Pipedrive AI vs. Writer: data protection per plan
Pipedrive AI (4 plans) and Writer (2 plans) side by side: DPA, training on inputs, hosting and data retention per plan, based on the providers’ public documents. Without rating.
Last updated: (latest review date of the tools shown)
At a glance
Each value is listed with the plans it applies to. Pick a tier to see only plans of that tier; if plans are chosen in the plan comparison below, the table shows exactly those.
All plans: each value is listed with the plans it applies to.
| Feature | Pipedrive AI | Writer |
|---|---|---|
| Provider based in | Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia | WRITER Inc., 111 Maiden Lane, Fourth Floor, San Francisco, CA 94108, USA |
| Plans recorded | 4 | 2 |
| Hosting | EU option: all 4 plans | mixed: all 2 plans |
| Training on inputs | no: all 4 plans | no: all 2 plans |
| DPA | yes: all 4 plans | yes: all 2 plans |
| As of | 18 Oct 2026 | 18 Oct 2026 |
Plans compared
Comparing: Pipedrive AI Lite vs. Writer Starter
| Feature | Pipedrive AILite | WriterStarter |
|---|---|---|
| yes | yes | |
| Details: DPA available | yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK) Provider’s DPA | yes (Terms of Use, version 2026-06-05, apply to free, trial and paid versions except Enterprise: 'When you are acting on behalf of an organization when accessing our Services, our Data Processing Agreement (“DPA”) applies and is incorporated by reference into these Terms.') Provider’s DPA |
| no | no | |
| Details: Training on inputs | AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described. | Trust page: WRITER does not train its models on customer data, user inputs or outputs; the customer controls how its data is used. Privacy policy (applies to website visitors and individual accounts): no use of data provided when accessing or using the Services for training, including inputs and outputs. Terms of Use: 'We will not use your Materials to train our models.'; however, Materials may be used to provide, maintain and improve the Services and to develop other products. |
| differs by plan | EU option | mixed |
| Details: Data residency | Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated. | Sub-processor list (as of 2026-10-14): cloud and infrastructure providers with processing locations in the USA and partly the EU (AWS, Google Cloud, Daytona, Parasail, Turbopuffer, Recall.ai) or worldwide (Cloudflare). Whether customers can choose an EU region, and which data is stored where, is not described. Trust page: data is provisioned in an isolated production project; 'Managed, multi-cloud options, including dedicated private cloud deployment'. |
| list available | list available | |
| Details: List published |
|
|
| differs by plan | DPA section 5.11: contents of closed… | Trust page: 'zero data retention' approach |
| Details: Data retention | DPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented. | Trust page: 'zero data retention' approach; data is stored only for as long as needed to use the platform. Help centre 'Setting up data retention': automatic deletion schedules only 'on certain Enterprise plans'; the default is 'No automatic deletion', content is kept until users delete it manually. Terms of Use: after termination no obligation to retain; WRITER may delete Materials. DPA section 9: return or deletion of personal data upon the customer's written request, unless the law requires otherwise. |
| differs by plan | 14 EUR/user/mo… (further prices in the details) | not publicly documented |
| Details: Price | EUR 14 per seat/month billed annually (EUR 168 per seat/year), EUR 24 per seat/month billed monthly; plus VAT. 14-day free trial. | not publicly documented (the pricing page shows no price; according to the FAQ, monthly or annual billing per seat with fixed credit limits; 14-day free trial, no credit card required) |
| yes | yes | |
| Details: AI features included | yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search) | yes (WRITER Agent for chat and automation, up to 5 users, up to 5 Playbooks, up to 3 scheduled routines, 1 team personality profile, basic connectors; AI Studio with limited access) |
| 8 sources | 7 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- Pipedrive AI Liteyes
- Writer Starteryes
- Pipedrive AI Lite
yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)
Provider’s DPAWriter Starteryes (Terms of Use, version 2026-06-05, apply to free, trial and paid versions except Enterprise: 'When you are acting on behalf of an organization when accessing our Services, our Data Processing Agreement (“DPA”) applies and is incorporated by reference into these Terms.')
Provider’s DPA
Training
- Pipedrive AI Liteno
- Writer Starterno
- Pipedrive AI Lite
AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.
Writer StarterTrust page: WRITER does not train its models on customer data, user inputs or outputs; the customer controls how its data is used. Privacy policy (applies to website visitors and individual accounts): no use of data provided when accessing or using the Services for training, including inputs and outputs. Terms of Use: 'We will not use your Materials to train our models.'; however, Materials may be used to provide, maintain and improve the Services and to develop other products.
