Pipedrive AI
Pipedrive AI (incl. Pipedrive Nova)
Provider: Pipedrive OÜ · Based in: Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia · Provider website
- Plans
- 4
- Sources
- 9
- As of
- 18 Oct
As of 18 Oct 2026. Based on our research on this date and the process described in the methodology. No guarantee of accuracy, not legal advice. The provider’s current documents take precedence. Found an error? Report a correction.
Incomplete. 6 points could not be verified in any provider source (see open points). This does not mean the matter is unproblematic; it means we have not checked it.
At a glance
- Hosting
- EU option: all 4 plans
- Training on inputs
- no: all 4 plans
- DPA
- yes: all 4 plans
- Provider
- Pipedrive OÜ
- Based in
- Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia (contracting party for customers in the EU/EEA according to Terms section 14.1); group including Pipedrive Inc., New York, USA
Values from 4 plans, each listed with the plans it applies to. Details and evidence are in the plan table.
Compare Pipedrive AI
Compare with another toolCompared plan by plan with other tools in the category Business software:
Details per plan
Short values per plan. Click a feature to open the evidence and notes for all plans; sources with retrieval dates are under “Evidence”.
| Feature | LiteCompare Pipedrive AI Lite with another tool | GrowthCompare Pipedrive AI Growth with another tool | PremiumCompare Pipedrive AI Premium with another tool | UltimateCompare Pipedrive AI Ultimate with another tool |
|---|---|---|---|---|
| differs by plan | 14 EUR/user/mo… (further prices in the details) | 39 EUR/user/mo… (further prices in the details) | 59 EUR/user/mo… (further prices in the details) | 79 EUR/user/mo… (further prices in the details) |
| Details: Price | EUR 14 per seat/month billed annually (EUR 168 per seat/year), EUR 24 per seat/month billed monthly; plus VAT. 14-day free trial. | EUR 39 per seat/month billed annually (EUR 468 per seat/year), EUR 49 per seat/month billed monthly; plus VAT. | EUR 59 per seat/month billed annually (EUR 708 per seat/year), EUR 79 per seat/month billed monthly; plus VAT. | EUR 79 per seat/month billed annually (EUR 948 per seat/year), EUR 99 per seat/month billed monthly; plus VAT. |
| yes | yes | yes | yes | |
| Details: AI features included | yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search) | yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search; plus automations and email sync without additional AI features) | yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search; additionally AI email creation, email summarisation and AI notifications) | yes (all AI features from Premium; additionally device history and audit log, sandbox) |
| yes | yes | yes | yes | |
| Details: DPA | yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK) Provider’s DPA | yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK) Provider’s DPA | yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK) Provider’s DPA | yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK) Provider’s DPA |
| no | no | no | no | |
| Details: Training on inputs | AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described. | AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described. | AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described. | AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described. |
| DPA section 5.11: contents of closed… | DPA section 5.11: contents of closed… | DPA section 5.11: contents of closed… | DPA section 5.11: contents of closed… | |
| Details: Data retention | DPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented. | DPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented. | DPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented. | DPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented. |
| EU option | EU option | EU option | EU option | |
| Details: Hosting | Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated. | Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated. | Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated. | Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated. |
| list available | list available | list available | list available | |
| Details: Sub-processors |
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| 8 sources | 8 sources | 8 sources | 8 sources | |
| Details: Sources with retrieval date |
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Compare Pipedrive AI Lite with another tool
Price and scope
- differs by plan
- 14 EUR/user/mo… (further prices in the details)
EUR 14 per seat/month billed annually (EUR 168 per seat/year), EUR 24 per seat/month billed monthly; plus VAT. 14-day free trial.
- yes
yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search)
Contract and data use
- yes
yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)
Provider’s DPA- no
AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.
- DPA section 5.11: contents of closed…
- DPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented.
Hosting and sharing
- EU option
Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.
- list available
- Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
- Anthropic, PBC, USA (AI features)
- OpenAI Ireland Limited, Ireland (AI features)
- AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
- Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
- Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
- feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list
Evidence
- 8 sources
- Pricing (incl. plan comparison)Pricing page, retrieved 18 Oct 2026
- Data Processing Addendum (last updated 2 July 2026)DPA, retrieved 18 Oct 2026
- Sub-processors (current as of August 28, 2026)Sub-processor list, retrieved 18 Oct 2026
- Terms of Service (current as of September 16, 2026), section 3.11 AI FunctionalityTerms and conditions, retrieved 18 Oct 2026
- Privacy Notice (current as of July 2, 2026), section 4.8 How We Use AI and MLPrivacy notice, retrieved 18 Oct 2026
- Privacy and securitySecurity page, retrieved 18 Oct 2026
- Pipedrive AI: AI CRM (incl. FAQ on AI sub-processors and training)Product page, retrieved 18 Oct 2026
- Supplemental Terms (current as of 16 September 2026), section Pipedrive NovaTerms and conditions, retrieved 18 Oct 2026
not documentedmeans: not publicly documented, not verifiable in any provider source. It does not mean “no”.
Third-country transfers
DPA section 7.3: for customers in the EEA/UK, the transfer of personal data outside the EEA/UK is part of the processing; standard contractual clauses are incorporated into the DPA. Sub-processor list: AI providers AWS Inc., Anthropic, AssemblyAI and Recall.ai based in the USA (DPA + SCC module 3), intra-group transfers under an intra-group data transfer agreement. DPF List (2026-10-18): Pipedrive Inc. actively EU-US certified; the security page also names the EU-US Data Privacy Framework.
