Salesforce Einstein / Agentforce vs. SAP Joule: data protection per plan
Salesforce Einstein / Agentforce (6 plans) and SAP Joule (2 plans) side by side: DPA, training on inputs, hosting and data retention per plan, based on the providers’ public documents. Without rating.
Last updated: (latest review date of the tools shown)
At a glance
Each value is listed with the plans it applies to. Pick a tier to see only plans of that tier; if plans are chosen in the plan comparison below, the table shows exactly those.
All plans: each value is listed with the plans it applies to.
| Feature | Salesforce Einstein / Agentforce | SAP Joule |
|---|---|---|
| Provider based in | San Francisco, CA, USA | SAP SE, Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany |
| Plans recorded | 6 | 2 |
| Hosting | mixed: all 6 plans | EU option: all 2 plans |
| Training on inputs | no: all 6 plans | not documented: all 2 plans |
| DPA | yes: all 6 plans | yes: all 2 plans |
| As of | 18 Oct 2026 | 18 Oct 2026 |
Plans compared
Comparing: Salesforce Einstein / Agentforce Salesforce Foundations vs. SAP Joule Base AI
| Feature | Salesforce Einstein / AgentforceSalesforce Foundations (start Agentforce free of charge) | SAP JouleBase AI (included in every SAP cloud subscription) |
|---|---|---|
| yes | yes | |
| Details: DPA available | yes (on request) Provider’s DPA | yes (the SAP Trust Center lists the 'Data Processing Agreement for Cloud Services, SAP Support and SAP Services', including GERMAN v.11-2024 (DACH) and ENGLISH v.10-2024, as a PDF; content not read, PDF retrieval blocked by bot protection (403)) Provider’s DPA |
| differs by plan | no | not publicly documented |
| Details: Training on inputs | Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7). SPARC and Notices apply to the "Covered Services branded as Agentforce" without differentiating by edition; Salesforce Foundations is not named separately there (q7, q8). | Responsible AI FAQ: customer data 'can be used to improve existing AI features and functionalities of the SAP cloud service to which the customer has subscribed' (subject to the contract and DPA); use for new AI features only under the 'product development schedule'; customers 'can monitor in which SAP solutions their data might be used and opt out in the SAP for Me interface'. No sharing with LLM/image model providers for training. Joule documentation: conversation logs are stored only with the consent of the global account admin (Joule Booster); analysis to improve Joule only after anonymisation; special categories of personal data are not processed for this purpose. |
| differs by plan | mixed | EU option |
| Details: Data residency | Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others. | Joule documentation 'Data Centers Supported by Joule': data centres including Frankfurt (EU01 Converge Cloud, EU10 AWS, EU11 AWS 'EU access only', EU30 GCP) and Amsterdam (EU20 Microsoft Azure), each with 'Subprocessor Region' Europe; also USA, Brazil, UAE, India, Japan, Australia, Singapore. Joule can be consumed from a different data centre than the business application (cross consumption); according to SAP, assessing transfer restrictions is the customer's responsibility. Responsible AI page: with third-party foundation models, data are sent to the model provider for processing only and are not stored there; location of these model providers: not publicly documented. |
| list available | list available | |
| Details: List published |
|
|
| differs by plan | External LLM providers: Zero Data… | Joule documentation: interaction data |
| Details: Data retention | External LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days. | Joule documentation: interaction data (where log storage has been consented to) retained by default for one year or 365 days, changeable via support ticket; conversation history for users 7 days; a session ends after 24 hours or 8 hours of inactivity; on offboarding from Joule all interaction data are deleted, and when a user is deactivated their conversation logs are deleted. Responsible AI FAQ: after the end of the contract, remaining customer data are deleted unless retention is required by law; foundation model providers do not store data. |
| differs by plan | 0 USD | Included in the price of the SAP cloud… |
| Details: Price | USD 0 (Salesforce Foundations, incl. Agentforce Builder, Prompt Builder, Agentforce Coworker and others; as of 2026-10-14) | Included in the price of the SAP cloud subscription; no surcharge according to the pricing page (subscription prices not recorded) |
| yes | yes | |
| Details: AI features included | yes | yes (Joule Base and Embedded AI at no additional cost; 'no AI Units required'; availability varies by SAP solution) |
| 7 sources | 7 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- Salesforce Einstein / Agentforce Salesforce Foundationsyes
- SAP Joule Base AIyes
- SAP Joule Base AI
yes (the SAP Trust Center lists the 'Data Processing Agreement for Cloud Services, SAP Support and SAP Services', including GERMAN v.11-2024 (DACH) and ENGLISH v.10-2024, as a PDF; content not read, PDF retrieval blocked by bot protection (403))
Provider’s DPA
Training
- differs by plan
- Salesforce Einstein / Agentforce Salesforce Foundationsno
- SAP Joule Base AInot publicly documented
- Salesforce Einstein / Agentforce Salesforce Foundations
Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7). SPARC and Notices apply to the "Covered Services branded as Agentforce" without differentiating by edition; Salesforce Foundations is not named separately there (q7, q8).
