Pipedrive AI vs. Salesforce Einstein / Agentforce: data protection per plan

yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)

yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)

yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)

yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)

yes (on request)

yes (on request)

yes (on request)

yes (on request)

yes (on request)

yes (on request)

AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.

AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.

AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.

AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.

Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7). SPARC and Notices apply to the "Covered Services branded as Agentforce" without differentiating by edition; Salesforce Foundations is not named separately there (q7, q8).

Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).

Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).

Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).

Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).

Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).

Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.

Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.

Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.

Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.

Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.

Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.

Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.

Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.

Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.

Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.

• Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
• Anthropic, PBC, USA (AI features)
• OpenAI Ireland Limited, Ireland (AI features)
• AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
• Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
• Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
• feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list

• Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
• Anthropic, PBC, USA (AI features)
• OpenAI Ireland Limited, Ireland (AI features)
• AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
• Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
• Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
• feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list

• Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
• Anthropic, PBC, USA (AI features)
• OpenAI Ireland Limited, Ireland (AI features)
• AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
• Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
• Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
• feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list

• Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
• Anthropic, PBC, USA (AI features)
• OpenAI Ireland Limited, Ireland (AI features)
• AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
• Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
• Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
• feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list

• OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
• Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
• Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
• Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
• Bright Data Inc. (web search for generative AI, only if enabled by the customer)
• SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
• Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
• Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
• Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)

• OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
• Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
• Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
• Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
• Bright Data Inc. (web search for generative AI, only if enabled by the customer)
• SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
• Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
• Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
• Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)

• OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
• Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
• Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
• Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
• Bright Data Inc. (web search for generative AI, only if enabled by the customer)
• SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
• Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
• Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
• Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)

• OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
• Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
• Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
• Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
• Bright Data Inc. (web search for generative AI, only if enabled by the customer)
• SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
• Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
• Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
• Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)

• OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
• Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
• Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
• Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
• Bright Data Inc. (web search for generative AI, only if enabled by the customer)
• SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
• Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
• Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
• Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)

• OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
• Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
• Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
• Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
• Bright Data Inc. (web search for generative AI, only if enabled by the customer)
• SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
• Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
• Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
• Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)

EUR 14 per seat/month billed annually (EUR 168 per seat/year), EUR 24 per seat/month billed monthly; plus VAT. 14-day free trial.

EUR 39 per seat/month billed annually (EUR 468 per seat/year), EUR 49 per seat/month billed monthly; plus VAT.

EUR 59 per seat/month billed annually (EUR 708 per seat/year), EUR 79 per seat/month billed monthly; plus VAT.

EUR 79 per seat/month billed annually (EUR 948 per seat/year), EUR 99 per seat/month billed monthly; plus VAT.

USD 0 (Salesforce Foundations, incl. Agentforce Builder, Prompt Builder, Agentforce Coworker and others; as of 2026-10-14)

USD 500 per 100,000 Flex Credits (as of 2026-10-14; pricing page shows a USD/EUR converter, EUR 500 per 100k)

USD 2 per conversation; for customer-facing agents, cannot be used in the same org as Flex Credits (as of 2026-10-14)

USD 5 per user/month, requires Flex Credits (as of 2026-10-14)

USD 125 per user/month (Sales/Service/Field Service/Operations add-ons) or USD 150 per user/month (Industries add-ons), unlimited employee agent usage (as of 2026-10-14)

from USD 550 per user/month, includes Agentforce add-on and 2.75 million Flex Credits per org/year (as of 2026-10-14). Sales Cloud pricing page (as of 2026-10-18): Max USD 550 or EUR 550 per user/month, billed annually, no indication whether VAT is included (q9)

yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search)

yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search; plus automations and email sync without additional AI features)

yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search; additionally AI email creation, email summarisation and AI notifications)

yes (all AI features from Premium; additionally device history and audit log, sandbox)

yes

yes

yes

yes

yes

yes