Adobe Firefly vs. Synthesia: data protection per plan
Adobe Firefly (4 plans) and Synthesia (4 plans) side by side: DPA, training on inputs, hosting and data retention per plan, based on the providers’ public documents. Without rating.
Last updated: (latest review date of the tools shown)
At a glance
Each value is listed with the plans it applies to. Pick a tier to see only plans of that tier; if plans are chosen in the plan comparison below, the table shows exactly those.
All plans: each value is listed with the plans it applies to.
| Feature | Adobe Firefly | Synthesia |
|---|---|---|
| Provider based in | Adobe Inc., USA | Synthesia Ltd, 20 Triton Street, Regent's Place, 3rd Floor, London NW1 3BF, United Kingdom |
| Plans recorded | 4 | 4 |
| Hosting | mixed: all 4 plans | mixed: all 4 plans |
| Training on inputs | opt-out available: Firefly Free, Firefly Standard / Pro / Pro Plus / Premiumno: Firefly Pro / Pro Plus / Premium for Teams, Firefly Services / Firefly Enterprise / Creative Cloud for enterprise | no: all 4 plans |
| DPA | not documented: Firefly Free, Firefly Standard / Pro / Pro Plus / Premium, Firefly Pro / Pro Plus / Premium for Teamsyes: Firefly Services / Firefly Enterprise / Creative Cloud for enterprise | yes: all 4 plans |
| As of | 18 Oct 2026 | 18 Oct 2026 |
Plans compared
Comparing: Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams vs. Synthesia Starter
| Feature | Adobe FireflyFirefly Pro / Pro Plus / Premium for Teams (business profile) | SynthesiaStarter |
|---|---|---|
| differs by plan | not publicly documented | yes |
| Details: DPA available | not publicly documented (the page on EU data transfers offers a DPA only "If you are an Adobe business customer (with Enterprise Licensing)"; individual and team plans are not mentioned there) | yes (Customer Terms: Data Processing Addendum 'hereby incorporated by reference'; additionally a pre-signed PDF version as of 2026-07-22 for countersignature by email to dpasubmission@synthesia.io; no differentiation by plan) Provider’s DPA |
| no | no | |
| Details: Training on inputs | Help Center: users of a business account (team, company or school account) are 'automatically opted out of content analysis for product improvement'; no toggle visible. Generative models are not trained on customer content. Sub-processor list (as of 2026-09-28): 'Customer content is not used to train Adobe AI models or partner generative AI models.' Gen AI approach page: customer data and content 'are not, and will not be, used to train generative AI models'. | AI Governance Practices: Synthesia does not use customer data (inputs and outputs) for pre-training its AI components; fine-tuning with customer data only on the customer's written instruction. Privacy Policy (effective 2026-10-01): usage information and feedback are processed to improve the platform and models; for avatar creation, facial/voice data (biometric data) are processed with consent, among other things to create the avatar and to fine-tune the model. DPA clause 2.2: no processing 'for any purpose other than providing the Services to Customer'; under clause 3.1, sub-processors must agree equivalent restrictions on use. Explicit exclusion of training in the sub-processor list only in the OpenAI entry. Documentation does not differentiate by plan. |
| mixed | mixed | |
| Details: Data residency | See Firefly Free. | Security Practices: customer data is currently stored in the EU in AWS data centres in Ireland; operational backups in Ireland, secondary backups in the AWS Frankfurt region. EU-US transfer within AWS based on the SCCs of the AWS DPA; transfer impact assessment at security.synthesia.io/documents. The sub-processor list additionally names providers in the USA, Japan and Singapore. Documentation does not differentiate by plan. |
| list available | list available | |
| Details: List published |
|
|
| differs by plan | Privacy policy: data of active accounts… | Security Practices: deletion of customer… |
| Details: Data retention | Privacy policy: data of active accounts is stored for the duration of use, otherwise until there is no longer a business purpose; contract and transaction records for 10 years after the last interaction. Not documented specifically for Firefly prompts/outputs (the Gen AI approach page, retrieved 2026-10-18, contains no information either). | Security Practices: deletion of customer data on request within up to 90 days; without a request, automatic deletion within 90 days after account termination; export of videos up to 90 days after the end of the contract; residual copies may remain in backups for a limited period. Daily database backups for at least three months. Security-relevant logs up to 4 years. DPA clause 7.2: after termination of the Services, destruction of all personal data after 90 days unless the customer has requested their return beforehand. Customer Terms: export may be limited by the plan and by the retention settings enabled by the customer. |
| differs by plan | Pricing page DE | several tiers |
| Details: Price | Pricing page DE (excl. VAT, per licence, annual subscription paid monthly): Pro for Teams 18.48 EUR/month (4,000 credits), Pro Plus for Teams 46.21 EUR (10,000), Premium for Teams 184.86 EUR (50,000). According to the Help Center (as of 2026-10-07), credits are not shared between users (shared credits only for certain ETLA customers). As of 2026-10-14. | Pricing page in browser (retrieved from Germany, EUR): EUR 19 per month with monthly billing (1,250 credits/month); EUR 12 per month with annual billing (15,000 credits/year); learner seat EUR 29 monthly or EUR 25 with annual billing. Server-side version in USD: USD 29 or USD 18 per month, learner seat USD 29 or USD 25. No indication whether VAT is included. |
| yes | yes | |
| Details: AI features included | yes | yes (1,250 credits/month according to the pricing page) |
| 8 sources | 8 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- differs by plan
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teamsnot publicly documented
- Synthesia Starteryes
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams
not publicly documented (the page on EU data transfers offers a DPA only "If you are an Adobe business customer (with Enterprise Licensing)"; individual and team plans are not mentioned there)
Synthesia Starteryes (Customer Terms: Data Processing Addendum 'hereby incorporated by reference'; additionally a pre-signed PDF version as of 2026-07-22 for countersignature by email to dpasubmission@synthesia.io; no differentiation by plan)
Provider’s DPA
Training
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teamsno
- Synthesia Starterno
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams
Help Center: users of a business account (team, company or school account) are 'automatically opted out of content analysis for product improvement'; no toggle visible. Generative models are not trained on customer content. Sub-processor list (as of 2026-09-28): 'Customer content is not used to train Adobe AI models or partner generative AI models.' Gen AI approach page: customer data and content 'are not, and will not be, used to train generative AI models'.
