Adobe Firefly vs. Runway: data protection per plan
Adobe Firefly (4 plans) and Runway (4 plans) side by side: DPA, training on inputs, hosting and data retention per plan, based on the providers’ public documents. Without rating.
Last updated: (latest review date of the tools shown)
At a glance
Each value is listed with the plans it applies to. Pick a tier to see only plans of that tier; if plans are chosen in the plan comparison below, the table shows exactly those.
All plans: each value is listed with the plans it applies to.
| Feature | Adobe Firefly | Runway |
|---|---|---|
| Provider based in | Adobe Inc., USA | Runway AI, Inc., USA |
| Plans recorded | 4 | 4 |
| Hosting | mixed: all 4 plans | not documented: all 4 plans |
| Training on inputs | opt-out available: Firefly Free, Firefly Standard / Pro / Pro Plus / Premiumno: Firefly Pro / Pro Plus / Premium for Teams, Firefly Services / Firefly Enterprise / Creative Cloud for enterprise | yes: Free, Standard / Pro / Max, Teamno: Enterprise |
| DPA | not documented: Firefly Free, Firefly Standard / Pro / Pro Plus / Premium, Firefly Pro / Pro Plus / Premium for Teamsyes: Firefly Services / Firefly Enterprise / Creative Cloud for enterprise | no: Free, Standard / Pro / Max, Teamyes: Enterprise |
| As of | 18 Oct 2026 | 18 Oct 2026 |
Plans compared
Comparing: Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams vs. Runway Team
| Feature | Adobe FireflyFirefly Pro / Pro Plus / Premium for Teams (business profile) | RunwayTeam |
|---|---|---|
| differs by plan | not publicly documented | no |
| Details: DPA available | not publicly documented (the page on EU data transfers offers a DPA only "If you are an Adobe business customer (with Enterprise Licensing)"; individual and team plans are not mentioned there) | no (according to its preamble, the Customer Data Processing Addendum (August 2026) is 'incorporated by reference into the Enterprise Services Agreement'; the Terms of Use for non-Enterprise accounts do not incorporate a DPA. Help Center: 'Non-Enterprise accounts are governed by our Terms of Use and Privacy Policy.') |
| differs by plan | no | yes |
| Details: Training on inputs | Help Center: users of a business account (team, company or school account) are 'automatically opted out of content analysis for product improvement'; no toggle visible. Generative models are not trained on customer content. Sub-processor list (as of 2026-09-28): 'Customer content is not used to train Adobe AI models or partner generative AI models.' Gen AI approach page: customer data and content 'are not, and will not be, used to train generative AI models'. | Terms of Use (as of 2026-09-15): 'Inputs and Outputs may be used by the Company to train and improve its AI models' (including labelling, classification, moderation, model training); licence to inputs/outputs irrevocable and unlimited in time. Neither the Terms of Use nor the privacy policy provide for an opt-out from model training; exclusion of training is evidenced only for Enterprise (the Team plan page lists 'no training on your data' as an Enterprise feature). Privacy policy (as of 2026-05-11): face scans and voiceprints are retained at most until the earlier of fulfilment of the purpose or 3 years after the last interaction. |
| differs by plan | mixed | not publicly documented |
| Details: Data residency | See Firefly Free. | Privacy policy: Runway is headquartered in the USA but uses service providers in other countries; users consent to processing in the USA and other countries. A region/EU option for individual plans is not mentioned on the retrieved pages. |
| list available | list available | |
| Details: List published |
|
|
| differs by plan | Privacy policy: data of active accounts… | Terms of Use: retention of inputs and… |
| Details: Data retention | Privacy policy: data of active accounts is stored for the duration of use, otherwise until there is no longer a business purpose; contract and transaction records for 10 years after the last interaction. Not documented specifically for Firefly prompts/outputs (the Gen AI approach page, retrieved 2026-10-18, contains no information either). | Terms of Use: retention of inputs and outputs: not publicly documented. Account deletion via the account settings according to the privacy policy; periods beyond that not documented. |
| differs by plan | Pricing page DE | 69 USD/user/mo… (further prices in the details) |
