Leonardo.Ai vs. Synthesia: data protection per plan
Leonardo.Ai (3 plans) and Synthesia (4 plans) side by side: DPA, training on inputs, hosting and data retention per plan, based on the providers’ public documents. Without rating.
Last updated: (latest review date of the tools shown)
At a glance
Each value is listed with the plans it applies to. Pick a tier to see only plans of that tier; if plans are chosen in the plan comparison below, the table shows exactly those.
All plans: each value is listed with the plans it applies to.
| Feature | Leonardo.Ai | Synthesia |
|---|---|---|
| Provider based in | Leonardo Interactive Pty Ltd T/A Leonardo.Ai, a Canva brand | Synthesia Ltd, 20 Triton Street, Regent's Place, 3rd Floor, London NW1 3BF, United Kingdom |
| Plans recorded | 3 | 4 |
| Hosting | US only: all 3 plans | mixed: all 4 plans |
| Training on inputs | yes: Freeopt-out available: Essential / Premium / Ultimate, Teams | no: all 4 plans |
| DPA | no: Free, Essential / Premium / Ultimateyes: Teams | yes: all 4 plans |
| As of | 18 Oct 2026 | 18 Oct 2026 |
Plans compared
Comparing: Leonardo.Ai Teams vs. Synthesia Starter
| Feature | Leonardo.AiTeams (Starter / Growth) | SynthesiaStarter |
|---|---|---|
| yes | yes | |
| Details: DPA available | yes (Terms clause 10.4: for subscriptions for multiple Authorised Users, Leonardo acts as processor and the Data Processing Addendum applies; DPA clause 2.4: standard contractual clauses Module Two, Irish law, plus UK Addendum) Provider’s DPA | yes (Customer Terms: Data Processing Addendum 'hereby incorporated by reference'; additionally a pre-signed PDF version as of 2026-07-22 for countersignature by email to dpasubmission@synthesia.io; no differentiation by plan) Provider’s DPA |
| differs by plan | opt-out available | no |
| Details: Training on inputs | Terms clauses 8.4/8.5: content optionally public or private; Private Content is not used for training. DPA clause 2: processing of customer personal data only for the 'Permitted Purpose', not for its own commercial purposes. Content made public is subject to the training clause of the privacy policy. | AI Governance Practices: Synthesia does not use customer data (inputs and outputs) for pre-training its AI components; fine-tuning with customer data only on the customer's written instruction. Privacy Policy (effective 2026-10-01): usage information and feedback are processed to improve the platform and models; for avatar creation, facial/voice data (biometric data) are processed with consent, among other things to create the avatar and to fine-tune the model. DPA clause 2.2: no processing 'for any purpose other than providing the Services to Customer'; under clause 3.1, sub-processors must agree equivalent restrictions on use. Explicit exclusion of training in the sub-processor list only in the OpenAI entry. Documentation does not differentiate by plan. |
| differs by plan | US only | mixed |
| Details: Data residency | DPA Annex 3: platform hosting with Amazon Web Services (USA); AI sub-processors in the USA, Singapore and Germany (Black Forest Labs, inference). EU option: not documented. | Security Practices: customer data is currently stored in the EU in AWS data centres in Ireland; operational backups in Ireland, secondary backups in the AWS Frankfurt region. EU-US transfer within AWS based on the SCCs of the AWS DPA; transfer impact assessment at security.synthesia.io/documents. The sub-processor list additionally names providers in the USA, Japan and Singapore. Documentation does not differentiate by plan. |
| list available | list available | |
| Details: List published |
|
|
| differs by plan | DPA clause 2.11: after the end of the… | Security Practices: deletion of customer… |
| Details: Data retention | DPA clause 2.11: after the end of the contract, deletion of customer personal data at the customer's choice; Annex 1.B: retention until the end of the contract; Annex 2: automated deletion on request within 30 days. Specific periods for content: not publicly documented. | Security Practices: deletion of customer data on request within up to 90 days; without a request, automatic deletion within 90 days after account termination; export of videos up to 90 days after the end of the contract; residual copies may remain in backups for a limited period. Daily database backups for at least three months. Security-relevant logs up to 4 years. DPA clause 7.2: after termination of the Services, destruction of all personal data after 90 days unless the customer has requested their return beforehand. Customer Terms: export may be limited by the plan and by the retention settings enabled by the customer. |