SAP Joule Base AIResponsible AI FAQ: customer data 'can be used to improve existing AI features and functionalities of the SAP cloud service to which the customer has subscribed' (subject to the contract and DPA); use for new AI features only under the 'product development schedule'; customers 'can monitor in which SAP solutions their data might be used and opt out in the SAP for Me interface'. No sharing with LLM/image model providers for training. Joule documentation: conversation logs are stored only with the consent of the global account admin (Joule Booster); analysis to improve Joule only after anonymisation; special categories of personal data are not processed for this purpose.
Hosting
- differs by plan
- Salesforce Einstein / Agentforce Salesforce Foundationsmixed
- SAP Joule Base AIEU option
- Salesforce Einstein / Agentforce Salesforce Foundations
Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.
SAP Joule Base AIJoule documentation 'Data Centers Supported by Joule': data centres including Frankfurt (EU01 Converge Cloud, EU10 AWS, EU11 AWS 'EU access only', EU30 GCP) and Amsterdam (EU20 Microsoft Azure), each with 'Subprocessor Region' Europe; also USA, Brazil, UAE, India, Japan, Australia, Singapore. Joule can be consumed from a different data centre than the business application (cross consumption); according to SAP, assessing transfer restrictions is the customer's responsibility. Responsible AI page: with third-party foundation models, data are sent to the model provider for processing only and are not stored there; location of these model providers: not publicly documented.
Sub-processors
- Salesforce Einstein / Agentforce Salesforce Foundationslist available
- SAP Joule Base AIlist available
- Salesforce Einstein / Agentforce Salesforce Foundations
- OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
- Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
- Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
- Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
- Bright Data Inc. (web search for generative AI, only if enabled by the customer)
- SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
- Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
- Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
- Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)
SAP Joule Base AI- Infrastructure according to the Joule data centre table: Amazon Web Services, Microsoft Azure, Google Cloud Platform, Converge Cloud (depending on the selected data centre)
Retention
- differs by plan
- Salesforce Einstein / Agentforce Salesforce FoundationsExternal LLM providers: Zero Data…
- SAP Joule Base AIJoule documentation: interaction data
- Salesforce Einstein / Agentforce Salesforce FoundationsExternal LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days.SAP Joule Base AIJoule documentation: interaction data (where log storage has been consented to) retained by default for one year or 365 days, changeable via support ticket; conversation history for users 7 days; a session ends after 24 hours or 8 hours of inactivity; on offboarding from Joule all interaction data are deleted, and when a user is deactivated their conversation logs are deleted. Responsible AI FAQ: after the end of the contract, remaining customer data are deleted unless retention is required by law; foundation model providers do not store data.