| Details: Price | Pricing page DE (excl. VAT, per licence, annual subscription paid monthly): Pro for Teams 18.48 EUR/month (4,000 credits), Pro Plus for Teams 46.21 EUR (10,000), Premium for Teams 184.86 EUR (50,000). According to the Help Center (as of 2026-10-07), credits are not shared between users (shared credits only for certain ETLA customers). As of 2026-10-14. | USD 69 per seat per month with monthly payment or USD 55 per seat per month with annual payment (Team plan page; start with two seats, for 2 to 9 people). Terms of Use 8.3: 'You are responsible for all applicable taxes. Company will charge tax when required.'; whether the prices include VAT is not stated. |
| yes | yes | |
| Details: AI features included | yes | yes (Team plan page: 'Everything in Max', plus a shared workspace for 2 to 9 people, 6,900 credits per seat per month in a shared pool with one month of rollover, up to 100 shared projects and 1 TB of storage, up to 100 Brand Kits, 24 parallel generations, API access, Agent Connectors for Figma, Dropbox and Notion) |
| 8 sources | 6 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- differs by plan
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teamsnot publicly documented
- Runway Teamno
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams
not publicly documented (the page on EU data transfers offers a DPA only "If you are an Adobe business customer (with Enterprise Licensing)"; individual and team plans are not mentioned there)
Runway Teamno (according to its preamble, the Customer Data Processing Addendum (August 2026) is 'incorporated by reference into the Enterprise Services Agreement'; the Terms of Use for non-Enterprise accounts do not incorporate a DPA. Help Center: 'Non-Enterprise accounts are governed by our Terms of Use and Privacy Policy.')
Training
- differs by plan
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teamsno
- Runway Teamyes
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams
Help Center: users of a business account (team, company or school account) are 'automatically opted out of content analysis for product improvement'; no toggle visible. Generative models are not trained on customer content. Sub-processor list (as of 2026-09-28): 'Customer content is not used to train Adobe AI models or partner generative AI models.' Gen AI approach page: customer data and content 'are not, and will not be, used to train generative AI models'.
Runway TeamTerms of Use (as of 2026-09-15): 'Inputs and Outputs may be used by the Company to train and improve its AI models' (including labelling, classification, moderation, model training); licence to inputs/outputs irrevocable and unlimited in time. Neither the Terms of Use nor the privacy policy provide for an opt-out from model training; exclusion of training is evidenced only for Enterprise (the Team plan page lists 'no training on your data' as an Enterprise feature). Privacy policy (as of 2026-05-11): face scans and voiceprints are retained at most until the earlier of fulfilment of the purpose or 3 years after the last interaction.
Hosting
- differs by plan
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teamsmixed
- Runway Teamnot publicly documented
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams
See Firefly Free.
Runway TeamPrivacy policy: Runway is headquartered in the USA but uses service providers in other countries; users consent to processing in the USA and other countries. A region/EU option for individual plans is not mentioned on the retrieved pages.
Sub-processors
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teamslist available
- Runway Teamlist available
- Runway Team
- Amazon Web Services, Oracle, CoreWeave, Modal Labs (cloud/compute, USA)
- Google Cloud (cloud, moderation, generation; USA)
- Anthropic, Databricks, Hive (moderation/processing; USA)
- OpenAI, Black Forest Labs, X.AI, Meta, Alibaba Cloud US, LTX, Hanabi AI, fal and others (generation/inference, only when certain features are used; USA)
- Eleven Labs, Cartesia (voice model training and audio processing, only when certain features are used; USA)
- Runware, VEED, Recraft (UK), Freepik (Spain), Mirelo AI (Germany), Ideogram, QuiverAI (Canada)
- BytePlus, Kling AI, Nanonoble (Singapore)
Retention
- differs by plan
- Adobe Firefly Firefly Pro / Pro Plus / Premium for TeamsPrivacy policy: data of active accounts…
- Runway TeamTerms of Use: retention of inputs and…
- Adobe Firefly Firefly Pro / Pro Plus / Premium for TeamsPrivacy policy: data of active accounts is stored for the duration of use, otherwise until there is no longer a business purpose; contract and transaction records for 10 years after the last interaction. Not documented specifically for Firefly prompts/outputs (the Gen AI approach page, retrieved 2026-10-18, contains no information either).Runway TeamTerms of Use: retention of inputs and outputs: not publicly documented. Account deletion via the account settings according to the privacy policy; periods beyond that not documented.