| several tiers | several tiers | |
| Details: Price | Starter USD 24, Growth USD 48 per seat per month (USD 'ex. tax.'; the pricing page shows an example with 3 seats: USD 72 and USD 144 per month respectively; displayed unchanged when switching to annual payment). Custom plan via sales. | Pricing page in browser (retrieved from Germany, EUR): EUR 19 per month with monthly billing (1,250 credits/month); EUR 12 per month with annual billing (15,000 credits/year); learner seat EUR 29 monthly or EUR 25 with annual billing. Server-side version in USD: USD 29 or USD 18 per month, learner seat USD 29 or USD 25. No indication whether VAT is included. |
| yes | yes | |
| Details: AI features included | yes (Pricing page: Fast Tokens per seat and month Starter 25,000, Growth 60,000, as a shared pool; 'Private Team Generations'; unlimited Relaxed image and video generation for selected models; model training with team tokens) | yes (1,250 credits/month according to the pricing page) |
| 4 sources | 8 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- Leonardo.Ai Teamsyes
- Synthesia Starteryes
- Leonardo.Ai Teams
yes (Terms clause 10.4: for subscriptions for multiple Authorised Users, Leonardo acts as processor and the Data Processing Addendum applies; DPA clause 2.4: standard contractual clauses Module Two, Irish law, plus UK Addendum)
Provider’s DPASynthesia Starteryes (Customer Terms: Data Processing Addendum 'hereby incorporated by reference'; additionally a pre-signed PDF version as of 2026-07-22 for countersignature by email to dpasubmission@synthesia.io; no differentiation by plan)
Provider’s DPA
Training
- differs by plan
- Leonardo.Ai Teamsopt-out available
- Synthesia Starterno
- Leonardo.Ai Teams
Terms clauses 8.4/8.5: content optionally public or private; Private Content is not used for training. DPA clause 2: processing of customer personal data only for the 'Permitted Purpose', not for its own commercial purposes. Content made public is subject to the training clause of the privacy policy.
Synthesia StarterAI Governance Practices: Synthesia does not use customer data (inputs and outputs) for pre-training its AI components; fine-tuning with customer data only on the customer's written instruction. Privacy Policy (effective 2026-10-01): usage information and feedback are processed to improve the platform and models; for avatar creation, facial/voice data (biometric data) are processed with consent, among other things to create the avatar and to fine-tune the model. DPA clause 2.2: no processing 'for any purpose other than providing the Services to Customer'; under clause 3.1, sub-processors must agree equivalent restrictions on use. Explicit exclusion of training in the sub-processor list only in the OpenAI entry. Documentation does not differentiate by plan.
Hosting
- differs by plan
- Leonardo.Ai TeamsUS only
- Synthesia Startermixed
- Leonardo.Ai Teams
DPA Annex 3: platform hosting with Amazon Web Services (USA); AI sub-processors in the USA, Singapore and Germany (Black Forest Labs, inference). EU option: not documented.
Synthesia StarterSecurity Practices: customer data is currently stored in the EU in AWS data centres in Ireland; operational backups in Ireland, secondary backups in the AWS Frankfurt region. EU-US transfer within AWS based on the SCCs of the AWS DPA; transfer impact assessment at security.synthesia.io/documents. The sub-processor list additionally names providers in the USA, Japan and Singapore. Documentation does not differentiate by plan.
Sub-processors
- Leonardo.Ai Teamslist available
- Synthesia Starterlist available
- Leonardo.Ai Teams
- Amazon Web Services, Inc. (hosting and infrastructure, USA)
- Features & Labels, Inc (hosting, infrastructure, AI, USA)
- AI: Anthropic PBC, OpenAI LLC, Google LLC (Gemini via Vertex AI), Groq, Eleven Labs, Cloudflare (inference) (each USA); Black Forest Labs (inference, Germany); Alibaba Cloud, Byteplus, Nanonoble (Singapore)
- Braze (communication, USA), Hasura (API gateway, USA), Intercom (support, USA)
Synthesia Starter- Amazon Web Services EMEA SARL (Luxembourg): hosting, storage, computing power, hosted AI models
- MongoDB Limited (Ireland): production data
- Mux Inc. (USA): video delivery
- StackOne Technologies Ltd (UK): third-party integrations
- Modal Labs, Inc. (USA): computing power for video processing
- ClickHouse, Inc. (USA): analytics for sessions
- Script processing: Google Cloud EMEA (Ireland), IBM United Kingdom, CoeFont (Japan), WellSaid Labs (USA), Microsoft Ireland, Eleven Labs Inc. (USA), DeepL SE (Germany), OpenAI OpCo (USA), Cinder Technologies (USA), Anthropic PBC (USA), Cartesia AI (USA), Exa Labs (USA; web search)