- Data Processing Addendum (last updated 2 July 2026) (DPA), retrieved 18 Oct 2026
- Sub-processors (current as of August 28, 2026) (Sub-processor list), retrieved 18 Oct 2026
- Privacy and security (Security page), retrieved 18 Oct 2026
- Data Privacy Framework List (search "Pipedrive") (Official register), retrieved 18 Oct 2026
Certifications (as stated by the provider)
Security page: Pipedrive complies with GDPR and adheres to SOC 2, SOC 3, the EU-US Data Privacy Framework, ISO/IEC 27001:2013 and its extension ISO 27701:2019. Reports and certificates are in the trust centre according to the footer (403 on retrieval). ISO 42001: not publicly documented.
- Privacy and security (Security page), retrieved 18 Oct 2026
AI Act
Functions: Pipedrive Nova (pre-call briefs, meeting recording and transcription, AI summaries and action items, deal health analysis, automatic CRM data extraction with user approval), AI report creation via text input, AI email creation and summarisation, AI notifications with deal prioritisation and next steps, AI app recommendations and marketplace search.
Provider’s statement: not publicly documented(the AI Act is not mentioned on the retrieved pages). Terms section 3.11: output may be inaccurate and must be reviewed independently before use; output must not be presented as solely human-generated. Privacy notice section 4.8: no fully automated decisions with legal or similarly significant effects (Art. 22 GDPR); labelling where interaction is exclusively with AI. Supplemental Terms (Nova): the customer is responsible for obtaining all meeting participants' consent to recording.
Classification (for review, not legal advice): To be reviewed: customer typically a deployer (Art. 3(4) AI Act) of the AI features built into Pipedrive. Which obligations apply depends on the specific use (e.g. transparency for AI-generated emails, meeting recordings). As a deployer, observe Art. 4 AI Act (AI literacy). Not legal advice.
- Sub-processors (current as of August 28, 2026) (Sub-processor list), retrieved 18 Oct 2026
- Terms of Service (current as of September 16, 2026), section 3.11 AI Functionality (Terms and conditions), retrieved 18 Oct 2026
- Privacy Notice (current as of July 2, 2026), section 4.8 How We Use AI and ML (Privacy notice), retrieved 18 Oct 2026
- Pipedrive AI: AI CRM (incl. FAQ on AI sub-processors and training) (Product page), retrieved 18 Oct 2026
- Supplemental Terms (current as of 16 September 2026), section Pipedrive Nova (Terms and conditions), retrieved 18 Oct 2026
Current notes 2026
Pipedrive Nova as built-in meeting intelligence in all plans (Supplemental Terms as of 16.09.2026); Nova Companion Desktop App with an optional "record everything" setting. Sub-processor list (as of 28.08.2026) with its own "AI" category, including Anthropic and OpenAI Ireland. Terms as of 16.09.2026 with DORA and EU Data Act addenda; new contracting entities for Australia and Canada from 06.07.2026.
Provider structure
The contracting party depends on the customer's domicile: EU/EEA Pipedrive OÜ (Estonia), USA Pipedrive Inc., UK Pipedrive UK, from 06.07.2026 also Australia and Canada with their own entities. Group companies in the USA, Estonia, UK, Ireland, Germany, Latvia, Portugal and the Czech Republic are listed as sub-processors.
Open points of the review
- Processing location (region) at the AI providers AWS, Anthropic, AssemblyAI and Recall.ai not stated; only country of incorporation USA.
- Under which conditions Pipedrive obtains permission to train its own models with customer data is not described, except for beta services (Terms section 3.9).
- Retention at the AI providers (zero data retention or similar) not documented.
- Trust centre with certificates and SOC reports not accessible on retrieval (403); certification details only from the security page.
- Provider statement on the AI Act not found.
- Nova usage limits per plan are referred to the pricing page by the Supplemental Terms but are not quantified there.
Frequently asked questions
Where does Pipedrive AI store data?
EU hosting selectable (plans: Lite, Growth, Premium, Ultimate). According to the provider, as of 18 Oct 2026.
Is there a DPA for Pipedrive AI?
yes in: Lite, Growth, Premium, Ultimate. According to the provider, as of 18 Oct 2026.
Does Pipedrive AI use inputs for AI training?
no in: Lite, Growth, Premium, Ultimate. According to the provider, as of 18 Oct 2026.
Where is the provider based?
Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia (contracting party for customers in the EU/EEA according to Terms section 14.1); group including Pipedrive Inc., New York, USA. According to the provider, as of 18 Oct 2026.
All sources
- 01Pricing (incl. plan comparison)Pricing page · retrieved 18 Oct 2026
- 02Data Processing Addendum (last updated 2 July 2026)DPA · retrieved 18 Oct 2026
- 03Sub-processors (current as of August 28, 2026)Sub-processor list · retrieved 18 Oct 2026
- 04Terms of Service (current as of September 16, 2026), section 3.11 AI FunctionalityTerms and conditions · retrieved 18 Oct 2026
- 05Privacy Notice (current as of July 2, 2026), section 4.8 How We Use AI and MLPrivacy notice · retrieved 18 Oct 2026
- 06Privacy and securitySecurity page · retrieved 18 Oct 2026
- 07Pipedrive AI: AI CRM (incl. FAQ on AI sub-processors and training)Product page · retrieved 18 Oct 2026
- 08Data Privacy Framework List (search "Pipedrive")Official register · retrieved 18 Oct 2026
- 09Supplemental Terms (current as of 16 September 2026), section Pipedrive NovaTerms and conditions · retrieved 18 Oct 2026
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Further reading
All tools in the category: Business software. Pipedrive AI has at least one plan with an EU hosting option; see also AI tools with an EU hosting option. Figures across all tools: Data report.