Price
- differs by plan
- Adobe Firefly Firefly Pro / Pro Plus / Premium for TeamsPricing page DE
- Runway Team69 USD/user/mo… (further prices in the details)
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams
Pricing page DE (excl. VAT, per licence, annual subscription paid monthly): Pro for Teams 18.48 EUR/month (4,000 credits), Pro Plus for Teams 46.21 EUR (10,000), Premium for Teams 184.86 EUR (50,000). According to the Help Center (as of 2026-10-07), credits are not shared between users (shared credits only for certain ETLA customers). As of 2026-10-14.
Runway TeamUSD 69 per seat per month with monthly payment or USD 55 per seat per month with annual payment (Team plan page; start with two seats, for 2 to 9 people). Terms of Use 8.3: 'You are responsible for all applicable taxes. Company will charge tax when required.'; whether the prices include VAT is not stated.
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teamsyes
- Runway Teamyes
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams
yes
Runway Teamyes (Team plan page: 'Everything in Max', plus a shared workspace for 2 to 9 people, 6,900 credits per seat per month in a shared pool with one month of rollover, up to 100 shared projects and 1 TB of storage, up to 100 Brand Kits, 24 parallel generations, API access, Agent Connectors for Figma, Dropbox and Notion)
Evidence
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams8 sources
- Runway Team6 sources
- Adobe Firefly Firefly Pro / Pro Plus / Premium for Teams
- Adobe Firefly FAQDocumentation, retrieved 7 Oct 2026
- Content analysis FAQ for Creative Cloud and Document CloudDocumentation, retrieved 7 Oct 2026
- Generative credits FAQ (Teams/Enterprise, Pooling)Documentation, retrieved 7 Oct 2026
- Adobe Privacy Policy (as of 2025-10-24)Privacy notice, retrieved 14 Oct 2026
- Adobe Firefly plans and pricing (DE) (German)Pricing page, retrieved 18 Oct 2026
- Adobe Sub-Processors (as of 2026-09-28)Sub-processor list, retrieved 14 Oct 2026
- Cross-border data transfers (EU)Privacy documentation, retrieved 18 Oct 2026
- Adobe Firefly: Approach to generative AIDocumentation, retrieved 18 Oct 2026
Runway Team- PricingPricing page, retrieved 18 Oct 2026
- Terms of Use (as of 2026-09-15)Terms and conditions, retrieved 18 Oct 2026
- Privacy Policy (as of 2026-05-11)Privacy notice, retrieved 18 Oct 2026
- Runway DPA for Customers (August 2026)DPA, retrieved 18 Oct 2026
- When to choose an Enterprise subscriptionHelp Center, retrieved 18 Oct 2026
- Runway for TeamsPricing page, retrieved 18 Oct 2026
| Feature | Adobe Firefly | Runway |
|---|---|---|
| differs by tool |
|
|
| Details: DPA available |
|
|
| differs by tool |
|
|
| Details: Training on inputs |
|
|
| differs by tool | mixedall 4 plans | not publicly documentedall 4 plans |
| Details: Data residency |
|
|
| list availableall 4 plans | list availableall 4 plans | |
| Details: List published |
|
|
| differs by tool | Privacy policy: data of active accounts…all 4 plans |
|
| Details: Data retention |
|
|
| differs by tool |
|
|
| Details: Price |
|
|
| yesall 4 plans | yesall 4 plans | |
| Details: AI features included |
|
|
| 9 sources | 9 sources | |
| Details: Sources with retrieval date |
|
|
Contract / DPA
- differs by tool
- Adobe Firefly
- not publicly documentedFirefly Free (personal account), Firefly Standard / Pro / Pro Plus / Premium (individual plans), Firefly Pro / Pro Plus / Premium for Teams (business profile)
- yesFirefly Services / Firefly Enterprise / Creative Cloud for enterprise
- Runway
- noFree, Standard / Pro / Max, Team
- yesEnterprise
- Adobe Firefly
- Firefly Free (personal account)
not publicly documented (the page on EU data transfers offers a DPA only "If you are an Adobe business customer (with Enterprise Licensing)"; individual and team plans are not mentioned there)
- Firefly Standard / Pro / Pro Plus / Premium (individual plans)
not publicly documented (the page on EU data transfers offers a DPA only "If you are an Adobe business customer (with Enterprise Licensing)"; individual and team plans are not mentioned there)
- Firefly Pro / Pro Plus / Premium for Teams (business profile)
not publicly documented (the page on EU data transfers offers a DPA only "If you are an Adobe business customer (with Enterprise Licensing)"; individual and team plans are not mentioned there)
- Firefly Services / Firefly Enterprise / Creative Cloud for enterprise
yes (on request, for business customers with Enterprise Licensing; DPA portal dpa.adobe.com only after signing in with an Adobe ID)
Provider’s DPA
Runway- Free
no (according to its preamble, the Customer Data Processing Addendum (August 2026) is 'incorporated by reference into the Enterprise Services Agreement'; the Terms of Use for non-Enterprise accounts do not incorporate a DPA. Help Center: 'Non-Enterprise accounts are governed by our Terms of Use and Privacy Policy.')