- Asset processing: UAB ConvertAPI (Lithuania), Canva Austria GmbH (Austria; pre-processing for Custom Avatars), Runway AI (USA), Features & Labels (USA), AssemblyAI (USA), LiveKit (USA), ai-coustics GmbH (Germany), BFL GmbH (Germany), BytePlus Pte. Ltd. (Singapore; hosted AI models)
- Other: Intercom R&D Unlimited Company (Ireland), Datadog, Inc. (USA)
- Group companies: Synthesia Inc. (USA), Synthesia B.V. (Netherlands), Synthesia GmbH (Germany), Synthesia ApS (Denmark)
Retention
- differs by plan
- Leonardo.Ai TeamsDPA clause 2.11: after the end of the…
- Synthesia StarterSecurity Practices: deletion of customer…
- Leonardo.Ai TeamsDPA clause 2.11: after the end of the contract, deletion of customer personal data at the customer's choice; Annex 1.B: retention until the end of the contract; Annex 2: automated deletion on request within 30 days. Specific periods for content: not publicly documented.Synthesia StarterSecurity Practices: deletion of customer data on request within up to 90 days; without a request, automatic deletion within 90 days after account termination; export of videos up to 90 days after the end of the contract; residual copies may remain in backups for a limited period. Daily database backups for at least three months. Security-relevant logs up to 4 years. DPA clause 7.2: after termination of the Services, destruction of all personal data after 90 days unless the customer has requested their return beforehand. Customer Terms: export may be limited by the plan and by the retention settings enabled by the customer.
Price
- Leonardo.Ai Teamsseveral tiers
- Synthesia Starterseveral tiers
- Leonardo.Ai Teams
Starter USD 24, Growth USD 48 per seat per month (USD 'ex. tax.'; the pricing page shows an example with 3 seats: USD 72 and USD 144 per month respectively; displayed unchanged when switching to annual payment). Custom plan via sales.
Synthesia StarterPricing page in browser (retrieved from Germany, EUR): EUR 19 per month with monthly billing (1,250 credits/month); EUR 12 per month with annual billing (15,000 credits/year); learner seat EUR 29 monthly or EUR 25 with annual billing. Server-side version in USD: USD 29 or USD 18 per month, learner seat USD 29 or USD 25. No indication whether VAT is included.
- Leonardo.Ai Teamsyes
- Synthesia Starteryes
- Leonardo.Ai Teams
yes (Pricing page: Fast Tokens per seat and month Starter 25,000, Growth 60,000, as a shared pool; 'Private Team Generations'; unlimited Relaxed image and video generation for selected models; model training with team tokens)
Synthesia Starteryes (1,250 credits/month according to the pricing page)
Evidence
- Leonardo.Ai Teams4 sources
- Synthesia Starter8 sources
- Leonardo.Ai Teams
- Privacy Policy (as of 2026-01-19)Privacy notice, retrieved 18 Oct 2026
- Pricing: Individual, Team & API PlansPricing page, retrieved 18 Oct 2026
- Terms of Service (as of 2026-01-19)Terms and conditions, retrieved 18 Oct 2026
- Data Processing Addendum (Annex 3 sub-processors, as of August 2026)DPA, retrieved 18 Oct 2026
Synthesia Starter- Pricing (rendered in browser, monthly/annual; EUR when retrieved from Germany, USD in the server-side version)Pricing page, retrieved 18 Oct 2026
- Security Practices (as of 2026-02-03)Trust Center, retrieved 18 Oct 2026
- Data Processing Addendum (PDF as of 2026-07-22, incorporated via Customer Terms)DPA, retrieved 18 Oct 2026
- Subprocessors (as of 2026-10-08)Sub-processor list, retrieved 18 Oct 2026
- Privacy Policy (effective 2026-10-01)Privacy notice, retrieved 14 Oct 2026
- Customer Terms of Service (effective 2026-07-20)Terms and conditions, retrieved 18 Oct 2026
- AI Governance Practices (published September 2024)AI governance, retrieved 14 Oct 2026
- Synthesia Trust Center (Vanta; ISO certificates viewable, SOC 2 and TIA via Request access)Trust Center, retrieved 18 Oct 2026
| Feature | Leonardo.Ai | Synthesia |
|---|---|---|
| differs by tool |
| yesall 4 plans |
| Details: DPA available |
|
|
| differs by tool |
| noall 4 plans |
| Details: Training on inputs |
|
|
| differs by tool | US onlyall 3 plans | mixedall 4 plans |
| Details: Data residency |
|
|
| differs by tool |
| list availableall 4 plans |
| Details: List published |
|
|
| differs by tool |
| Security Practices: deletion of customer…all 4 plans |
| Details: Data retention |
|
|
| differs by tool |
|
|
| Details: Price |
|
|
| yesall 3 plans | yesall 4 plans | |
| Details: AI features included |
|
|
| 6 sources | 8 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- differs by tool
- Leonardo.Ai
- noFree (public content), Essential / Premium / Ultimate
- yesTeams (Starter / Growth)