Synthesia StarterAI Governance Practices: Synthesia does not use customer data (inputs and outputs) for pre-training its AI components; fine-tuning with customer data only on the customer's written instruction. Privacy Policy (effective 2026-10-01): usage information and feedback are processed to improve the platform and models; for avatar creation, facial/voice data (biometric data) are processed with consent, among other things to create the avatar and to fine-tune the model. DPA clause 2.2: no processing 'for any purpose other than providing the Services to Customer'; under clause 3.1, sub-processors must agree equivalent restrictions on use. Explicit exclusion of training in the sub-processor list only in the OpenAI entry. Documentation does not differentiate by plan.
Hosting
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teamsmixed
- Synthesia Startermixed
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams
See Firefly Free.
Synthesia StarterSecurity Practices: customer data is currently stored in the EU in AWS data centres in Ireland; operational backups in Ireland, secondary backups in the AWS Frankfurt region. EU-US transfer within AWS based on the SCCs of the AWS DPA; transfer impact assessment at security.synthesia.io/documents. The sub-processor list additionally names providers in the USA, Japan and Singapore. Documentation does not differentiate by plan.
Sub-processors
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teamslist available
- Synthesia Starterlist available
- Synthesia Starter
- Amazon Web Services EMEA SARL (Luxembourg): hosting, storage, computing power, hosted AI models
- MongoDB Limited (Ireland): production data
- Mux Inc. (USA): video delivery
- StackOne Technologies Ltd (UK): third-party integrations
- Modal Labs, Inc. (USA): computing power for video processing
- ClickHouse, Inc. (USA): analytics for sessions
- Script processing: Google Cloud EMEA (Ireland), IBM United Kingdom, CoeFont (Japan), WellSaid Labs (USA), Microsoft Ireland, Eleven Labs Inc. (USA), DeepL SE (Germany), OpenAI OpCo (USA), Cinder Technologies (USA), Anthropic PBC (USA), Cartesia AI (USA), Exa Labs (USA; web search)
- Asset processing: UAB ConvertAPI (Lithuania), Canva Austria GmbH (Austria; pre-processing for Custom Avatars), Runway AI (USA), Features & Labels (USA), AssemblyAI (USA), LiveKit (USA), ai-coustics GmbH (Germany), BFL GmbH (Germany), BytePlus Pte. Ltd. (Singapore; hosted AI models)
- Other: Intercom R&D Unlimited Company (Ireland), Datadog, Inc. (USA)
- Group companies: Synthesia Inc. (USA), Synthesia B.V. (Netherlands), Synthesia GmbH (Germany), Synthesia ApS (Denmark)
Retention
- differs by plan
- Adobe Firefly Firefly Pro / Pro Plus / Premium for TeamsPrivacy policy: data of active accounts…
- Synthesia StarterSecurity Practices: deletion of customer…
- Adobe Firefly Firefly Pro / Pro Plus / Premium for TeamsPrivacy policy: data of active accounts is stored for the duration of use, otherwise until there is no longer a business purpose; contract and transaction records for 10 years after the last interaction. Not documented specifically for Firefly prompts/outputs (the Gen AI approach page, retrieved 2026-10-18, contains no information either).Synthesia StarterSecurity Practices: deletion of customer data on request within up to 90 days; without a request, automatic deletion within 90 days after account termination; export of videos up to 90 days after the end of the contract; residual copies may remain in backups for a limited period. Daily database backups for at least three months. Security-relevant logs up to 4 years. DPA clause 7.2: after termination of the Services, destruction of all personal data after 90 days unless the customer has requested their return beforehand. Customer Terms: export may be limited by the plan and by the retention settings enabled by the customer.