- Standard / Pro / Max
no (according to its preamble, the Customer Data Processing Addendum (August 2026) is 'incorporated by reference into the Enterprise Services Agreement'; the Terms of Use for non-Enterprise accounts do not incorporate a DPA. Help Center: 'Non-Enterprise accounts are governed by our Terms of Use and Privacy Policy.')
- Team
no (according to its preamble, the Customer Data Processing Addendum (August 2026) is 'incorporated by reference into the Enterprise Services Agreement'; the Terms of Use for non-Enterprise accounts do not incorporate a DPA. Help Center: 'Non-Enterprise accounts are governed by our Terms of Use and Privacy Policy.')
- Enterprise
yes (Customer Data Processing Addendum as PDF; incorporated via the Enterprise Services Terms, as of 2026-06-01)
Provider’s DPA
- Firefly Free (personal account)
Training
- differs by tool
- Adobe Firefly
- opt-out availableFirefly Free (personal account), Firefly Standard / Pro / Pro Plus / Premium (individual plans)
- noFirefly Pro / Pro Plus / Premium for Teams (business profile), Firefly Services / Firefly Enterprise / Creative Cloud for enterprise
- Runway
- yesFree, Standard / Pro / Max, Team
- noEnterprise
- Adobe Firefly
- Firefly Free (personal account)
Generative AI: 'We do not analyze your content to train generative AI models, unless you choose to submit content to the Adobe Stock marketplace.' For product improvement (content analysis, not generative models), personal accounts can switch off the analysis in the account ('turn off content analysis for product improvement'). Sub-processor list (as of 2026-09-28): 'Customer content is not used to train Adobe AI models or partner generative AI models.' Gen AI approach page: customer data and content 'are not, and will not be, used to train generative AI models'.
- Firefly Standard / Pro / Pro Plus / Premium (individual plans)
As for Free: no training of generative models on customer content; content analysis for product improvement can be switched off for personal accounts. FAQ: 'No, we don't train on any Creative Cloud subscribers' personal content.' Sub-processor list (as of 2026-09-28): 'Customer content is not used to train Adobe AI models or partner generative AI models.' Gen AI approach page: customer data and content 'are not, and will not be, used to train generative AI models'.
- Firefly Pro / Pro Plus / Premium for Teams (business profile)
Help Center: users of a business account (team, company or school account) are 'automatically opted out of content analysis for product improvement'; no toggle visible. Generative models are not trained on customer content. Sub-processor list (as of 2026-09-28): 'Customer content is not used to train Adobe AI models or partner generative AI models.' Gen AI approach page: customer data and content 'are not, and will not be, used to train generative AI models'.
- Firefly Services / Firefly Enterprise / Creative Cloud for enterprise
According to the Help Center, business/enterprise profiles are automatically excluded from content analysis for product improvement; no training of generative models on customer content (see above). Sub-processor list (as of 2026-09-28): 'Customer content is not used to train Adobe AI models or partner generative AI models.' Gen AI approach page: customer data and content 'are not, and will not be, used to train generative AI models'. Pricing page: company-specific subscriptions with Firefly Custom Models and IP indemnification for selected outputs.