Hosting
- differs by plan
- Pipedrive AI LiteEU option
- Writer Startermixed
- Pipedrive AI Lite
Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.
Writer StarterSub-processor list (as of 2026-10-14): cloud and infrastructure providers with processing locations in the USA and partly the EU (AWS, Google Cloud, Daytona, Parasail, Turbopuffer, Recall.ai) or worldwide (Cloudflare). Whether customers can choose an EU region, and which data is stored where, is not described. Trust page: data is provisioned in an isolated production project; 'Managed, multi-cloud options, including dedicated private cloud deployment'.
Sub-processors
- Pipedrive AI Litelist available
- Writer Starterlist available
- Pipedrive AI Lite
- Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
- Anthropic, PBC, USA (AI features)
- OpenAI Ireland Limited, Ireland (AI features)
- AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
- Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
- Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
- feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list
Writer Starter- Amazon Web Services (cloud): USA, EU
- Google Cloud Platform (cloud): USA, EU
- Microsoft Azure (infrastructure): USA
- Baseten (infrastructure): USA
- Cloudflare (infrastructure): worldwide
- Daytona (infrastructure): USA, EU
- Elastic Cloud (infrastructure): USA
- OpenRouter (infrastructure): USA
- Parasail (infrastructure): USA, EU
- Turbopuffer (infrastructure): USA, EU
- Exa.ai (web search): USA
- Tavily (web search): USA
- Recall.ai (services and support): USA, EU
- Snowflake (data warehouse): USA
- Fullstory, Omni, Segment (analytics): USA
- Pylon (customer support): USA
- Sendgrid (email): USA
- Stripe (billing): USA
- Writer, Inc. group companies (services and support): worldwide
Retention
- differs by plan
- Pipedrive AI LiteDPA section 5.11: contents of closed…
- Writer StarterTrust page: 'zero data retention' approach
- Pipedrive AI LiteDPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented.Writer StarterTrust page: 'zero data retention' approach; data is stored only for as long as needed to use the platform. Help centre 'Setting up data retention': automatic deletion schedules only 'on certain Enterprise plans'; the default is 'No automatic deletion', content is kept until users delete it manually. Terms of Use: after termination no obligation to retain; WRITER may delete Materials. DPA section 9: return or deletion of personal data upon the customer's written request, unless the law requires otherwise.
Price
- differs by plan
- Pipedrive AI Lite14 EUR/user/mo… (further prices in the details)
- Writer Starternot publicly documented
- Pipedrive AI Lite
EUR 14 per seat/month billed annually (EUR 168 per seat/year), EUR 24 per seat/month billed monthly; plus VAT. 14-day free trial.
Writer Starternot publicly documented (the pricing page shows no price; according to the FAQ, monthly or annual billing per seat with fixed credit limits; 14-day free trial, no credit card required)
- Pipedrive AI Liteyes
- Writer Starteryes
- Pipedrive AI Lite
yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search)
Writer Starteryes (WRITER Agent for chat and automation, up to 5 users, up to 5 Playbooks, up to 3 scheduled routines, 1 team personality profile, basic connectors; AI Studio with limited access)
Evidence
- Pipedrive AI Lite8 sources
- Writer Starter7 sources
- Pipedrive AI Lite
- Pricing (incl. plan comparison)Pricing page, retrieved 18 Oct 2026
- Data Processing Addendum (last updated 2 July 2026)DPA, retrieved 18 Oct 2026
- Sub-processors (current as of August 28, 2026)Sub-processor list, retrieved 18 Oct 2026
- Terms of Service (current as of September 16, 2026), section 3.11 AI FunctionalityTerms and conditions, retrieved 18 Oct 2026
- Privacy Notice (current as of July 2, 2026), section 4.8 How We Use AI and MLPrivacy notice, retrieved 18 Oct 2026
- Privacy and securitySecurity page, retrieved 18 Oct 2026
- Pipedrive AI: AI CRM (incl. FAQ on AI sub-processors and training)Product page, retrieved 18 Oct 2026
- Supplemental Terms (current as of 16 September 2026), section Pipedrive NovaTerms and conditions, retrieved 18 Oct 2026
Writer Starter- Plans & PricingPricing page, retrieved 18 Oct 2026
- Security and trust at WRITERTrust Center, retrieved 18 Oct 2026
- Privacy Policy (Effective Date April 17, 2026)Privacy notice, retrieved 14 Oct 2026
- Subprocessors (Last Updated October 14, 2026)Sub-processor list, retrieved 18 Oct 2026
- Data Processing Agreement (as of 2025-12-04)DPA, retrieved 18 Oct 2026
- Terms of Use (Version June 5, 2026)Terms and conditions, retrieved 18 Oct 2026
- Setting up data retentionHelp centre, retrieved 18 Oct 2026
| Feature | Pipedrive AI | Writer |
|---|---|---|
| yesall 4 plans | yesall 2 plans | |
| Details: DPA available |
|
|
| noall 4 plans | noall 2 plans | |