Price
- differs by plan
- Adobe Firefly Firefly Pro / Pro Plus / Premium for TeamsPricing page DE
- Synthesia Starterseveral tiers
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams
Pricing page DE (excl. VAT, per licence, annual subscription paid monthly): Pro for Teams 18.48 EUR/month (4,000 credits), Pro Plus for Teams 46.21 EUR (10,000), Premium for Teams 184.86 EUR (50,000). According to the Help Center (as of 2026-10-07), credits are not shared between users (shared credits only for certain ETLA customers). As of 2026-10-14.
Synthesia StarterPricing page in browser (retrieved from Germany, EUR): EUR 19 per month with monthly billing (1,250 credits/month); EUR 12 per month with annual billing (15,000 credits/year); learner seat EUR 29 monthly or EUR 25 with annual billing. Server-side version in USD: USD 29 or USD 18 per month, learner seat USD 29 or USD 25. No indication whether VAT is included.
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teamsyes
- Synthesia Starteryes
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams
yes
Synthesia Starteryes (1,250 credits/month according to the pricing page)
Evidence
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams8 sources
- Synthesia Starter8 sources
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams
- Adobe Firefly FAQDocumentation, retrieved 7 Oct 2026
- Content analysis FAQ for Creative Cloud and Document CloudDocumentation, retrieved 7 Oct 2026
- Generative credits FAQ (Teams/Enterprise, Pooling)Documentation, retrieved 7 Oct 2026
- Adobe Privacy Policy (as of 2025-10-24)Privacy notice, retrieved 14 Oct 2026
- Adobe Firefly plans and pricing (DE) (German)Pricing page, retrieved 18 Oct 2026
- Adobe Sub-Processors (as of 2026-09-28)Sub-processor list, retrieved 14 Oct 2026
- Cross-border data transfers (EU)Privacy documentation, retrieved 18 Oct 2026
- Adobe Firefly: Approach to generative AIDocumentation, retrieved 18 Oct 2026
Synthesia Starter- Pricing (rendered in browser, monthly/annual; EUR when retrieved from Germany, USD in the server-side version)Pricing page, retrieved 18 Oct 2026
- Security Practices (as of 2026-02-03)Trust Center, retrieved 18 Oct 2026
- Data Processing Addendum (PDF as of 2026-07-22, incorporated via Customer Terms)DPA, retrieved 18 Oct 2026
- Subprocessors (as of 2026-10-08)Sub-processor list, retrieved 18 Oct 2026
- Privacy Policy (effective 2026-10-01)Privacy notice, retrieved 14 Oct 2026
- Customer Terms of Service (effective 2026-07-20)Terms and conditions, retrieved 18 Oct 2026
- AI Governance Practices (published September 2024)AI governance, retrieved 14 Oct 2026
- Synthesia Trust Center (Vanta; ISO certificates viewable, SOC 2 and TIA via Request access)Trust Center, retrieved 18 Oct 2026
| Feature | Adobe Firefly | Synthesia |
|---|---|---|
| differs by tool |
| yesall 4 plans |
| Details: DPA available |
|
|
| differs by tool |
| noall 4 plans |
| Details: Training on inputs |
|
|
| mixedall 4 plans | mixedall 4 plans | |
| Details: Data residency |
|
|
| list availableall 4 plans | list availableall 4 plans | |
| Details: List published |
|
|
| differs by tool | Privacy policy: data of active accounts…all 4 plans | Security Practices: deletion of customer…all 4 plans |
| Details: Data retention |
|
|
| differs by tool |
|
|
| Details: Price |
|
|
| yesall 4 plans | yesall 4 plans | |
| Details: AI features included |
|
|
| 9 sources | 8 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- differs by tool
- Adobe Firefly
- not publicly documentedFirefly Free (personal account), Firefly Standard / Pro / Pro Plus / Premium (individual plans), Firefly Pro / Pro Plus / Premium for Teams (business profile)
- yesFirefly Services / Firefly Enterprise / Creative Cloud for enterprise
- Synthesiayesall 4 plans
- Adobe Firefly
- Firefly Free (personal account)
not publicly documented (the page on EU data transfers offers a DPA only "If you are an Adobe business customer (with Enterprise Licensing)"; individual and team plans are not mentioned there)
- Firefly Standard / Pro / Pro Plus / Premium (individual plans)
not publicly documented (the page on EU data transfers offers a DPA only "If you are an Adobe business customer (with Enterprise Licensing)"; individual and team plans are not mentioned there)
- Firefly Pro / Pro Plus / Premium for Teams (business profile)
not publicly documented (the page on EU data transfers offers a DPA only "If you are an Adobe business customer (with Enterprise Licensing)"; individual and team plans are not mentioned there)
- Firefly Services / Firefly Enterprise / Creative Cloud for enterprise
yes (on request, for business customers with Enterprise Licensing; DPA portal dpa.adobe.com only after signing in with an Adobe ID)
Provider’s DPA
Synthesia- Basic (free of charge)
yes (Customer Terms: Data Processing Addendum 'hereby incorporated by reference'; additionally a pre-signed PDF version as of 2026-07-22 for countersignature by email to dpasubmission@synthesia.io; no differentiation by plan)