- Synthesiayesall 4 plans
- Leonardo.Ai
- Free (public content)
no (Terms clause 10.3: the privacy policy applies to individual users; according to clause 10.4, the Data Processing Addendum only applies to subscriptions with multiple Authorised Users or Canva multi-seat teams)
- Essential / Premium / Ultimate
no (Terms clause 10.3: for individual users the privacy policy applies; according to clause 10.4, the Data Processing Addendum applies only to subscriptions with multiple Authorised Users or Canva multi-seat teams)
- Teams (Starter / Growth)
yes (Terms clause 10.4: for subscriptions for multiple Authorised Users, Leonardo acts as processor and the Data Processing Addendum applies; DPA clause 2.4: standard contractual clauses Module Two, Irish law, plus UK Addendum)
Provider’s DPA
Synthesia- Basic (free of charge)
yes (Customer Terms: Data Processing Addendum 'hereby incorporated by reference'; additionally a pre-signed PDF version as of 2026-07-22 for countersignature by email to dpasubmission@synthesia.io; no differentiation by plan)
Provider’s DPA - Starter
yes (Customer Terms: Data Processing Addendum 'hereby incorporated by reference'; additionally a pre-signed PDF version as of 2026-07-22 for countersignature by email to dpasubmission@synthesia.io; no differentiation by plan)
Provider’s DPA - Pro
yes (Customer Terms: Data Processing Addendum 'hereby incorporated by reference'; additionally a pre-signed PDF version as of 2026-07-22 for countersignature by email to dpasubmission@synthesia.io; no differentiation by plan)
Provider’s DPA - Enterprise
yes (Customer Terms: Data Processing Addendum 'hereby incorporated by reference'; additionally a pre-signed PDF version as of 2026-07-22 for countersignature by email to dpasubmission@synthesia.io; no differentiation by plan)
Provider’s DPA
- Free (public content)
Training
- differs by tool
- Leonardo.Ai
- yesFree (public content)
- opt-out availableEssential / Premium / Ultimate, Teams (Starter / Growth)
- Synthesianoall 4 plans
- Leonardo.Ai
- Free (public content)
Privacy policy: 'We may analyse your Content and related data in your account to improve the Service, and to train our algorithms, models, and AI products'. Anyone who does not want this can generate content privately with a paid plan. Help Center (FAQ, 2026-02-16): 'Private image generation is exclusive to paid members'; with 'Private Mode' off, images are 'public and visible to all Leonardo users'.
- Essential / Premium / Ultimate
Terms clauses 8.4/8.5: paid subscribers choose public or private; Private Content is not used 'for any other purpose, including training AI models'. Privacy policy: privately generated content is not used for model training; public content remains subject to the training clause.
- Teams (Starter / Growth)
Terms clauses 8.4/8.5: content optionally public or private; Private Content is not used for training. DPA clause 2: processing of customer personal data only for the 'Permitted Purpose', not for its own commercial purposes. Content made public is subject to the training clause of the privacy policy.
Synthesia- Basic (free of charge)
AI Governance Practices: Synthesia does not use customer data (inputs and outputs) for pre-training its AI components; fine-tuning with customer data only on the customer's written instruction. Privacy Policy (effective 2026-10-01): usage information and feedback are processed to improve the platform and models; for avatar creation, facial/voice data (biometric data) are processed with consent, among other things to create the avatar and to fine-tune the model. DPA clause 2.2: no processing 'for any purpose other than providing the Services to Customer'; under clause 3.1, sub-processors must agree equivalent restrictions on use. Explicit exclusion of training in the sub-processor list only in the OpenAI entry. Documentation does not differentiate by plan.
- Starter
AI Governance Practices: Synthesia does not use customer data (inputs and outputs) for pre-training its AI components; fine-tuning with customer data only on the customer's written instruction. Privacy Policy (effective 2026-10-01): usage information and feedback are processed to improve the platform and models; for avatar creation, facial/voice data (biometric data) are processed with consent, among other things to create the avatar and to fine-tune the model. DPA clause 2.2: no processing 'for any purpose other than providing the Services to Customer'; under clause 3.1, sub-processors must agree equivalent restrictions on use. Explicit exclusion of training in the sub-processor list only in the OpenAI entry. Documentation does not differentiate by plan.