Price
- differs by plan
- Salesforce Einstein / Agentforce Salesforce Foundations0 USD
- SAP Joule Base AIIncluded in the price of the SAP cloud…
- Salesforce Einstein / Agentforce Salesforce Foundations
USD 0 (Salesforce Foundations, incl. Agentforce Builder, Prompt Builder, Agentforce Coworker and others; as of 2026-10-14)
SAP Joule Base AIIncluded in the price of the SAP cloud subscription; no surcharge according to the pricing page (subscription prices not recorded)
- Salesforce Einstein / Agentforce Salesforce Foundationsyes
- SAP Joule Base AIyes
- Salesforce Einstein / Agentforce Salesforce Foundations
yes
SAP Joule Base AIyes (Joule Base and Embedded AI at no additional cost; 'no AI Units required'; availability varies by SAP solution)
Evidence
- Salesforce Einstein / Agentforce Salesforce Foundations7 sources
- SAP Joule Base AI7 sources
- Salesforce Einstein / Agentforce Salesforce Foundations
- Trusted AI / Einstein Trust LayerTrust Center, retrieved 18 Oct 2026
- Salesforce Infrastructure and Sub-processors (Published 2026-10-02)Sub-processor list, retrieved 18 Oct 2026
- Salesforce Data Processing Addendum (Revision August 2026)DPA, retrieved 14 Oct 2026
- Agentforce PricingPricing page, retrieved 18 Oct 2026
- Trust and Compliance DocumentationDocumentation, retrieved 18 Oct 2026
- Einstein Platform Notices and License Information (Published 2026-05-22)Documentation, retrieved 18 Oct 2026
- Einstein Platform Security, Privacy and Architecture (Published 2026-07-24)Documentation, retrieved 18 Oct 2026
SAP Joule Base AI- SAP Business AI packages and pricingPricing page, retrieved 18 Oct 2026
- Responsible AITrust Center, retrieved 18 Oct 2026
- SAP Privacy Statement (Effective 2026-10-01)Privacy notice, retrieved 8 Oct 2026
- Data Centers Supported by JouleProduct documentation, retrieved 18 Oct 2026
- Joule – Data Protection and PrivacyProduct documentation, retrieved 18 Oct 2026
- Data Processing Agreements | SAP Trust CenterDPA, retrieved 18 Oct 2026
- Data Protection and Privacy | SAP Trust CenterTrust Center, retrieved 18 Oct 2026
| Feature | Salesforce Einstein / Agentforce | SAP Joule |
|---|---|---|
| yesall 6 plans | yesall 2 plans | |
| Details: DPA available |
|
|
| differs by tool | noall 6 plans | not publicly documentedall 2 plans |
| Details: Training on inputs |
|
|
| differs by tool | mixedall 6 plans | EU optionall 2 plans |
| Details: Data residency |
|
|
| list availableall 6 plans | list availableall 2 plans | |
| Details: List published |
|
|
| differs by tool | External LLM providers: Zero Data…all 6 plans | Joule documentation: interaction dataall 2 plans |
| Details: Data retention |
|
|
| differs by tool |
|
|
| Details: Price |
|
|
| yesall 6 plans | yesall 2 plans | |
| Details: AI features included |
|
|
| 8 sources | 7 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- Salesforce Einstein / Agentforceyesall 6 plans
- SAP Jouleyesall 2 plans
- Salesforce Einstein / Agentforce
- Salesforce Foundations (start Agentforce free of charge)
yes (on request)
Provider’s DPA - Flex Credits (consumption-based)
yes (on request)
Provider’s DPA - Conversations (per conversation)
yes (on request)
Provider’s DPA - Agentforce User License
yes (on request)
Provider’s DPA - Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)
yes (on request)
Provider’s DPA - Agentforce Max Editions (Sales/Service/Industries)
yes (on request)
Provider’s DPA
SAP Joule- Base AI (included in every SAP cloud subscription)
yes (the SAP Trust Center lists the 'Data Processing Agreement for Cloud Services, SAP Support and SAP Services', including GERMAN v.11-2024 (DACH) and ENGLISH v.10-2024, as a PDF; content not read, PDF retrieval blocked by bot protection (403))
Provider’s DPA - Premium AI (AI Units)
yes (the SAP Trust Center lists the 'Data Processing Agreement for Cloud Services, SAP Support and SAP Services', including GERMAN v.11-2024 (DACH) and ENGLISH v.10-2024, as a PDF; content not read, PDF retrieval blocked by bot protection (403))
Provider’s DPA
- Salesforce Foundations (start Agentforce free of charge)
Training
- differs by tool
- Salesforce Einstein / Agentforcenoall 6 plans
- SAP Joulenot publicly documentedall 2 plans
- Salesforce Einstein / Agentforce
- Salesforce Foundations (start Agentforce free of charge)
Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7). SPARC and Notices apply to the "Covered Services branded as Agentforce" without differentiating by edition; Salesforce Foundations is not named separately there (q7, q8).
- Flex Credits (consumption-based)
Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).
- Conversations (per conversation)
Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).
- Agentforce User License
Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).
- Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)
Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).
- Agentforce Max Editions (Sales/Service/Industries)
Documentation does not differentiate by plan. Trust Layer: "prompts and generated responses are never stored or used to train the underlying third-party large language models" (Zero Data Retention). Einstein Platform Notices (Published 2026-05-22, q7): OpenAI, Azure, Google and Anthropic (via AWS) "have contracted to not otherwise retain or use Customer Data sent to the model" (apart from automated safety classification). Use by Salesforce itself: the Einstein Platform SPARC (Published 2026-07-24, q8) permits the use of customer data "on an aggregate basis for purposes such as research, marketing, analysis, and benchmarking, and other purposes reasonably required to develop, deliver, and provide ongoing innovation to the Covered Services", without personally identifiable data; the documentation contains no express statement on training Salesforce's own models. For Einstein Conversation Insights, Salesforce employees may review customer data "for the purposes of improving and training the product" (q7).