| Details: Training on inputs |
|
|
| differs by tool | EU optionall 4 plans | mixedall 2 plans |
| Details: Data residency |
|
|
| list availableall 4 plans | list availableall 2 plans | |
| Details: List published |
|
|
| differs by tool | DPA section 5.11: contents of closed…all 4 plans | Trust page: 'zero data retention' approachall 2 plans |
| Details: Data retention |
|
|
| differs by tool |
|
|
| Details: Price |
|
|
| yesall 4 plans | yesall 2 plans | |
| Details: AI features included |
|
|
| 8 sources | 8 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- Pipedrive AIyesall 4 plans
- Writeryesall 2 plans
- Pipedrive AI
- Lite
yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)
Provider’s DPA - Growth
yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)
Provider’s DPA - Premium
yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)
Provider’s DPA - Ultimate
yes (Data Processing Addendum, last updated 2 July 2026, forms part of the Terms of Service and takes effect on their acceptance; EU standard contractual clauses incorporated for transfers outside the EEA/UK)
Provider’s DPA
Writer- Starter
yes (Terms of Use, version 2026-06-05, apply to free, trial and paid versions except Enterprise: 'When you are acting on behalf of an organization when accessing our Services, our Data Processing Agreement (“DPA”) applies and is incorporated by reference into these Terms.')
Provider’s DPA - Enterprise
yes (Platform Services Agreement, version 2026-08-05, section 5.4: the DPA 'is incorporated by reference into this Agreement'; according to the Terms of Use, the Platform Services Agreement governs Enterprise)
Provider’s DPA
- Lite
Training
- Pipedrive AInoall 4 plans
- Writernoall 2 plans
- Pipedrive AI
- Lite
AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.
- Growth
AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.
- Premium
AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.
- Ultimate
AI CRM page (FAQ): Pipedrive does not permit third parties to use client data to improve or train AI models, nor does it use client data to improve or train its own models without the customer's permission. Terms section 3.11: third parties are not permitted to use Client Data to improve or train their AI models. Exception for beta services (Terms section 3.9): for Beta Services with AI functionality, Pipedrive may use Client Data including Input and Output 'to train or refine such capabilities solely for the purpose of providing the Beta Services to you'. Under which other conditions permission for training is obtained is not described.
Writer- Starter
Trust page: WRITER does not train its models on customer data, user inputs or outputs; the customer controls how its data is used. Privacy policy (applies to website visitors and individual accounts): no use of data provided when accessing or using the Services for training, including inputs and outputs. Terms of Use: 'We will not use your Materials to train our models.'; however, Materials may be used to provide, maintain and improve the Services and to develop other products.
- Enterprise
Trust page: WRITER does not train its models on customer data, user inputs or outputs; the customer controls how its data is used. Privacy policy (applies to website visitors and individual accounts): no use of data provided when accessing or using the Services for training, including inputs and outputs. Platform Services Agreement 5.2: 'Writer will not use any Customer Materials to train its models.'; licence to Customer Materials only to provide and support the platform.
- Lite
Hosting
- differs by tool
- Pipedrive AIEU optionall 4 plans
- Writermixedall 2 plans
- Pipedrive AI
- Lite
Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.
- Growth
Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.
- Premium
Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.
- Ultimate
Sub-processors page (as of 28.08.2026): hosting in AWS regions including EU (Frankfurt) and EU (Dublin); new EU customers are primarily hosted in the EU data centre, deviations (e.g. due to IP mapping) are possible, support can confirm the actual location. AI sub-processors: Amazon Web Services, Inc. (USA), Anthropic, PBC (USA), AssemblyAI Inc. (USA) and Recall.ai (USA), each with standard contractual clauses module 3; OpenAI Ireland Limited (Ireland). The processing location at the AI providers is not stated.
Writer- Starter
Sub-processor list (as of 2026-10-14): cloud and infrastructure providers with processing locations in the USA and partly the EU (AWS, Google Cloud, Daytona, Parasail, Turbopuffer, Recall.ai) or worldwide (Cloudflare). Whether customers can choose an EU region, and which data is stored where, is not described. Trust page: data is provisioned in an isolated production project; 'Managed, multi-cloud options, including dedicated private cloud deployment'.