- Pro
AI Governance Practices: Synthesia does not use customer data (inputs and outputs) for pre-training its AI components; fine-tuning with customer data only on the customer's written instruction. Privacy Policy (effective 2026-10-01): usage information and feedback are processed to improve the platform and models; for avatar creation, facial/voice data (biometric data) are processed with consent, among other things to create the avatar and to fine-tune the model. DPA clause 2.2: no processing 'for any purpose other than providing the Services to Customer'; under clause 3.1, sub-processors must agree equivalent restrictions on use. Explicit exclusion of training in the sub-processor list only in the OpenAI entry. Documentation does not differentiate by plan.
- Enterprise
AI Governance Practices: Synthesia does not use customer data (inputs and outputs) for pre-training its AI components; fine-tuning with customer data only on the customer's written instruction. Privacy Policy (effective 2026-10-01): usage information and feedback are processed to improve the platform and models; for avatar creation, facial/voice data (biometric data) are processed with consent, among other things to create the avatar and to fine-tune the model. DPA clause 2.2: no processing 'for any purpose other than providing the Services to Customer'; under clause 3.1, sub-processors must agree equivalent restrictions on use. Explicit exclusion of training in the sub-processor list only in the OpenAI entry. Documentation does not differentiate by plan.
- Free (public content)
Hosting
- differs by tool
- Leonardo.AiUS onlyall 3 plans
- Synthesiamixedall 4 plans
- Leonardo.Ai
- Free (public content)
Privacy policy: 'Your information will be stored in the United States and processed in Australia and any other country in which Leonardo.Ai, its group companies, service providers and partners maintain facilities'. EU option: not documented.
- Essential / Premium / Ultimate
Privacy policy: storage in the USA, processing in Australia and other countries. EU option: not documented.
- Teams (Starter / Growth)
DPA Annex 3: platform hosting with Amazon Web Services (USA); AI sub-processors in the USA, Singapore and Germany (Black Forest Labs, inference). EU option: not documented.
Synthesia- Basic (free of charge)
Security Practices: customer data is currently stored in the EU in AWS data centres in Ireland; operational backups in Ireland, secondary backups in the AWS Frankfurt region. EU-US transfer within AWS based on the SCCs of the AWS DPA; transfer impact assessment at security.synthesia.io/documents. The sub-processor list additionally names providers in the USA, Japan and Singapore. Documentation does not differentiate by plan.
- Starter
Security Practices: customer data is currently stored in the EU in AWS data centres in Ireland; operational backups in Ireland, secondary backups in the AWS Frankfurt region. EU-US transfer within AWS based on the SCCs of the AWS DPA; transfer impact assessment at security.synthesia.io/documents. The sub-processor list additionally names providers in the USA, Japan and Singapore. Documentation does not differentiate by plan.
- Pro
Security Practices: customer data is currently stored in the EU in AWS data centres in Ireland; operational backups in Ireland, secondary backups in the AWS Frankfurt region. EU-US transfer within AWS based on the SCCs of the AWS DPA; transfer impact assessment at security.synthesia.io/documents. The sub-processor list additionally names providers in the USA, Japan and Singapore. Documentation does not differentiate by plan.
- Enterprise
Security Practices: customer data is currently stored in the EU in AWS data centres in Ireland; operational backups in Ireland, secondary backups in the AWS Frankfurt region. EU-US transfer within AWS based on the SCCs of the AWS DPA; transfer impact assessment at security.synthesia.io/documents. The sub-processor list additionally names providers in the USA, Japan and Singapore. Documentation does not differentiate by plan.