SAP Joule- Base AI (included in every SAP cloud subscription)
Responsible AI FAQ: customer data 'can be used to improve existing AI features and functionalities of the SAP cloud service to which the customer has subscribed' (subject to the contract and DPA); use for new AI features only under the 'product development schedule'; customers 'can monitor in which SAP solutions their data might be used and opt out in the SAP for Me interface'. No sharing with LLM/image model providers for training. Joule documentation: conversation logs are stored only with the consent of the global account admin (Joule Booster); analysis to improve Joule only after anonymisation; special categories of personal data are not processed for this purpose.
- Premium AI (AI Units)
Responsible AI FAQ: customer data 'can be used to improve existing AI features and functionalities of the SAP cloud service to which the customer has subscribed' (subject to the contract and DPA); use for new AI features only under the 'product development schedule'; customers 'can monitor in which SAP solutions their data might be used and opt out in the SAP for Me interface'. No sharing with LLM/image model providers for training. Joule documentation: conversation logs are stored only with the consent of the global account admin (Joule Booster); analysis to improve Joule only after anonymisation; special categories of personal data are not processed for this purpose.
- Salesforce Foundations (start Agentforce free of charge)
Hosting
- differs by tool
- Salesforce Einstein / Agentforcemixedall 6 plans
- SAP JouleEU optionall 2 plans
- Salesforce Einstein / Agentforce
- Salesforce Foundations (start Agentforce free of charge)
Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.
- Flex Credits (consumption-based)
Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.
- Conversations (per conversation)
Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.
- Agentforce User License
Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.
- Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)
Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.
- Agentforce Max Editions (Sales/Service/Industries)
Infrastructure-and-Sub-processors documentation (Published 2026-10-02): Einstein Generative AI Services process at OpenAI in the USA (failover rerouting to Azure, priority to the org region), at Azure OpenAI in several regions incl. the EU (e.g. France, Germany, Sweden), at Google/AWS in the nearest disclosed region (e.g. Germany, Netherlands; failover via US endpoints); batch processing via Azure OpenAI uses global endpoints without geo-routing. According to a footnote, Agentforce Coworker only in certain regions (e.g. USA, Netherlands or Germany, France, Italy, Sweden). Org hosting on Hyperforce/AWS in selectable regions incl. Germany, France, Ireland and others.
SAP Joule- Base AI (included in every SAP cloud subscription)
Joule documentation 'Data Centers Supported by Joule': data centres including Frankfurt (EU01 Converge Cloud, EU10 AWS, EU11 AWS 'EU access only', EU30 GCP) and Amsterdam (EU20 Microsoft Azure), each with 'Subprocessor Region' Europe; also USA, Brazil, UAE, India, Japan, Australia, Singapore. Joule can be consumed from a different data centre than the business application (cross consumption); according to SAP, assessing transfer restrictions is the customer's responsibility. Responsible AI page: with third-party foundation models, data are sent to the model provider for processing only and are not stored there; location of these model providers: not publicly documented.
- Premium AI (AI Units)
Joule documentation 'Data Centers Supported by Joule': data centres including Frankfurt (EU01 Converge Cloud, EU10 AWS, EU11 AWS 'EU access only', EU30 GCP) and Amsterdam (EU20 Microsoft Azure), each with 'Subprocessor Region' Europe; also USA, Brazil, UAE, India, Japan, Australia, Singapore. Joule can be consumed from a different data centre than the business application (cross consumption); according to SAP, assessing transfer restrictions is the customer's responsibility. Responsible AI page: with third-party foundation models, data are sent to the model provider for processing only and are not stored there; location of these model providers: not publicly documented.