Runway- Free
Terms of Use (as of 2026-09-15): 'Inputs and Outputs may be used by the Company to train and improve its AI models' (including labelling, classification, moderation, model training); licence to inputs/outputs irrevocable and unlimited in time. Neither the Terms of Use nor the privacy policy provide for an opt-out from model training; exclusion of training is evidenced only for Enterprise (the Team plan page lists 'no training on your data' as an Enterprise feature). Privacy policy (as of 2026-05-11): face scans and voiceprints are retained at most until the earlier of fulfilment of the purpose or 3 years after the last interaction.
- Standard / Pro / Max
Terms of Use (as of 2026-09-15): 'Inputs and Outputs may be used by the Company to train and improve its AI models' (including labelling, classification, moderation, model training); licence to inputs/outputs irrevocable and unlimited in time. Neither the Terms of Use nor the privacy policy provide for an opt-out from model training; exclusion of training is evidenced only for Enterprise (the Team plan page lists 'no training on your data' as an Enterprise feature). Privacy policy (as of 2026-05-11): face scans and voiceprints are retained at most until the earlier of fulfilment of the purpose or 3 years after the last interaction.
- Team
Terms of Use (as of 2026-09-15): 'Inputs and Outputs may be used by the Company to train and improve its AI models' (including labelling, classification, moderation, model training); licence to inputs/outputs irrevocable and unlimited in time. Neither the Terms of Use nor the privacy policy provide for an opt-out from model training; exclusion of training is evidenced only for Enterprise (the Team plan page lists 'no training on your data' as an Enterprise feature). Privacy policy (as of 2026-05-11): face scans and voiceprints are retained at most until the earlier of fulfilment of the purpose or 3 years after the last interaction.
- Enterprise
Enterprise Services Terms (as of 2026-06-01): 'Runway may not use Customer Content as training data for the Services'. For Enterprise customers, the DPA additionally applies. Help Center 'Enterprise FAQ: Third-party Models in Runway' (as of 2026-04-29): Runway has obtained contractual commitments from all third-party model providers that they will not train on Customer Content (including inputs and outputs); admins can disable third-party models.
- Firefly Free (personal account)
Hosting
- differs by tool
- Adobe Fireflymixedall 4 plans
- Runwaynot publicly documentedall 4 plans
- Adobe Firefly
- Firefly Free (personal account)
Privacy policy: 'The main locations where we process your personal information are the US and India.' Page on EU data transfers (2026-10-18): "The primary locations where Adobe handles and oversees your personal data are the US, Ireland, and India"; it does not describe an EU storage option, and the Gen AI approach page does not state any processing locations. Sub-processor list (as of 2026-09-28): hosting via AWS (US, EU, Australia, Singapore, Japan, India) and Microsoft Azure (US, EU, UK, Canada, India, Australia). Firefly partner models run in the US, the EU, the UK, Germany, Singapore, Malaysia, Indonesia and Saudi Arabia. A selectable EU data residency for Firefly is not documented.
- Firefly Standard / Pro / Pro Plus / Premium (individual plans)
See Firefly Free.
- Firefly Pro / Pro Plus / Premium for Teams (business profile)
See Firefly Free.
- Firefly Services / Firefly Enterprise / Creative Cloud for enterprise
See Firefly Free.
Runway- Free
Privacy policy: Runway is headquartered in the USA but uses service providers in other countries; users consent to processing in the USA and other countries. A region/EU option for individual plans is not mentioned on the retrieved pages.
- Standard / Pro / Max
Privacy policy: Runway is headquartered in the USA but uses service providers in other countries; users consent to processing in the USA and other countries. A region/EU option for individual plans is not mentioned on the retrieved pages.
- Team
Privacy policy: Runway is headquartered in the USA but uses service providers in other countries; users consent to processing in the USA and other countries. A region/EU option for individual plans is not mentioned on the retrieved pages.