Provider’s DPA - Starter
yes (Customer Terms: Data Processing Addendum 'hereby incorporated by reference'; additionally a pre-signed PDF version as of 2026-07-22 for countersignature by email to dpasubmission@synthesia.io; no differentiation by plan)
Provider’s DPA - Pro
yes (Customer Terms: Data Processing Addendum 'hereby incorporated by reference'; additionally a pre-signed PDF version as of 2026-07-22 for countersignature by email to dpasubmission@synthesia.io; no differentiation by plan)
Provider’s DPA - Enterprise
yes (Customer Terms: Data Processing Addendum 'hereby incorporated by reference'; additionally a pre-signed PDF version as of 2026-07-22 for countersignature by email to dpasubmission@synthesia.io; no differentiation by plan)
Provider’s DPA
- Firefly Free (personal account)
Training
- differs by tool
- Adobe Firefly
- opt-out availableFirefly Free (personal account), Firefly Standard / Pro / Pro Plus / Premium (individual plans)
- noFirefly Pro / Pro Plus / Premium for Teams (business profile), Firefly Services / Firefly Enterprise / Creative Cloud for enterprise
- Synthesianoall 4 plans
- Adobe Firefly
- Firefly Free (personal account)
Generative AI: 'We do not analyze your content to train generative AI models, unless you choose to submit content to the Adobe Stock marketplace.' For product improvement (content analysis, not generative models), personal accounts can switch off the analysis in the account ('turn off content analysis for product improvement'). Sub-processor list (as of 2026-09-28): 'Customer content is not used to train Adobe AI models or partner generative AI models.' Gen AI approach page: customer data and content 'are not, and will not be, used to train generative AI models'.
- Firefly Standard / Pro / Pro Plus / Premium (individual plans)
As for Free: no training of generative models on customer content; content analysis for product improvement can be switched off for personal accounts. FAQ: 'No, we don't train on any Creative Cloud subscribers' personal content.' Sub-processor list (as of 2026-09-28): 'Customer content is not used to train Adobe AI models or partner generative AI models.' Gen AI approach page: customer data and content 'are not, and will not be, used to train generative AI models'.
- Firefly Pro / Pro Plus / Premium for Teams (business profile)
Help Center: users of a business account (team, company or school account) are 'automatically opted out of content analysis for product improvement'; no toggle visible. Generative models are not trained on customer content. Sub-processor list (as of 2026-09-28): 'Customer content is not used to train Adobe AI models or partner generative AI models.' Gen AI approach page: customer data and content 'are not, and will not be, used to train generative AI models'.
- Firefly Services / Firefly Enterprise / Creative Cloud for enterprise
According to the Help Center, business/enterprise profiles are automatically excluded from content analysis for product improvement; no training of generative models on customer content (see above). Sub-processor list (as of 2026-09-28): 'Customer content is not used to train Adobe AI models or partner generative AI models.' Gen AI approach page: customer data and content 'are not, and will not be, used to train generative AI models'. Pricing page: company-specific subscriptions with Firefly Custom Models and IP indemnification for selected outputs.
Synthesia- Basic (free of charge)
AI Governance Practices: Synthesia does not use customer data (inputs and outputs) for pre-training its AI components; fine-tuning with customer data only on the customer's written instruction. Privacy Policy (effective 2026-10-01): usage information and feedback are processed to improve the platform and models; for avatar creation, facial/voice data (biometric data) are processed with consent, among other things to create the avatar and to fine-tune the model. DPA clause 2.2: no processing 'for any purpose other than providing the Services to Customer'; under clause 3.1, sub-processors must agree equivalent restrictions on use. Explicit exclusion of training in the sub-processor list only in the OpenAI entry. Documentation does not differentiate by plan.
- Starter
AI Governance Practices: Synthesia does not use customer data (inputs and outputs) for pre-training its AI components; fine-tuning with customer data only on the customer's written instruction. Privacy Policy (effective 2026-10-01): usage information and feedback are processed to improve the platform and models; for avatar creation, facial/voice data (biometric data) are processed with consent, among other things to create the avatar and to fine-tune the model. DPA clause 2.2: no processing 'for any purpose other than providing the Services to Customer'; under clause 3.1, sub-processors must agree equivalent restrictions on use. Explicit exclusion of training in the sub-processor list only in the OpenAI entry. Documentation does not differentiate by plan.
