletion or return on request within 30 days of the end of the contract. Help centre: retention period of the scenario run history per plan according to the pricing page; incomplete executions are stored only if enabled.
- Core / Pro / TeamsPricing page: detailed execution logs 30 days (Core, Pro, Teams). Celonis Trust Center (Make, Data Erasure): execution logs are deleted after 30 days (Enterprise: 60 days); user data can be deleted by the customer at any time; 'Per default, the complete customer's database is deleted within 30 day after contract termination.' DPA clause 3.3: deletion or return on request within 30 days of the end of the contract. Help centre: retention period of the scenario run history per plan according to the pricing page; incomplete executions are stored only if enabled.
- EnterprisePricing page: detailed execution logs 60 days; Security page: longer storage of log data possible in the Enterprise plan. Celonis Trust Center (Make, Data Erasure): execution logs are deleted after 30 days (Enterprise: 60 days); user data can be deleted by the customer at any time; 'Per default, the complete customer's database is deleted within 30 day after contract termination.' DPA clause 3.3: deletion or return on request within 30 days of the end of the contract. Help centre: retention period of the scenario run history per plan according to the pricing page; incomplete executions are stored only if enabled.
Price
- differs by tool
- HubSpot Breeze AI
- 0 USDFree
- several tiersStarter
- from 45 USD/user/mo… (further prices in the details)Professional
- from 75 USD/user/moEnterprise
- Make
- 0 USDFree
- several tiersCore / Pro / Teams
- customEnterprise
- HubSpot Breeze AI
- Free
0 USD (Free CRM, up to 2 users, max. 1,000 contacts; q11)
- Starter
List price 20 USD per seat/month (Smart CRM Starter, q11). According to the Starter page (q12), currently a time-limited offer for new customers: 7 USD per seat/month with annual prepayment or 10 USD per seat/month with monthly payment, with no end date stated. 500 HubSpot Credits/month included (q11, q12). Many AI functions and agents consume credits.
- Professional
from 45 USD per seat/month according to the Smart CRM pricing page (retrieved 2026-10-18: "Starts at $45/mo/seat", alongside a struck-through "$50/mo/seat"; billing options "Pay Monthly – Commit annually" and "Pay Annually", 45 USD shown for both; no indication whether excl. taxes). List price according to the Product and Services Catalog: 50 USD (q11). 3,000 HubSpot Credits/month included (q11, q15)
- Enterprise
from 75 USD per seat/month (Smart CRM pricing page, retrieved 2026-10-18: "Starts at $75/mo/seat", only "Talk to Sales"; matches the list price according to the Product and Services Catalog, q11; no indication whether excl. taxes); 5,000 HubSpot Credits/month included (q11, q15)
Make- Free
USD 0 (1,000 credits per month; minimum interval of 15 minutes between scheduled runs)
- Core / Pro / Teams
Base tier 10,000 credits per month: with annual billing Core USD 9, Pro USD 16, Teams USD 29 per month ('Save 15 %'), with monthly billing USD 10.59, USD 18.82, USD 34.12. Higher credit tiers with monthly billing (Core/Pro/Teams per month): 20,000 credits USD 18.82/34.12/62.35; 40,000: USD 34.12/62.35/116.47; 80,000: USD 64.71/107.06/203.41; 150,000: USD 116.47/180.53/343.01; 300,000: USD 214.31/315.93/600.26; from 500,000 credits Core 'Not available' (500,000: Pro USD 482.67, Teams USD 917.06; 750,000: Pro USD 678.75, Teams USD 1,289.62). No indication whether VAT is included. All plans with 'Unlimited users' according to the pricing page; Teams additionally teams and team roles. AI surcharge: no separate AI credit; AI features via Make's AI Provider partly consume more credits.
- Enterprise
Individual (pricing page: 'Talk to sales')
- Free
- differs by tool
- HubSpot Breeze AI
- not publicly documentedFree
- yesStarter, Professional, Enterprise
- Makeyesall 3 plans
- HubSpot Breeze AI
- Free
not publicly documented
- Starter
yes
- Professional
yes
- Enterprise
yes
Make- Free
yes (Make AI Agents (beta), AI Toolkit, Maia, MCP server, AI Content Extractor and AI Web Search also included in the Free plan according to the pricing page; 'Make's AI Provider (all plans) or your own LLM key'; 1,000 credits per month; Make Code App not included)
- Core / Pro / Teams
yes (Make AI Agents (beta) and AI Toolkit in all plans: 'Make's AI Provider (all plans) or your own LLM key'; 10,000 credits per month in the base tier; Make Code App 2 credits per second)
- Enterprise
yes (as above; separate AWS environment; extended log storage)
- Free
Evidence
- HubSpot Breeze AI12 sources
- Make9 sources
- HubSpot Breeze AI
- HubSpot Data Processing Agreement (Last Modified 2026-09-16)DPA, retrieved 18 Oct 2026
- HubSpot Privacy PolicyPrivacy notice, retrieved 7 Oct 2026
- HubSpot Sub-Processors Page (Last Modified 2026-09-16)Sub-processor list, retrieved 18 Oct 2026
- HubSpot AI Cloud Infrastructure FAQ (updated 2026-07-21)Documentation, retrieved 18 Oct 2026
- Understand Agent Hub (updated 2026-10-01)Documentation, retrieved 7 Oct 2026
- HubSpot AI Model CardsTrust Center, retrieved 18 Oct 2026
- Understand HubSpot's AI model training (updated 2026-09-08)Documentation, retrieved 18 Oct 2026
- HubSpot CRM PricingPricing page, retrieved 7 Oct 2026
- HubSpot Product & Services Catalog (Legal Center)Pricing page / service description, retrieved 14 Oct 2026
- HubSpot Starter (product page)Pricing page, retrieved 14 Oct 2026
- HubSpot Customer Terms of Service (Last Modified 2026-09-16)Terms and conditions, retrieved 18 Oct 2026
- HubSpot Smart CRM PricingPricing page, retrieved 18 Oct 2026
Make- PricingPricing page, retrieved 18 Oct 2026
- Privacy Notice (as of 2026-07-20)Privacy notice, retrieved 8 Oct 2026
- SecurityTrust Center, retrieved 18 Oct 2026
- Terms and conditions (legal documents)Terms and conditions, retrieved 18 Oct 2026
- Make List of sub-processors (effective 2025-12-12)Sub-processor list, retrieved 14 Oct 2026
- Data Processing AgreementDPA, retrieved 18 Oct 2026
- Master Services Agreement for Make (March 2026)Terms and conditions, retrieved 18 Oct 2026
- AI providers and data zones in MakeHelp centre, retrieved 18 Oct 2026
- Make Enterprise by Celonis Trust CenterTrust Center, retrieved 18 Oct 2026
not documentedmeans: not publicly documented, not verifiable in any provider source. It does not mean “no”.
No guarantee of accuracy, not legal advice. Each entry is valid as of the date shown. Open points are listed on the detail pages.
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HubSpot Breeze AI compared with
Individual pages: HubSpot Breeze AI, Make. All tools in the category: Business software.