- Enterprise
Sub-processor list (as of 2026-10-14): cloud and infrastructure providers with processing locations in the USA and partly the EU (AWS, Google Cloud, Daytona, Parasail, Turbopuffer, Recall.ai) or worldwide (Cloudflare). Whether customers can choose an EU region, and which data is stored where, is not described. Trust page: data is provisioned in an isolated production project; 'Managed, multi-cloud options, including dedicated private cloud deployment'. Enterprise: according to the pricing page, fully managed platform deployment; choice of location not described.
- Lite
Sub-processors
- Pipedrive AIlist availableall 4 plans
- Writerlist availableall 2 plans
- Pipedrive AI
- Lite
- Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
- Anthropic, PBC, USA (AI features)
- OpenAI Ireland Limited, Ireland (AI features)
- AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
- Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
- Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
- feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list
- Growth
- Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
- Anthropic, PBC, USA (AI features)
- OpenAI Ireland Limited, Ireland (AI features)
- AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
- Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
- Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
- feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list
- Premium
- Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
- Anthropic, PBC, USA (AI features)
- OpenAI Ireland Limited, Ireland (AI features)
- AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
- Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
- Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
- feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list
- Ultimate
- Amazon Web Services, Inc., USA (hosting/CDN; additionally AI features and Nova meeting recordings)
- Anthropic, PBC, USA (AI features)
- OpenAI Ireland Limited, Ireland (AI features)
- AssemblyAI Inc., USA (meeting intelligence in Pipedrive Nova)
- Hyperdoc Inc. (Recall.ai), USA (meeting intelligence in Pipedrive Nova)
- Cloudflare, Inc., USA (CDN, security, DNS); Rackspace GmbH, Switzerland (AWS support)
- feature- and support-related sub-processors (including Twilio SendGrid, Bird, Surfe, Dealfront, Paragon, Tet, Intercom, Fullview, Loom, Zight, Amplify5) and Pipedrive group companies according to the list
Writer- Starter
- Amazon Web Services (cloud): USA, EU
- Google Cloud Platform (cloud): USA, EU
- Microsoft Azure (infrastructure): USA
- Baseten (infrastructure): USA
- Cloudflare (infrastructure): worldwide
- Daytona (infrastructure): USA, EU
- Elastic Cloud (infrastructure): USA
- OpenRouter (infrastructure): USA
- Parasail (infrastructure): USA, EU
- Turbopuffer (infrastructure): USA, EU
- Exa.ai (web search): USA
- Tavily (web search): USA
- Recall.ai (services and support): USA, EU
- Snowflake (data warehouse): USA
- Fullstory, Omni, Segment (analytics): USA
- Pylon (customer support): USA
- Sendgrid (email): USA
- Stripe (billing): USA
- Writer, Inc. group companies (services and support): worldwide
- Enterprise
- Amazon Web Services (cloud): USA, EU
- Google Cloud Platform (cloud): USA, EU
- Microsoft Azure (infrastructure): USA
- Baseten (infrastructure): USA
- Cloudflare (infrastructure): worldwide
- Daytona (infrastructure): USA, EU
- Elastic Cloud (infrastructure): USA
- OpenRouter (infrastructure): USA
- Parasail (infrastructure): USA, EU
- Turbopuffer (infrastructure): USA, EU
- Exa.ai (web search): USA
- Tavily (web search): USA
- Recall.ai (services and support): USA, EU
- Snowflake (data warehouse): USA
- Fullstory, Omni, Segment (analytics): USA
- Pylon (customer support): USA
- Sendgrid (email): USA
- Stripe (billing): USA
- Writer, Inc. group companies (services and support): worldwide
- Lite
Retention
- differs by tool
- Pipedrive AIDPA section 5.11: contents of closed…all 4 plans
- WriterTrust page: 'zero data retention' approachall 2 plans
- Pipedrive AI
- LiteDPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented.
- GrowthDPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented.
- PremiumDPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented.
- UltimateDPA section 5.11: contents of closed accounts are typically deleted within 180 days, closed trial accounts within 60 days, server backups typically kept for 90 days; Terms: earlier deletion on request within one month. Nova recordings, transcripts and summaries are Client Data (Supplemental Terms). Retention at the AI providers not publicly documented.
Writer- StarterTrust page: 'zero data retention' approach; data is stored only for as long as needed to use the platform. Help centre 'Setting up data retention': automatic deletion schedules only 'on certain Enterprise plans'; the default is 'No automatic deletion', content is kept until users delete it manually. Terms of Use: after termination no obligation to retain; WRITER may delete Materials. DPA section 9: return or deletion of personal data upon the customer's written request, unless the law requires otherwise.