- Enterprise
Region/EU option: not publicly documented (Data Security page: hosting with major cloud providers in 'multiple, physically separated data centers', without stating a location). The DPA ('August 2026') incorporates the EU standard contractual clauses (Decision (EU) 2021/914). The sub-processor list shows locations in the USA, UK, Spain, Germany, Canada and Singapore for the service providers. Help Center: according to Runway, the providers of the Seedance and Kling models do not process customer data in China.
- Firefly Free (personal account)
Sub-processors
- Adobe Fireflylist availableall 4 plans
- Runwaylist availableall 4 plans
- Adobe Firefly
- Firefly Free (personal account)
- Amazon Web Services (hosting; US, EU, AU, SG, JP, IN)
- Microsoft Azure (hosting; US, EU, UK, CA, IN, AU)
- Akamai, Cloudflare, Fastly (CDN)
- Firefly model partners: OpenAI (US, EU), Google (Gemini/Veo; US), Black Forest Labs (Flux; DE, US), Luma AI (US), Runway (US), ElevenLabs (UK, US), Topaz Labs (US), Kuaishou (Kling; Singapore), Features and Labels/fal.ai (SG, US, MY), BytePlus (Seedance; SG, MY, ID), Humain (Saudi Arabia)
- others as per the list (Okta, Splunk, CrowdStrike, New Relic, among others)
- Firefly Standard / Pro / Pro Plus / Premium (individual plans)
- see Firefly Free
- Firefly Pro / Pro Plus / Premium for Teams (business profile)
- see Firefly Free
- Firefly Services / Firefly Enterprise / Creative Cloud for enterprise
- see Firefly Free
Runway- Free
- Amazon Web Services, Oracle, CoreWeave, Modal Labs (cloud/compute, USA)
- Google Cloud (cloud, moderation, generation; USA)
- Anthropic, Databricks, Hive (moderation/processing; USA)
- OpenAI, Black Forest Labs, X.AI, Meta, Alibaba Cloud US, LTX, Hanabi AI, fal and others (generation/inference, only when certain features are used; USA)
- Eleven Labs, Cartesia (voice model training and audio processing, only when certain features are used; USA)
- Runware, VEED, Recraft (UK), Freepik (Spain), Mirelo AI (Germany), Ideogram, QuiverAI (Canada)
- BytePlus, Kling AI, Nanonoble (Singapore)
- Standard / Pro / Max
- Amazon Web Services, Oracle, CoreWeave, Modal Labs (cloud/compute, USA)
- Google Cloud (cloud, moderation, generation; USA)
- Anthropic, Databricks, Hive (moderation/processing; USA)
- OpenAI, Black Forest Labs, X.AI, Meta, Alibaba Cloud US, LTX, Hanabi AI, fal and others (generation/inference, only when certain features are used; USA)
- Eleven Labs, Cartesia (voice model training and audio processing, only when certain features are used; USA)
- Runware, VEED, Recraft (UK), Freepik (Spain), Mirelo AI (Germany), Ideogram, QuiverAI (Canada)
- BytePlus, Kling AI, Nanonoble (Singapore)
- Team
- Amazon Web Services, Oracle, CoreWeave, Modal Labs (cloud/compute, USA)
- Google Cloud (cloud, moderation, generation; USA)
- Anthropic, Databricks, Hive (moderation/processing; USA)
- OpenAI, Black Forest Labs, X.AI, Meta, Alibaba Cloud US, LTX, Hanabi AI, fal and others (generation/inference, only when certain features are used; USA)
- Eleven Labs, Cartesia (voice model training and audio processing, only when certain features are used; USA)
- Runware, VEED, Recraft (UK), Freepik (Spain), Mirelo AI (Germany), Ideogram, QuiverAI (Canada)
- BytePlus, Kling AI, Nanonoble (Singapore)
- Enterprise
- as for Free to Max (list 'Subprocessors for Runway AI, Inc.': sub-processors process customer personal data depending on the feature used)
- Firefly Free (personal account)
Retention
- differs by tool
- Adobe FireflyPrivacy policy: data of active accounts…all 4 plans
- Runway
- Terms of Use: retention of inputs and…Free, Standard / Pro / Max, Team
- Enterprise Services TermsEnterprise
- Adobe Firefly
- Firefly Free (personal account)Privacy policy: data of active accounts is stored for the duration of use, otherwise until there is no longer a business purpose; contract and transaction records for 10 years after the last interaction. Not documented specifically for Firefly prompts/outputs (the Gen AI approach page, retrieved 2026-10-18, contains no information either).