- Salesforce Foundations (start Agentforce free of charge)
Sub-processors
- Salesforce Einstein / Agentforcelist availableall 6 plans
- SAP Joulelist availableall 2 plans
- Salesforce Einstein / Agentforce
- Salesforce Foundations (start Agentforce free of charge)
- OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
- Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
- Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
- Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
- Bright Data Inc. (web search for generative AI, only if enabled by the customer)
- SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
- Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
- Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
- Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)
- Flex Credits (consumption-based)
- OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
- Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
- Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
- Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
- Bright Data Inc. (web search for generative AI, only if enabled by the customer)
- SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
- Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
- Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
- Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)
- Conversations (per conversation)
- OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
- Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
- Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
- Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
- Bright Data Inc. (web search for generative AI, only if enabled by the customer)
- SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
- Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
- Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
- Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)
- Agentforce User License
- OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
- Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
- Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
- Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
- Bright Data Inc. (web search for generative AI, only if enabled by the customer)
- SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
- Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
- Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
- Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)
- Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)
- OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
- Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
- Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
- Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
- Bright Data Inc. (web search for generative AI, only if enabled by the customer)
- SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
- Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
- Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
- Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)
- Agentforce Max Editions (Sales/Service/Industries)
- OpenAI, L.L.C. (generative AI, USA; on failover rerouting to an Azure endpoint)
- Microsoft Corporation (Microsoft Azure / Azure OpenAI; regions incl. USA, Switzerland, France, Germany, Sweden, UK and others)
- Google LLC (generative AI; "disclosed region closest to Customer's Salesforce Org", e.g. Germany, Netherlands; failover via Google endpoint in the USA)
- Amazon Web Services, Inc. (hosting and generative AI provider, including Anthropic models via AWS according to the Notices q7; Agentforce Speech: AWS Polly/Transcribe)
- Bright Data Inc. (web search for generative AI, only if enabled by the customer)
- SuSea, Inc. (dba You.com; web search for generative AI, only if enabled by the customer)
- Temporal Technologies Inc. (orchestration of background workflows; incl. USA, Germany, UK)
- Eleven Labs Inc. (text-to-speech/speech-to-text, Agentforce Speech Foundations)
- Deepgram, Inc. (speech-to-text, Agentforce Speech Foundations; also self-hosted on AWS)
SAP Joule- Base AI (included in every SAP cloud subscription)
- Infrastructure according to the Joule data centre table: Amazon Web Services, Microsoft Azure, Google Cloud Platform, Converge Cloud (depending on the selected data centre)
- Premium AI (AI Units)
- Infrastructure according to the Joule data centre table: Amazon Web Services, Microsoft Azure, Google Cloud Platform, Converge Cloud (depending on the selected data centre)
- Salesforce Foundations (start Agentforce free of charge)
Retention
- differs by tool
- Salesforce Einstein / AgentforceExternal LLM providers: Zero Data…all 6 plans
- SAP JouleJoule documentation: interaction dataall 2 plans
- Salesforce Einstein / Agentforce
- Salesforce Foundations (start Agentforce free of charge)External LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days.
- Flex Credits (consumption-based)External LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days.
- Conversations (per conversation)External LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days.
- Agentforce User LicenseExternal LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days.
- Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)External LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days.
- Agentforce Max Editions (Sales/Service/Industries)External LLM providers: Zero Data Retention according to the Trust page; according to the Notices, no retention or use beyond automated safety classification (q7). After the end of the contract (SPARC, q8): return on request within 30 days; customer data may then remain in inactive status for up to 120 days and is subsequently overwritten or deleted within 120 days.
SAP Joule- Base AI (included in every SAP cloud subscription)Joule documentation: interaction data (where log storage has been consented to) retained by default for one year or 365 days, changeable via support ticket; conversation history for users 7 days; a session ends after 24 hours or 8 hours of inactivity; on offboarding from Joule all interaction data are deleted, and when a user is deactivated their conversation logs are deleted. Responsible AI FAQ: after the end of the contract, remaining customer data are deleted unless retention is required by law; foundation model providers do not store data.
- Premium AI (AI Units)Joule documentation: interaction data (where log storage has been consented to) retained by default for one year or 365 days, changeable via support ticket; conversation history for users 7 days; a session ends after 24 hours or 8 hours of inactivity; on offboarding from Joule all interaction data are deleted, and when a user is deactivated their conversation logs are deleted. Responsible AI FAQ: after the end of the contract, remaining customer data are deleted unless retention is required by law; foundation model providers do not store data.