- Pro
AI Governance Practices: Synthesia does not use customer data (inputs and outputs) for pre-training its AI components; fine-tuning with customer data only on the customer's written instruction. Privacy Policy (effective 2026-10-01): usage information and feedback are processed to improve the platform and models; for avatar creation, facial/voice data (biometric data) are processed with consent, among other things to create the avatar and to fine-tune the model. DPA clause 2.2: no processing 'for any purpose other than providing the Services to Customer'; under clause 3.1, sub-processors must agree equivalent restrictions on use. Explicit exclusion of training in the sub-processor list only in the OpenAI entry. Documentation does not differentiate by plan.
- Enterprise
AI Governance Practices: Synthesia does not use customer data (inputs and outputs) for pre-training its AI components; fine-tuning with customer data only on the customer's written instruction. Privacy Policy (effective 2026-10-01): usage information and feedback are processed to improve the platform and models; for avatar creation, facial/voice data (biometric data) are processed with consent, among other things to create the avatar and to fine-tune the model. DPA clause 2.2: no processing 'for any purpose other than providing the Services to Customer'; under clause 3.1, sub-processors must agree equivalent restrictions on use. Explicit exclusion of training in the sub-processor list only in the OpenAI entry. Documentation does not differentiate by plan.
- Firefly Free (personal account)
Hosting
- Adobe Fireflymixedall 4 plans
- Synthesiamixedall 4 plans
- Adobe Firefly
- Firefly Free (personal account)
Privacy policy: 'The main locations where we process your personal information are the US and India.' Page on EU data transfers (2026-10-18): "The primary locations where Adobe handles and oversees your personal data are the US, Ireland, and India"; it does not describe an EU storage option, and the Gen AI approach page does not state any processing locations. Sub-processor list (as of 2026-09-28): hosting via AWS (US, EU, Australia, Singapore, Japan, India) and Microsoft Azure (US, EU, UK, Canada, India, Australia). Firefly partner models run in the US, the EU, the UK, Germany, Singapore, Malaysia, Indonesia and Saudi Arabia. A selectable EU data residency for Firefly is not documented.
- Firefly Standard / Pro / Pro Plus / Premium (individual plans)
See Firefly Free.
- Firefly Pro / Pro Plus / Premium for Teams (business profile)
See Firefly Free.
- Firefly Services / Firefly Enterprise / Creative Cloud for enterprise
See Firefly Free.
Synthesia- Basic (free of charge)
Security Practices: customer data is currently stored in the EU in AWS data centres in Ireland; operational backups in Ireland, secondary backups in the AWS Frankfurt region. EU-US transfer within AWS based on the SCCs of the AWS DPA; transfer impact assessment at security.synthesia.io/documents. The sub-processor list additionally names providers in the USA, Japan and Singapore. Documentation does not differentiate by plan.
- Starter
Security Practices: customer data is currently stored in the EU in AWS data centres in Ireland; operational backups in Ireland, secondary backups in the AWS Frankfurt region. EU-US transfer within AWS based on the SCCs of the AWS DPA; transfer impact assessment at security.synthesia.io/documents. The sub-processor list additionally names providers in the USA, Japan and Singapore. Documentation does not differentiate by plan.
- Pro
Security Practices: customer data is currently stored in the EU in AWS data centres in Ireland; operational backups in Ireland, secondary backups in the AWS Frankfurt region. EU-US transfer within AWS based on the SCCs of the AWS DPA; transfer impact assessment at security.synthesia.io/documents. The sub-processor list additionally names providers in the USA, Japan and Singapore. Documentation does not differentiate by plan.
- Enterprise
Security Practices: customer data is currently stored in the EU in AWS data centres in Ireland; operational backups in Ireland, secondary backups in the AWS Frankfurt region. EU-US transfer within AWS based on the SCCs of the AWS DPA; transfer impact assessment at security.synthesia.io/documents. The sub-processor list additionally names providers in the USA, Japan and Singapore. Documentation does not differentiate by plan.