- Free (public content)
Sub-processors
- differs by tool
- Leonardo.Ai
- not publicly documentedFree (public content), Essential / Premium / Ultimate
- list availableTeams (Starter / Growth)
- Synthesialist availableall 4 plans
- Leonardo.Ai
- Free (public content)not publicly documented
- Essential / Premium / Ultimatenot publicly documented
- Teams (Starter / Growth)
- Amazon Web Services, Inc. (hosting and infrastructure, USA)
- Features & Labels, Inc (hosting, infrastructure, AI, USA)
- AI: Anthropic PBC, OpenAI LLC, Google LLC (Gemini via Vertex AI), Groq, Eleven Labs, Cloudflare (inference) (each USA); Black Forest Labs (inference, Germany); Alibaba Cloud, Byteplus, Nanonoble (Singapore)
- Braze (communication, USA), Hasura (API gateway, USA), Intercom (support, USA)
Synthesia- Basic (free of charge)
- Amazon Web Services EMEA SARL (Luxembourg): hosting, storage, computing power, hosted AI models
- MongoDB Limited (Ireland): production data
- Mux Inc. (USA): video delivery
- StackOne Technologies Ltd (UK): third-party integrations
- Modal Labs, Inc. (USA): computing power for video processing
- ClickHouse, Inc. (USA): analytics for sessions
- Script processing: Google Cloud EMEA (Ireland), IBM United Kingdom, CoeFont (Japan), WellSaid Labs (USA), Microsoft Ireland, Eleven Labs Inc. (USA), DeepL SE (Germany), OpenAI OpCo (USA), Cinder Technologies (USA), Anthropic PBC (USA), Cartesia AI (USA), Exa Labs (USA; web search)
- Asset processing: UAB ConvertAPI (Lithuania), Canva Austria GmbH (Austria; pre-processing for Custom Avatars), Runway AI (USA), Features & Labels (USA), AssemblyAI (USA), LiveKit (USA), ai-coustics GmbH (Germany), BFL GmbH (Germany), BytePlus Pte. Ltd. (Singapore; hosted AI models)
- Other: Intercom R&D Unlimited Company (Ireland), Datadog, Inc. (USA)
- Group companies: Synthesia Inc. (USA), Synthesia B.V. (Netherlands), Synthesia GmbH (Germany), Synthesia ApS (Denmark)
- Starter
- Amazon Web Services EMEA SARL (Luxembourg): hosting, storage, computing power, hosted AI models
- MongoDB Limited (Ireland): production data
- Mux Inc. (USA): video delivery
- StackOne Technologies Ltd (UK): third-party integrations
- Modal Labs, Inc. (USA): computing power for video processing
- ClickHouse, Inc. (USA): analytics for sessions
- Script processing: Google Cloud EMEA (Ireland), IBM United Kingdom, CoeFont (Japan), WellSaid Labs (USA), Microsoft Ireland, Eleven Labs Inc. (USA), DeepL SE (Germany), OpenAI OpCo (USA), Cinder Technologies (USA), Anthropic PBC (USA), Cartesia AI (USA), Exa Labs (USA; web search)
- Asset processing: UAB ConvertAPI (Lithuania), Canva Austria GmbH (Austria; pre-processing for Custom Avatars), Runway AI (USA), Features & Labels (USA), AssemblyAI (USA), LiveKit (USA), ai-coustics GmbH (Germany), BFL GmbH (Germany), BytePlus Pte. Ltd. (Singapore; hosted AI models)
- Other: Intercom R&D Unlimited Company (Ireland), Datadog, Inc. (USA)
- Group companies: Synthesia Inc. (USA), Synthesia B.V. (Netherlands), Synthesia GmbH (Germany), Synthesia ApS (Denmark)
- Pro
- Amazon Web Services EMEA SARL (Luxembourg): hosting, storage, computing power, hosted AI models
- MongoDB Limited (Ireland): production data
- Mux Inc. (USA): video delivery
- StackOne Technologies Ltd (UK): third-party integrations
- Modal Labs, Inc. (USA): computing power for video processing
- ClickHouse, Inc. (USA): analytics for sessions
- Script processing: Google Cloud EMEA (Ireland), IBM United Kingdom, CoeFont (Japan), WellSaid Labs (USA), Microsoft Ireland, Eleven Labs Inc. (USA), DeepL SE (Germany), OpenAI OpCo (USA), Cinder Technologies (USA), Anthropic PBC (USA), Cartesia AI (USA), Exa Labs (USA; web search)
- Asset processing: UAB ConvertAPI (Lithuania), Canva Austria GmbH (Austria; pre-processing for Custom Avatars), Runway AI (USA), Features & Labels (USA), AssemblyAI (USA), LiveKit (USA), ai-coustics GmbH (Germany), BFL GmbH (Germany), BytePlus Pte. Ltd. (Singapore; hosted AI models)
- Other: Intercom R&D Unlimited Company (Ireland), Datadog, Inc. (USA)
- Group companies: Synthesia Inc. (USA), Synthesia B.V. (Netherlands), Synthesia GmbH (Germany), Synthesia ApS (Denmark)
- Enterprise
- Amazon Web Services EMEA SARL (Luxembourg): hosting, storage, computing power, hosted AI models
- MongoDB Limited (Ireland): production data
- Mux Inc. (USA): video delivery
- StackOne Technologies Ltd (UK): third-party integrations
- Modal Labs, Inc. (USA): computing power for video processing
- ClickHouse, Inc. (USA): analytics for sessions
- Script processing: Google Cloud EMEA (Ireland), IBM United Kingdom, CoeFont (Japan), WellSaid Labs (USA), Microsoft Ireland, Eleven Labs Inc. (USA), DeepL SE (Germany), OpenAI OpCo (USA), Cinder Technologies (USA), Anthropic PBC (USA), Cartesia AI (USA), Exa Labs (USA; web search)