Price
- differs by tool
- Salesforce Einstein / Agentforce
- 0 USDSalesforce Foundations (start Agentforce free of charge)
- 500 USDFlex Credits (consumption-based)
- 2 USDConversations (per conversation)
- 5 USD/user/moAgentforce User License
- 125 USD/user/mo… (further prices in the details)Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)
- from 550 USD/user/moAgentforce Max Editions (Sales/Service/Industries)
- SAP Joule
- Included in the price of the SAP cloud…Base AI (included in every SAP cloud subscription)
- AI surcharge: AI Units as a shared…Premium AI (AI Units)
- Salesforce Einstein / Agentforce
- Salesforce Foundations (start Agentforce free of charge)
USD 0 (Salesforce Foundations, incl. Agentforce Builder, Prompt Builder, Agentforce Coworker and others; as of 2026-10-14)
- Flex Credits (consumption-based)
USD 500 per 100,000 Flex Credits (as of 2026-10-14; pricing page shows a USD/EUR converter, EUR 500 per 100k)
- Conversations (per conversation)
USD 2 per conversation; for customer-facing agents, cannot be used in the same org as Flex Credits (as of 2026-10-14)
- Agentforce User License
USD 5 per user/month, requires Flex Credits (as of 2026-10-14)
- Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)
USD 125 per user/month (Sales/Service/Field Service/Operations add-ons) or USD 150 per user/month (Industries add-ons), unlimited employee agent usage (as of 2026-10-14)
- Agentforce Max Editions (Sales/Service/Industries)
from USD 550 per user/month, includes Agentforce add-on and 2.75 million Flex Credits per org/year (as of 2026-10-14). Sales Cloud pricing page (as of 2026-10-18): Max USD 550 or EUR 550 per user/month, billed annually, no indication whether VAT is included (q9)
SAP Joule- Base AI (included in every SAP cloud subscription)
Included in the price of the SAP cloud subscription; no surcharge according to the pricing page (subscription prices not recorded)
- Premium AI (AI Units)
AI surcharge: AI Units as a shared consumption currency (SKU 8019164), purchased annually, expire after 12 months; price per AI Unit: not publicly documented (price list via sales); Custom-built AI (Joule Studio) free of charge in operation until the end of 2026 (pricing page)
- Salesforce Foundations (start Agentforce free of charge)
- Salesforce Einstein / Agentforceyesall 6 plans
- SAP Jouleyesall 2 plans
- Salesforce Einstein / Agentforce
- Salesforce Foundations (start Agentforce free of charge)
yes
- Flex Credits (consumption-based)
yes
- Conversations (per conversation)
yes
- Agentforce User License
yes
- Agentforce Add-ons (Sales, Service, Field Service, Operations / Industries)
yes
- Agentforce Max Editions (Sales/Service/Industries)
yes
SAP Joule- Base AI (included in every SAP cloud subscription)
yes (Joule Base and Embedded AI at no additional cost; 'no AI Units required'; availability varies by SAP solution)
- Premium AI (AI Units)
yes (agents and extended AI services based on consumption; SAP-delivered agents 0.02 AI Units per agent action; Joule for Consultants 35 AI Units per user per month)
- Salesforce Foundations (start Agentforce free of charge)
Evidence
- Salesforce Einstein / Agentforce8 sources
- SAP Joule7 sources
- Salesforce Einstein / Agentforce
- Trusted AI / Einstein Trust LayerTrust Center, retrieved 18 Oct 2026
- Salesforce Infrastructure and Sub-processors (Published 2026-10-02)Sub-processor list, retrieved 18 Oct 2026
- Salesforce Data Processing Addendum (Revision August 2026)DPA, retrieved 14 Oct 2026
- Agentforce PricingPricing page, retrieved 18 Oct 2026
- Trust and Compliance DocumentationDocumentation, retrieved 18 Oct 2026
- Einstein Platform Notices and License Information (Published 2026-05-22)Documentation, retrieved 18 Oct 2026
- Einstein Platform Security, Privacy and Architecture (Published 2026-07-24)Documentation, retrieved 18 Oct 2026
- Sales Cloud PricingPricing page, retrieved 18 Oct 2026
SAP Joule- SAP Business AI packages and pricingPricing page, retrieved 18 Oct 2026
- Responsible AITrust Center, retrieved 18 Oct 2026
- SAP Privacy Statement (Effective 2026-10-01)Privacy notice, retrieved 8 Oct 2026
- Data Centers Supported by JouleProduct documentation, retrieved 18 Oct 2026
- Joule – Data Protection and PrivacyProduct documentation, retrieved 18 Oct 2026
- Data Processing Agreements | SAP Trust CenterDPA, retrieved 18 Oct 2026
- Data Protection and Privacy | SAP Trust CenterTrust Center, retrieved 18 Oct 2026
not documentedmeans: not publicly documented, not verifiable in any provider source. It does not mean “no”.
No guarantee of accuracy, not legal advice. Each entry is valid as of the date shown. Open points are listed on the detail pages.
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Individual pages: Salesforce Einstein / Agentforce, SAP Joule. All tools in the category: Business software.