- Firefly Standard / Pro / Pro Plus / Premium (individual plans)Privacy policy: data of active accounts is stored for the duration of use, otherwise until there is no longer a business purpose; contract and transaction records for 10 years after the last interaction. Not documented specifically for Firefly prompts/outputs (the Gen AI approach page, retrieved 2026-10-18, contains no information either).
- Firefly Pro / Pro Plus / Premium for Teams (business profile)Privacy policy: data of active accounts is stored for the duration of use, otherwise until there is no longer a business purpose; contract and transaction records for 10 years after the last interaction. Not documented specifically for Firefly prompts/outputs (the Gen AI approach page, retrieved 2026-10-18, contains no information either).
- Firefly Services / Firefly Enterprise / Creative Cloud for enterprisePrivacy policy: data of active accounts is stored for the duration of use, otherwise until there is no longer a business purpose; contract and transaction records for 10 years after the last interaction. Not documented specifically for Firefly prompts/outputs (the Gen AI approach page, retrieved 2026-10-18, contains no information either).
Runway- FreeTerms of Use: retention of inputs and outputs: not publicly documented. Account deletion via the account settings according to the privacy policy; periods beyond that not documented.
- Standard / Pro / MaxTerms of Use: retention of inputs and outputs: not publicly documented. Account deletion via the account settings according to the privacy policy; periods beyond that not documented.
- TeamTerms of Use: retention of inputs and outputs: not publicly documented. Account deletion via the account settings according to the privacy policy; periods beyond that not documented.
- EnterpriseEnterprise Services Terms (as of 2026-06-01, section 'Effects of Termination'): export of Customer Content on request 30 days after contract end, thereafter deletion in accordance with Runway's 'then-current data retention and deletion policies'; no fixed deletion period stated. DPA section 10: after the end of the contract, Runway returns and/or securely destroys personal data, at the customer's choice, upon written request, unless the law requires otherwise.
Price
- differs by tool
- Adobe Firefly
- Firefly Free: free of chargeFirefly Free (personal account)
- several tiersFirefly Standard / Pro / Pro Plus / Premium (individual plans)
- Pricing page DEFirefly Pro / Pro Plus / Premium for Teams (business profile)
- not publicly documentedFirefly Services / Firefly Enterprise / Creative Cloud for enterprise
- Runway
- 0 USDFree
- several tiersStandard / Pro / Max
- 69 USD/user/mo… (further prices in the details)Team
- customEnterprise
- Adobe Firefly
- Firefly Free (personal account)
Firefly Free: free of charge; daily generations (image, video, audio) with limits that reset daily; no number stated (pricing page DE, as of 2026-10-14)
- Firefly Standard / Pro / Pro Plus / Premium (individual plans)
Pricing page DE (monthly subscription, incl. VAT): Standard 10.98 EUR/month (2,000 credits), Pro 21.99 EUR (4,000), Pro Plus 54.99 EUR regular price (10,000; promotion 38.47 EUR in the first year if subscribed by 21 October, year not stated), Premium 219.98 EUR regular price (50,000; promotion 153.90 EUR). Unlimited standard image generation on paid plans. As of 2026-10-14.
- Firefly Pro / Pro Plus / Premium for Teams (business profile)
Pricing page DE (excl. VAT, per licence, annual subscription paid monthly): Pro for Teams 18.48 EUR/month (4,000 credits), Pro Plus for Teams 46.21 EUR (10,000), Premium for Teams 184.86 EUR (50,000). According to the Help Center (as of 2026-10-07), credits are not shared between users (shared credits only for certain ETLA customers). As of 2026-10-14.
- Firefly Services / Firefly Enterprise / Creative Cloud for enterprise
not publicly documented (pricing page DE, as of 2026-10-18: no Enterprise price; for enterprise-specific subscriptions only a reference to Firefly Custom Models and IP indemnification)
Runway- Free
USD 0 (125 one-off credits; pricing page, Individual tab)
- Standard / Pro / Max
Standard USD 12/month (USD 15 with monthly payment); Pro USD 28 (USD 35); Max USD 76 (USD 95); each with annual payment, USD; pricing page, Individual tab. Terms of Use 8.3: 'You are responsible for all applicable taxes. Company will charge tax when required.'; whether the prices include VAT is not stated.