- Firefly Free (personal account)
Sub-processors
- Adobe Fireflylist availableall 4 plans
- Synthesialist availableall 4 plans
- Adobe Firefly
- Firefly Free (personal account)
- Amazon Web Services (hosting; US, EU, AU, SG, JP, IN)
- Microsoft Azure (hosting; US, EU, UK, CA, IN, AU)
- Akamai, Cloudflare, Fastly (CDN)
- Firefly model partners: OpenAI (US, EU), Google (Gemini/Veo; US), Black Forest Labs (Flux; DE, US), Luma AI (US), Runway (US), ElevenLabs (UK, US), Topaz Labs (US), Kuaishou (Kling; Singapore), Features and Labels/fal.ai (SG, US, MY), BytePlus (Seedance; SG, MY, ID), Humain (Saudi Arabia)
- others as per the list (Okta, Splunk, CrowdStrike, New Relic, among others)
- Firefly Standard / Pro / Pro Plus / Premium (individual plans)
- see Firefly Free
- Firefly Pro / Pro Plus / Premium for Teams (business profile)
- see Firefly Free
- Firefly Services / Firefly Enterprise / Creative Cloud for enterprise
- see Firefly Free
Synthesia- Basic (free of charge)
- Amazon Web Services EMEA SARL (Luxembourg): hosting, storage, computing power, hosted AI models
- MongoDB Limited (Ireland): production data
- Mux Inc. (USA): video delivery
- StackOne Technologies Ltd (UK): third-party integrations
- Modal Labs, Inc. (USA): computing power for video processing
- ClickHouse, Inc. (USA): analytics for sessions
- Script processing: Google Cloud EMEA (Ireland), IBM United Kingdom, CoeFont (Japan), WellSaid Labs (USA), Microsoft Ireland, Eleven Labs Inc. (USA), DeepL SE (Germany), OpenAI OpCo (USA), Cinder Technologies (USA), Anthropic PBC (USA), Cartesia AI (USA), Exa Labs (USA; web search)
- Asset processing: UAB ConvertAPI (Lithuania), Canva Austria GmbH (Austria; pre-processing for Custom Avatars), Runway AI (USA), Features & Labels (USA), AssemblyAI (USA), LiveKit (USA), ai-coustics GmbH (Germany), BFL GmbH (Germany), BytePlus Pte. Ltd. (Singapore; hosted AI models)
- Other: Intercom R&D Unlimited Company (Ireland), Datadog, Inc. (USA)
- Group companies: Synthesia Inc. (USA), Synthesia B.V. (Netherlands), Synthesia GmbH (Germany), Synthesia ApS (Denmark)
- Starter
- Amazon Web Services EMEA SARL (Luxembourg): hosting, storage, computing power, hosted AI models
- MongoDB Limited (Ireland): production data
- Mux Inc. (USA): video delivery
- StackOne Technologies Ltd (UK): third-party integrations
- Modal Labs, Inc. (USA): computing power for video processing
- ClickHouse, Inc. (USA): analytics for sessions
- Script processing: Google Cloud EMEA (Ireland), IBM United Kingdom, CoeFont (Japan), WellSaid Labs (USA), Microsoft Ireland, Eleven Labs Inc. (USA), DeepL SE (Germany), OpenAI OpCo (USA), Cinder Technologies (USA), Anthropic PBC (USA), Cartesia AI (USA), Exa Labs (USA; web search)
- Asset processing: UAB ConvertAPI (Lithuania), Canva Austria GmbH (Austria; pre-processing for Custom Avatars), Runway AI (USA), Features & Labels (USA), AssemblyAI (USA), LiveKit (USA), ai-coustics GmbH (Germany), BFL GmbH (Germany), BytePlus Pte. Ltd. (Singapore; hosted AI models)
- Other: Intercom R&D Unlimited Company (Ireland), Datadog, Inc. (USA)
- Group companies: Synthesia Inc. (USA), Synthesia B.V. (Netherlands), Synthesia GmbH (Germany), Synthesia ApS (Denmark)
- Pro
- Amazon Web Services EMEA SARL (Luxembourg): hosting, storage, computing power, hosted AI models
- MongoDB Limited (Ireland): production data
- Mux Inc. (USA): video delivery
- StackOne Technologies Ltd (UK): third-party integrations
- Modal Labs, Inc. (USA): computing power for video processing
- ClickHouse, Inc. (USA): analytics for sessions
- Script processing: Google Cloud EMEA (Ireland), IBM United Kingdom, CoeFont (Japan), WellSaid Labs (USA), Microsoft Ireland, Eleven Labs Inc. (USA), DeepL SE (Germany), OpenAI OpCo (USA), Cinder Technologies (USA), Anthropic PBC (USA), Cartesia AI (USA), Exa Labs (USA; web search)
- Asset processing: UAB ConvertAPI (Lithuania), Canva Austria GmbH (Austria; pre-processing for Custom Avatars), Runway AI (USA), Features & Labels (USA), AssemblyAI (USA), LiveKit (USA), ai-coustics GmbH (Germany), BFL GmbH (Germany), BytePlus Pte. Ltd. (Singapore; hosted AI models)
- Other: Intercom R&D Unlimited Company (Ireland), Datadog, Inc. (USA)
- Group companies: Synthesia Inc. (USA), Synthesia B.V. (Netherlands), Synthesia GmbH (Germany), Synthesia ApS (Denmark)
- Enterprise
- Amazon Web Services EMEA SARL (Luxembourg): hosting, storage, computing power, hosted AI models
- MongoDB Limited (Ireland): production data
- Mux Inc. (USA): video delivery
- StackOne Technologies Ltd (UK): third-party integrations
- Modal Labs, Inc. (USA): computing power for video processing
- ClickHouse, Inc. (USA): analytics for sessions
- Script processing: Google Cloud EMEA (Ireland), IBM United Kingdom, CoeFont (Japan), WellSaid Labs (USA), Microsoft Ireland, Eleven Labs Inc. (USA), DeepL SE (Germany), OpenAI OpCo (USA), Cinder Technologies (USA), Anthropic PBC (USA), Cartesia AI (USA), Exa Labs (USA; web search)
- Asset processing: UAB ConvertAPI (Lithuania), Canva Austria GmbH (Austria; pre-processing for Custom Avatars), Runway AI (USA), Features & Labels (USA), AssemblyAI (USA), LiveKit (USA), ai-coustics GmbH (Germany), BFL GmbH (Germany), BytePlus Pte. Ltd. (Singapore; hosted AI models)
- Other: Intercom R&D Unlimited Company (Ireland), Datadog, Inc. (USA)
- Group companies: Synthesia Inc. (USA), Synthesia B.V. (Netherlands), Synthesia GmbH (Germany), Synthesia ApS (Denmark)
- Firefly Free (personal account)
Retention
- differs by tool
- Adobe FireflyPrivacy policy: data of active accounts…all 4 plans
- SynthesiaSecurity Practices: deletion of customer…all 4 plans
- Adobe Firefly
- Firefly Free (personal account)Privacy policy: data of active accounts is stored for the duration of use, otherwise until there is no longer a business purpose; contract and transaction records for 10 years after the last interaction. Not documented specifically for Firefly prompts/outputs (the Gen AI approach page, retrieved 2026-10-18, contains no information either).