- Asset processing: UAB ConvertAPI (Lithuania), Canva Austria GmbH (Austria; pre-processing for Custom Avatars), Runway AI (USA), Features & Labels (USA), AssemblyAI (USA), LiveKit (USA), ai-coustics GmbH (Germany), BFL GmbH (Germany), BytePlus Pte. Ltd. (Singapore; hosted AI models)
- Other: Intercom R&D Unlimited Company (Ireland), Datadog, Inc. (USA)
- Group companies: Synthesia Inc. (USA), Synthesia B.V. (Netherlands), Synthesia GmbH (Germany), Synthesia ApS (Denmark)
Retention
- differs by tool
- Leonardo.Ai
- Privacy policyFree (public content), Essential / Premium / Ultimate
- DPA clause 2.11: after the end of the…Teams (Starter / Growth)
- SynthesiaSecurity Practices: deletion of customer…all 4 plans
- Leonardo.Ai
- Free (public content)Privacy policy (as of 2026-01-19, section 7): personal data is retained for as long as the account is active, the data is needed to provide the service or there is a valid purpose (including legal obligations, dispute resolution); thereafter deletion or anonymisation, backups are isolated until deletion. Specific periods: not publicly documented.
- Essential / Premium / UltimatePrivacy policy (as of 2026-01-19, section 7): personal data is retained for as long as the account is active, the data is needed to provide the service or there is a valid purpose (including legal obligations, dispute resolution); thereafter deletion or anonymisation, backups are isolated until deletion. Specific periods: not publicly documented.
- Teams (Starter / Growth)DPA clause 2.11: after the end of the contract, deletion of customer personal data at the customer's choice; Annex 1.B: retention until the end of the contract; Annex 2: automated deletion on request within 30 days. Specific periods for content: not publicly documented.
Synthesia- Basic (free of charge)Security Practices: deletion of customer data on request within up to 90 days; without a request, automatic deletion within 90 days after account termination; export of videos up to 90 days after the end of the contract; residual copies may remain in backups for a limited period. Daily database backups for at least three months. Security-relevant logs up to 4 years. DPA clause 7.2: after termination of the Services, destruction of all personal data after 90 days unless the customer has requested their return beforehand. Customer Terms: export may be limited by the plan and by the retention settings enabled by the customer.
- StarterSecurity Practices: deletion of customer data on request within up to 90 days; without a request, automatic deletion within 90 days after account termination; export of videos up to 90 days after the end of the contract; residual copies may remain in backups for a limited period. Daily database backups for at least three months. Security-relevant logs up to 4 years. DPA clause 7.2: after termination of the Services, destruction of all personal data after 90 days unless the customer has requested their return beforehand. Customer Terms: export may be limited by the plan and by the retention settings enabled by the customer.
- ProSecurity Practices: deletion of customer data on request within up to 90 days; without a request, automatic deletion within 90 days after account termination; export of videos up to 90 days after the end of the contract; residual copies may remain in backups for a limited period. Daily database backups for at least three months. Security-relevant logs up to 4 years. DPA clause 7.2: after termination of the Services, destruction of all personal data after 90 days unless the customer has requested their return beforehand. Customer Terms: export may be limited by the plan and by the retention settings enabled by the customer.
- EnterpriseSecurity Practices: deletion of customer data on request within up to 90 days; without a request, automatic deletion within 90 days after account termination; export of videos up to 90 days after the end of the contract; residual copies may remain in backups for a limited period. Daily database backups for at least three months. Security-relevant logs up to 4 years. DPA clause 7.2: after termination of the Services, destruction of all personal data after 90 days unless the customer has requested their return beforehand. Customer Terms: export may be limited by the plan and by the retention settings enabled by the customer.
Price
- differs by tool
- Leonardo.Ai
- 0 USD/moFree (public content)
- several tiersEssential / Premium / Ultimate, Teams (Starter / Growth)
- Synthesia
- 0 EUR/moBasic (free of charge)
- several tiersStarter
- 79 EUR/mo… (further prices in the details)Pro
- customEnterprise
- Leonardo.Ai
- Free (public content)
USD 0/month ('ex. tax.'; pricing page, Solo tab)
- Essential / Premium / Ultimate
With monthly payment Essential USD 12, Premium USD 30, Ultimate USD 60 per month; with annual payment Essential USD 10, Premium USD 24, Ultimate USD 48 per month (pricing page, Solo tab, each USD 'ex. tax.'). Terms clause 4.9: taxes are borne by the customer unless Leonardo is required by law to collect them.