- EnterpriseTrust page: 'zero data retention' approach. Help centre 'Setting up data retention' (on certain Enterprise plans): default 'No automatic deletion'; org admins can set deletion after 1, 3, 6 or 12 months for docs, outputs, uploaded files, chat sessions and WRITER Meet notes (Knowledge Graph files excluded). Platform Services Agreement section 9: Customer Materials can be exported for up to 30 days after the end of the contract upon written request, after which WRITER may delete them; upon written request, destruction within 90 days. DPA section 9: return or deletion of personal data at the customer's request.
Price
- differs by tool
- Pipedrive AI
- 14 EUR/user/mo… (further prices in the details)Lite
- 39 EUR/user/mo… (further prices in the details)Growth
- 59 EUR/user/mo… (further prices in the details)Premium
- 79 EUR/user/mo… (further prices in the details)Ultimate
- Writer
- not publicly documentedStarter
- customEnterprise
- Pipedrive AI
- Lite
EUR 14 per seat/month billed annually (EUR 168 per seat/year), EUR 24 per seat/month billed monthly; plus VAT. 14-day free trial.
- Growth
EUR 39 per seat/month billed annually (EUR 468 per seat/year), EUR 49 per seat/month billed monthly; plus VAT.
- Premium
EUR 59 per seat/month billed annually (EUR 708 per seat/year), EUR 79 per seat/month billed monthly; plus VAT.
- Ultimate
EUR 79 per seat/month billed annually (EUR 948 per seat/year), EUR 99 per seat/month billed monthly; plus VAT.
Writer- Starter
not publicly documented (the pricing page shows no price; according to the FAQ, monthly or annual billing per seat with fixed credit limits; 14-day free trial, no credit card required)
- Enterprise
Custom, contact sales (pricing page)
- Lite
- Pipedrive AIyesall 4 plans
- Writeryesall 2 plans
- Pipedrive AI
- Lite
yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search)
- Growth
yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search; plus automations and email sync without additional AI features)
- Premium
yes (Pipedrive Nova (pre-call briefs, call recording with summaries and transcripts, CRM data sync), AI-powered report creation, AI app recommendations and marketplace search; additionally AI email creation, email summarisation and AI notifications)
- Ultimate
yes (all AI features from Premium; additionally device history and audit log, sandbox)
Writer- Starter
yes (WRITER Agent for chat and automation, up to 5 users, up to 5 Playbooks, up to 3 scheduled routines, 1 team personality profile, basic connectors; AI Studio with limited access)
- Enterprise
yes (any number of users and teams, unlimited Playbooks, advanced orchestration, audit logs, SSO/SAML, SCIM, 'Works with preferred LLMs')
- Lite
Evidence
- Pipedrive AI8 sources
- Writer8 sources
- Pipedrive AI
- Pricing (incl. plan comparison)Pricing page, retrieved 18 Oct 2026
- Data Processing Addendum (last updated 2 July 2026)DPA, retrieved 18 Oct 2026
- Sub-processors (current as of August 28, 2026)Sub-processor list, retrieved 18 Oct 2026
- Terms of Service (current as of September 16, 2026), section 3.11 AI FunctionalityTerms and conditions, retrieved 18 Oct 2026
- Privacy Notice (current as of July 2, 2026), section 4.8 How We Use AI and MLPrivacy notice, retrieved 18 Oct 2026
- Privacy and securitySecurity page, retrieved 18 Oct 2026
- Pipedrive AI: AI CRM (incl. FAQ on AI sub-processors and training)Product page, retrieved 18 Oct 2026
- Supplemental Terms (current as of 16 September 2026), section Pipedrive NovaTerms and conditions, retrieved 18 Oct 2026
Writer- Plans & PricingPricing page, retrieved 18 Oct 2026
- Security and trust at WRITERTrust Center, retrieved 18 Oct 2026
- Privacy Policy (Effective Date April 17, 2026)Privacy notice, retrieved 14 Oct 2026
- Subprocessors (Last Updated October 14, 2026)Sub-processor list, retrieved 18 Oct 2026
- Data Processing Agreement (as of 2025-12-04)DPA, retrieved 18 Oct 2026
- Terms of Use (Version June 5, 2026)Terms and conditions, retrieved 18 Oct 2026
- Platform Services Agreement (Version August 5, 2026)Terms and conditions, retrieved 18 Oct 2026
- Setting up data retentionHelp centre, retrieved 18 Oct 2026
not documentedmeans: not publicly documented, not verifiable in any provider source. It does not mean “no”.
No guarantee of accuracy, not legal advice. Each entry is valid as of the date shown. Open points are listed on the detail pages.
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Individual pages: Pipedrive AI, Writer. All tools in the category: Business software.