- Firefly Standard / Pro / Pro Plus / Premium (individual plans)Privacy policy: data of active accounts is stored for the duration of use, otherwise until there is no longer a business purpose; contract and transaction records for 10 years after the last interaction. Not documented specifically for Firefly prompts/outputs (the Gen AI approach page, retrieved 2026-10-18, contains no information either).
- Firefly Pro / Pro Plus / Premium for Teams (business profile)Privacy policy: data of active accounts is stored for the duration of use, otherwise until there is no longer a business purpose; contract and transaction records for 10 years after the last interaction. Not documented specifically for Firefly prompts/outputs (the Gen AI approach page, retrieved 2026-10-18, contains no information either).
- Firefly Services / Firefly Enterprise / Creative Cloud for enterprisePrivacy policy: data of active accounts is stored for the duration of use, otherwise until there is no longer a business purpose; contract and transaction records for 10 years after the last interaction. Not documented specifically for Firefly prompts/outputs (the Gen AI approach page, retrieved 2026-10-18, contains no information either).
Synthesia- Basic (free of charge)Security Practices: deletion of customer data on request within up to 90 days; without a request, automatic deletion within 90 days after account termination; export of videos up to 90 days after the end of the contract; residual copies may remain in backups for a limited period. Daily database backups for at least three months. Security-relevant logs up to 4 years. DPA clause 7.2: after termination of the Services, destruction of all personal data after 90 days unless the customer has requested their return beforehand. Customer Terms: export may be limited by the plan and by the retention settings enabled by the customer.
- StarterSecurity Practices: deletion of customer data on request within up to 90 days; without a request, automatic deletion within 90 days after account termination; export of videos up to 90 days after the end of the contract; residual copies may remain in backups for a limited period. Daily database backups for at least three months. Security-relevant logs up to 4 years. DPA clause 7.2: after termination of the Services, destruction of all personal data after 90 days unless the customer has requested their return beforehand. Customer Terms: export may be limited by the plan and by the retention settings enabled by the customer.
- ProSecurity Practices: deletion of customer data on request within up to 90 days; without a request, automatic deletion within 90 days after account termination; export of videos up to 90 days after the end of the contract; residual copies may remain in backups for a limited period. Daily database backups for at least three months. Security-relevant logs up to 4 years. DPA clause 7.2: after termination of the Services, destruction of all personal data after 90 days unless the customer has requested their return beforehand. Customer Terms: export may be limited by the plan and by the retention settings enabled by the customer.
- EnterpriseSecurity Practices: deletion of customer data on request within up to 90 days; without a request, automatic deletion within 90 days after account termination; export of videos up to 90 days after the end of the contract; residual copies may remain in backups for a limited period. Daily database backups for at least three months. Security-relevant logs up to 4 years. DPA clause 7.2: after termination of the Services, destruction of all personal data after 90 days unless the customer has requested their return beforehand. Customer Terms: export may be limited by the plan and by the retention settings enabled by the customer.
Price
- differs by tool
- Adobe Firefly
- Firefly Free: free of chargeFirefly Free (personal account)
- several tiersFirefly Standard / Pro / Pro Plus / Premium (individual plans)
- Pricing page DEFirefly Pro / Pro Plus / Premium for Teams (business profile)
- not publicly documentedFirefly Services / Firefly Enterprise / Creative Cloud for enterprise
- Synthesia
- 0 EUR/moBasic (free of charge)
- several tiersStarter
- 79 EUR/mo… (further prices in the details)Pro
- customEnterprise
- Adobe Firefly
- Firefly Free (personal account)
Firefly Free: free of charge; daily generations (image, video, audio) with limits that reset daily; no number stated (pricing page DE, as of 2026-10-14)
- Firefly Standard / Pro / Pro Plus / Premium (individual plans)
Pricing page DE (monthly subscription, incl. VAT): Standard 10.98 EUR/month (2,000 credits), Pro 21.99 EUR (4,000), Pro Plus 54.99 EUR regular price (10,000; promotion 38.47 EUR in the first year if subscribed by 21 October, year not stated), Premium 219.98 EUR regular price (50,000; promotion 153.90 EUR). Unlimited standard image generation on paid plans. As of 2026-10-14.