- Teams (Starter / Growth)
Starter USD 24, Growth USD 48 per seat per month (USD 'ex. tax.'; the pricing page shows an example with 3 seats: USD 72 and USD 144 per month respectively; displayed unchanged when switching to annual payment). Custom plan via sales.
Synthesia- Basic (free of charge)
EUR 0 or USD 0 per month (pricing page; no indication whether VAT is included)
- Starter
Pricing page in browser (retrieved from Germany, EUR): EUR 19 per month with monthly billing (1,250 credits/month); EUR 12 per month with annual billing (15,000 credits/year); learner seat EUR 29 monthly or EUR 25 with annual billing. Server-side version in USD: USD 29 or USD 18 per month, learner seat USD 29 or USD 25. No indication whether VAT is included.
- Pro
Pricing page in browser (retrieved from Germany, EUR): EUR 79 per month with monthly billing (6,000 credits/month); EUR 49 per month with annual billing (72,000 credits/year); higher credit tiers up to EUR 600/month (monthly) or EUR 372/month (annual). Server-side version in USD: USD 89 or USD 64 per month, tiers up to USD 676/month. No indication whether VAT is included.
- Enterprise
Custom (pricing page: 'Custom', 'tailored pricing'; FAQ: 'Enterprise pricing is custom')
- Free (public content)
- Leonardo.Aiyesall 3 plans
- Synthesiayesall 4 plans
- Leonardo.Ai
- Free (public content)
yes, limited (pricing page: 150 Fast Tokens per day, Token Bank 150, creations access 'Public', Basic quality, 1 personal collection)
- Essential / Premium / Ultimate
yes (Pricing page: Fast Tokens per month Essential 8,500, Premium 25,000, Ultimate 60,000; private generation; Premium/Ultimate additionally unlimited 'Relaxed' image generation, Ultimate also video, for selected models)
- Teams (Starter / Growth)
yes (Pricing page: Fast Tokens per seat and month Starter 25,000, Growth 60,000, as a shared pool; 'Private Team Generations'; unlimited Relaxed image and video generation for selected models; model training with team tokens)
Synthesia- Basic (free of charge)
yes (500 credits/month, videos with watermark according to the pricing page)
- Starter
yes (1,250 credits/month according to the pricing page)
- Pro
yes (6,000 credits/month according to the pricing page)
- Enterprise
yes
- Free (public content)
Evidence
- Leonardo.Ai6 sources
- Synthesia8 sources
- Leonardo.Ai
- Privacy Policy (as of 2026-01-19)Privacy notice, retrieved 18 Oct 2026
- Frequently Asked Questions (Help Center, as of 2026-02-16)Documentation, retrieved 14 Oct 2026
- Tokens - Frequently Asked Questions (Help Center)Documentation, retrieved 14 Oct 2026
- Pricing: Individual, Team & API PlansPricing page, retrieved 18 Oct 2026
- Terms of Service (as of 2026-01-19)Terms and conditions, retrieved 18 Oct 2026
- Data Processing Addendum (Annex 3 sub-processors, as of August 2026)DPA, retrieved 18 Oct 2026
Synthesia- Pricing (rendered in browser, monthly/annual; EUR when retrieved from Germany, USD in the server-side version)Pricing page, retrieved 18 Oct 2026
- Security Practices (as of 2026-02-03)Trust Center, retrieved 18 Oct 2026
- Data Processing Addendum (PDF as of 2026-07-22, incorporated via Customer Terms)DPA, retrieved 18 Oct 2026
- Subprocessors (as of 2026-10-08)Sub-processor list, retrieved 18 Oct 2026
- Privacy Policy (effective 2026-10-01)Privacy notice, retrieved 14 Oct 2026
- Customer Terms of Service (effective 2026-07-20)Terms and conditions, retrieved 18 Oct 2026
- AI Governance Practices (published September 2024)AI governance, retrieved 14 Oct 2026
- Synthesia Trust Center (Vanta; ISO certificates viewable, SOC 2 and TIA via Request access)Trust Center, retrieved 18 Oct 2026
not documentedmeans: not publicly documented, not verifiable in any provider source. It does not mean “no”.
No guarantee of accuracy, not legal advice. Each entry is valid as of the date shown. Open points are listed on the detail pages.
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Individual pages: Leonardo.Ai, Synthesia. All tools in the category: Image & design.