- Team
USD 69 per seat per month with monthly payment or USD 55 per seat per month with annual payment (Team plan page; start with two seats, for 2 to 9 people). Terms of Use 8.3: 'You are responsible for all applicable taxes. Company will charge tax when required.'; whether the prices include VAT is not stated.
- Enterprise
Individual (pricing page: 'Contact sales')
- Firefly Free (personal account)
- Adobe Fireflyyesall 4 plans
- Runwayyesall 4 plans
- Adobe Firefly
- Firefly Free (personal account)
yes
- Firefly Standard / Pro / Pro Plus / Premium (individual plans)
yes
- Firefly Pro / Pro Plus / Premium for Teams (business profile)
yes
- Firefly Services / Firefly Enterprise / Creative Cloud for enterprise
yes
Runway- Free
yes, limited (pricing page: 125 one-off credits, do not expire; 'A selection of generative creative models to test concepts'; 5 GB storage)
- Standard / Pro / Max
yes (credits per month: Standard 625, Pro 2,250, Max 9,500; access to all AI video and image models according to the pricing page, including Gen-4.5, Aleph 2.0, Kling 3.0, Seedance, Nano Banana Pro; Max with 1-month credit rollover)
- Team
yes (Team plan page: 'Everything in Max', plus a shared workspace for 2 to 9 people, 6,900 credits per seat per month in a shared pool with one month of rollover, up to 100 shared projects and 1 TB of storage, up to 100 Brand Kits, 24 parallel generations, API access, Agent Connectors for Figma, Dropbox and Notion)
- Enterprise
yes (Enterprise sales; scope of the AI features in the Enterprise plan not broken down; pricing page refers to 'Contact sales')
- Firefly Free (personal account)
Evidence
- Adobe Firefly9 sources
- Runway9 sources
- Adobe Firefly
- Adobe Firefly FAQDocumentation, retrieved 7 Oct 2026
- Content analysis FAQ for Creative Cloud and Document CloudDocumentation, retrieved 7 Oct 2026
- Generative credits FAQDocumentation, retrieved 7 Oct 2026
- Generative credits FAQ (Teams/Enterprise, Pooling)Documentation, retrieved 7 Oct 2026
- Adobe Privacy Policy (as of 2025-10-24)Privacy notice, retrieved 14 Oct 2026
- Adobe Firefly plans and pricing (DE) (German)Pricing page, retrieved 18 Oct 2026
- Adobe Sub-Processors (as of 2026-09-28)Sub-processor list, retrieved 14 Oct 2026
- Cross-border data transfers (EU)Privacy documentation, retrieved 18 Oct 2026
- Adobe Firefly: Approach to generative AIDocumentation, retrieved 18 Oct 2026
Runway- PricingPricing page, retrieved 18 Oct 2026
- Terms of Use (as of 2026-09-15)Terms and conditions, retrieved 18 Oct 2026
- Privacy Policy (as of 2026-05-11)Privacy notice, retrieved 18 Oct 2026
- Enterprise Services Terms (as of 2026-06-01)Terms and conditions, retrieved 18 Oct 2026
- Subprocessors for Runway AI, Inc.Sub-processor list, retrieved 14 Oct 2026
- Runway DPA for Customers (August 2026)DPA, retrieved 18 Oct 2026
- When to choose an Enterprise subscriptionHelp Center, retrieved 18 Oct 2026
- Runway for TeamsPricing page, retrieved 18 Oct 2026
- Enterprise FAQ: Third-party Models in Runway (as of 2026-04-29)Help Center, retrieved 18 Oct 2026
not documentedmeans: not publicly documented, not verifiable in any provider source. It does not mean “no”.
No guarantee of accuracy, not legal advice. Each entry is valid as of the date shown. Open points are listed on the detail pages.
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Individual pages: Adobe Firefly, Runway. All tools in the category: Image & design.