- Firefly Pro / Pro Plus / Premium for Teams (business profile)
Pricing page DE (excl. VAT, per licence, annual subscription paid monthly): Pro for Teams 18.48 EUR/month (4,000 credits), Pro Plus for Teams 46.21 EUR (10,000), Premium for Teams 184.86 EUR (50,000). According to the Help Center (as of 2026-10-07), credits are not shared between users (shared credits only for certain ETLA customers). As of 2026-10-14.
- Firefly Services / Firefly Enterprise / Creative Cloud for enterprise
not publicly documented (pricing page DE, as of 2026-10-18: no Enterprise price; for enterprise-specific subscriptions only a reference to Firefly Custom Models and IP indemnification)
Synthesia- Basic (free of charge)
EUR 0 or USD 0 per month (pricing page; no indication whether VAT is included)
- Starter
Pricing page in browser (retrieved from Germany, EUR): EUR 19 per month with monthly billing (1,250 credits/month); EUR 12 per month with annual billing (15,000 credits/year); learner seat EUR 29 monthly or EUR 25 with annual billing. Server-side version in USD: USD 29 or USD 18 per month, learner seat USD 29 or USD 25. No indication whether VAT is included.
- Pro
Pricing page in browser (retrieved from Germany, EUR): EUR 79 per month with monthly billing (6,000 credits/month); EUR 49 per month with annual billing (72,000 credits/year); higher credit tiers up to EUR 600/month (monthly) or EUR 372/month (annual). Server-side version in USD: USD 89 or USD 64 per month, tiers up to USD 676/month. No indication whether VAT is included.
- Enterprise
Custom (pricing page: 'Custom', 'tailored pricing'; FAQ: 'Enterprise pricing is custom')
- Firefly Free (personal account)
- Adobe Fireflyyesall 4 plans
- Synthesiayesall 4 plans
- Adobe Firefly
- Firefly Free (personal account)
yes
- Firefly Standard / Pro / Pro Plus / Premium (individual plans)
yes
- Firefly Pro / Pro Plus / Premium for Teams (business profile)
yes
- Firefly Services / Firefly Enterprise / Creative Cloud for enterprise
yes
Synthesia- Basic (free of charge)
yes (500 credits/month, videos with watermark according to the pricing page)
- Starter
yes (1,250 credits/month according to the pricing page)
- Pro
yes (6,000 credits/month according to the pricing page)
- Enterprise
yes
- Firefly Free (personal account)
Evidence
- Adobe Firefly9 sources
- Synthesia8 sources
- Adobe Firefly
- Adobe Firefly FAQDocumentation, retrieved 7 Oct 2026
- Content analysis FAQ for Creative Cloud and Document CloudDocumentation, retrieved 7 Oct 2026
- Generative credits FAQDocumentation, retrieved 7 Oct 2026
- Generative credits FAQ (Teams/Enterprise, Pooling)Documentation, retrieved 7 Oct 2026
- Adobe Privacy Policy (as of 2025-10-24)Privacy notice, retrieved 14 Oct 2026
- Adobe Firefly plans and pricing (DE) (German)Pricing page, retrieved 18 Oct 2026
- Adobe Sub-Processors (as of 2026-09-28)Sub-processor list, retrieved 14 Oct 2026
- Cross-border data transfers (EU)Privacy documentation, retrieved 18 Oct 2026
- Adobe Firefly: Approach to generative AIDocumentation, retrieved 18 Oct 2026
Synthesia- Pricing (rendered in browser, monthly/annual; EUR when retrieved from Germany, USD in the server-side version)Pricing page, retrieved 18 Oct 2026
- Security Practices (as of 2026-02-03)Trust Center, retrieved 18 Oct 2026
- Data Processing Addendum (PDF as of 2026-07-22, incorporated via Customer Terms)DPA, retrieved 18 Oct 2026
- Subprocessors (as of 2026-10-08)Sub-processor list, retrieved 18 Oct 2026
- Privacy Policy (effective 2026-10-01)Privacy notice, retrieved 14 Oct 2026
- Customer Terms of Service (effective 2026-07-20)Terms and conditions, retrieved 18 Oct 2026
- AI Governance Practices (published September 2024)AI governance, retrieved 14 Oct 2026
- Synthesia Trust Center (Vanta; ISO certificates viewable, SOC 2 and TIA via Request access)Trust Center, retrieved 18 Oct 2026
not documentedmeans: not publicly documented, not verifiable in any provider source. It does not mean “no”.
No guarantee of accuracy, not legal advice. Each entry is valid as of the date shown. Open points are listed on the detail pages.
More comparisons
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Synthesia compared with
Individual pages: Adobe Firefly, Synthesia. All tools in the category: Image & design.